Subject - “International Marketing IV (e-business, new digital economy, Intercultural Management)” (9 ECTS) - Online Bachelor of Science in International Trade (fifth semester).
Syllabus of the Program: Intercultural Management.
Introduction to the Intercultural Management
Culture and global society
High and low context cultures (Edward Hall)
Cultural dimension (Hofstede): Power distance, Individual, and Long-Term Orientation.
Seven dimensions of the culture of Trompenaars
Cross-cultural communication and International Marketing Plan
Cultural patterns and international markets
Intercultural Countries classification
Intercultural Management strategies
Case Study: product perception in different markets
Geert Hofstede Dimensions and the Religions of the World
Introduction to religion and International Business
Objectives of the Program “Intercultural Management”:
To understand the importance of Intercultural Management in international trade
To define international cultural patterns
To know how to incorporate Intercultural Management strategies in international relations
Syllabus of the Program: e-Business and International Trade.
E-business and International Trade
Introduction to the new digital economy
E-business models
Concepts of e-security
Search engine positioning
Fundamentals of HTML for the realization of web pages
Case Study:
The Chinese Group Alibaba
Amazon
Online Nigerian retail sites
Objectives of the Program “E-business and International Business”
To understand the key concepts related to e-business and the new economy
To understand the different digital business models that a company can implant, as well as the importance of the strategy,
marketing and technology in an e-business project
To know the main e-business process and some technological solutions
To know the key concepts related to e-security
To be aware of the strategic importance of a correct e-Business plan
Syllabus of the Program: Information and Communication Technologies, Trade and African Regional Integration.
ICT, trade and African regional integration
E-Commerce: The next growth frontier of Africa
ICT Initiatives of the Regional Economic Communities
ICT and Trade Facilitation, transport corridors and payment systems in Africa
Automated System for Customs Data and Management (ASYCUDA)
To know the Electronic Commerce Directive of the EU
To understand the concept of the European Digital Single Market
To analyze the advantages for the EU, countries, companies and citizens
To evaluate the objectives and results of the European Single Market
Subjects of the fifth semester of the Bachelor of Science in International Trade.
ECTS: European Transfer and Accumulation System
Samples: International Marketing IV (the e-business, the new digital economy, the Intercultural Management) (Bachelor of Science in International Trade, e-learning, fifth semester).