Philosophy of studies

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Philosophy of studies (Courses, Doctorates, and Masters of Science of International Business)

Study Methodology - EENI Business School & HA University.

An e-learning educational programme can be focused on many forms. In our case, the philosophy is that student acts from the first day, as if he/she was the Export Director in a company.

Like this; he/she is conscious that he is acting in a highly competitive global market.

An Export Director does not take a passive part but adopts an active and dynamic role.

This is the philosophy that the students must take to study with us; the objective is to give a leading role to the student.

This new approach hopes to cause the student, to play an active role, convert him to an “intellectual partner,” mobilising his energy, experiences, and creativity using forum debates, analysis, and resolution of business cases, confrontation of opposed perceptions, or presentation of discrepant experiences.

Students, Online Master in International Business

The student must accept this challenge; he must not think that their professors will pursue him to see if he has finished the exercises or has any questions. The student must lead this process, if he needs the professors; they always will be available, but, as in the real world of International Business; he cannot expect the professors to prompt him.

Our experience shows that this working principle is the most adequate for International Business education, and conforms to international educations ideas according to the European Higher Education Space. The objective is to develop the efficiency of abilities. From this, the idea is that, self-learning, which gives great importance to study based on personal effort.

To facilitate labour mobility, the studies will be compared according to difficulty. For that reason, the comparative unit of measurement used is the European Credit (ECTS). Thus, our emphasis to develops this type of study.

Master of Science in International Business (Burkina Faso)





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The student must not think that he will learn by “just being there.” He must make an effort, just as one would with a traditional course, as well as completing the exercises. These are fundamental in our model of continuous evaluation. As far as possible we recommend that the students adapt the exercises proposed to their company (if he were working in one) as well as adapting the exercises to student's country.

Almost all the aspects of international business (Incoterms, or logistics), are possible to study without great problems, but there is one, in particular, the intercultural negotiation, that studying is necessary to practice. Only by practising negotiation and interacting with people from other cultures will give us this type of experience. The intercultural richness of the global community of EENI students is ideal for the practice of intercultural negotiation. We invited all students to interact together as a fundamental part of the International Business development.

It is also necessary to reflect upon the environment in which we will move: we are working in a digital environment, very different from our traditional environment. This “Intercultural distance” and digital environment sometimes complicate communications. We must always consider these two characteristics, and before any doubt or misunderstanding that the best and most efficient thing to do is to discuss it.

As we have already mentioned previously, this methodology seeks to develop abilities. It is proven that companies not only look for people capable of Leadership qualities but also with abilities such as competent communication, well organised and disciplined in the working environment, sense of  responsibility, good ethical behaviour, enterprising disposition, or contribution of ideas when problem solving (creativity). Our approach includes all of these aspects because to leave aside these demands of the labour market would be to turn our back on reality.

The results are clear: students who have finished our courses, in general, have improved their work prospects, either ascending in the company or finding a better position in another company.

EENI Business School & HA University Professors:
EENI Business School & HA University Professors

International Business Modules

EENI Alumni e-Community

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