Subject - “International Marketing I (International Market Research, Export Department)” (4 ECTS) - Online Bachelor of Science in International Trade (third semester).
Syllabus of the Program: International Marketing.
Introduction to the international marketing
Key concepts related to the international marketing
International marketing mix (promotion, distribution, price, product)
International Marketing Plan
From local to a global company
Export plan of export companies
Case Study
Objectives of the Program “International marketing”:
To know the fundamentals and understand the importance of the international marketing
To know how to design an International Marketing Plan
To understand the implications of the vision “Think globally, act locally” in the strategy of Internationalization
Note: In this subject, the student learns how to identify the elements of International Trade, and how to design an international marketing
strategy effectively:
International Market Research
Export price
Promotion and international distribution
Product strategies
Segmentation, Brand and Positioning
Syllabus of the Program: International Market Research.
Introduction to International Market Research
How to export?
Where to export?
What to export?
Methods of conducting a market research
Quantitative analysis
Qualitative methods
PEST analysis (Political, Economic, Social, and Technological Factors)
Examples of the international market research
Case Study:
Analysis of a Market Research
Market profitability
Sales potential in the foreign markets
Market research using the market access tool (MADB) of the EU
Objectives of the Program “Market Research”:
To understand the importance of Market Research in International Trade strategies
To know how to analyze an international market research
To know how to use the PEST analysis (Political, Economic, Social, and Technological)
Includes the Market Access Tool:
Syllabus of the Program: Export Department.
Introduction to the Export Department
Organization of an Export Department
Functions and structure of an Export Department
Resources needed
Export Director
Secretary of the Department of International Trade
Case Study
Objectives of the Program “Export Department”:
To understand the functioning and organization of an Export Department
To know how to size the required Export Department
To define the required profiles of the Export Department
Subjects of the third semester of the Bachelor of Science in International Trade.
ECTS: European Transfer and Accumulation System
Samples: International Marketing I
Language of the subject “International Marketing I” of the Bachelor of Science in International Trade (third semester): or or
EENIEENIEENI.
(c) EENI Global Business School (1995-2024)
We do not use cookies Top of this page