Search engine positioning
Introduction to Search engine positioning
Key concepts: keywords, tags, inbounds and outbounds links, proximity
Positioning in Google
PageRank algorithm (not in force). Calculating PR. Structure of the site. Penalization
Positioning in Yahoo and MSN
Dialogue with search engines: sitemaps
Techniques for localization of websites
Multilingual sites
Objectives:
To understand the positioning in Google, Yahoo and MSN. Tips on how to improve your website's ranking
To establish a feedback with these search engines using the sitemaps
To develop multilingual websites
The Subject “Search engine positioning ” belongs to the following Online Programs taught by EENI Global Business School:
Master in Foreign Trade
Professional Master of Science in International Business
Diploma: International Marketing
Course: Advanced Global Marketing
EENI
EENI
EENI .
Major companies operating Internet websites are working with emerging languages (Russian, Hindi, Chinese...) as part of its strategy of Internationalization.
(c) EENI
(c) EENI Global Business School (1995-2024)
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