Master in International Business Secretary Import Export e-learning

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The Master International Business Secretary MIBS, is a 12 months full distance e-learning program leading to a recognized certification for secretaries working in the key functional areas of International business: foreign trade, international marketing, doing business and glocalization. English / Distance e-learning.

Module I: Foreign Trade

Introduction to Exporting

- Introduction to Exporting.
- Advantages of Exporting.
- Resources Needed.
- Starting the Export Activity.
- The Export Process.
- Problems deriving from non-internationalisation.
- Introduction to Foreign direct investment.

Globalization

- Globalization and International Business. Positive and Negative Effects. Historical background.
- Globalization: international trade and financial markets. Cultural, political, and environmental dimensions of globalization.
- Globalization and International Institutions: United Nations, WTO, WB, IMF, European Union).
- Liberalisation. The role of the World Trade Organisation.
- Regionalism. World Economic Agreements.
- Emerging Markets. BRICM Countries. India and China.
- World Financial and Economic Crisis. Regional analysis: Africa, Asia, Europe, Arab countries. Global Food Crisis.
- Antiglobalization.

International Institutions

- United Nations. UNCTAD. INTRACEN.
- World Bank (WB).
- World Trade Organization (WTO).
- International Monetary Fund (IMF).
- Organisation for Economic Co-operation and Development (OECD).
- International Chamber of Commerce (ICC).
- Other International Institutions.

Documents

- Import export documents. Documentation in international trade.
- Documents of origin (Certificate of Origin)
- Commercial documents (Proforma, Invoice, Packing List...).
- Transport documents.
- Administrative documents.
- Other documents.

Customs. Import & Export Procedures

- Customs: import, export, foreign trade.
- Origin of goods.
- Customs valuation.
- Classification of Goods.
- Customs agents.
- Customs procedures.
- Importing into the European Union.

Incoterms

- What are Incoterms?.
- Analysis. Comparative tables.
- Group E: EXW.
- Group F: FAS FCA FOB.
- Group C: CFR CIF CPT CIP.
- Group D: DES DEQ DDU DDP DAF.
- How are they used?.

International Transport and Logistics

- International modes of transport.
- Marine transport: costs, freight, insurance.
- Air, Road, Rail and Multimodal transport.
- Selecting a mode of transport.
- Transport documents (Bill of Lading). Transport insurance.
- Export packaging. Containers.
- e-Logistics.

International Contracts

- International contracts and foreign trade.
- The Vienna Convention.
- Clauses of an international contract.
- Arbitration.
- Examples of contracts: distributor, importer, agent, ...

Methods of Payment. Letters of Credit

- International methods of payment. Countries and payment terms.
- Bills of exchange. Bank draft. Bank Transfer. Clean collection.
- Documentary collections.
- Letters of credit (L/C). Types and modalities, terminology, opening, availability, contents, documents ...
- UCP 600. Electronic L/C.
- Import letters of credit.

Finance of International Trade

- Financing imports and exports. Foreign trade finance.
- International bonds and guarantees.
- Forfaiting, factoring and invoice discounting.
- Other forms of finance. Loan finance.
- Foreign exchange markets. Forward exchange contract. Currency options.
- Country risk.

Export Department

- The export department. Set up and run.
- Functions, goals and organization of the export department.
- Director of international business, export manager, country area manager.
- Conclusions.

Module II: International Marketing

International Marketing

- How to start exporting. The export process.
- Key concepts in international marketing. Global marketing mix.
- Marketing process and international trade.
- Export marketing plan.
- From local to global company.
- e-Marketing.

Market Research

- Global market research.
- Quantitative analysis.
- Qualitative methods.
- Market profitability. Sales potential in foreign markets.
- PEST analysis (Political, Economic, Social and Technological factors)
- Market research study.

International Pricing Policy

- International pricing policy. Product life cycle.
- Pricing strategy when entering new export markets.
- Export prices. International prices and Incoterms.
- Competitor's prices. Pricing options available to the exporter.
- e-Business and pricing policy.

International Promotion Policy

- Promotion policy. Global, regional or local strategies.
- Promotion campaign. Brochures and catalogs.
- Promotion strategy when entering new export markets.
- Advertising and public relations.
- Country image (mark).
- International trade fairs.
- A business trip.
- e-Promotion. Promoting online effectively.

Intercultural Management

- The culture and the global society. Religion and international business.
- High and low context culture (Edward Hall).
- Cultural dimension (Hofstede): Power distance, Individual, Long-Term orientation, ...
- The seven dimensions of culture (Trompenaars).
- Cross-cultural communication and the international marketing plan.
- Intercultural management and international business.
- Cultural patterns and markets. Countries classification. Key strategies to dealing with new cultures.

Module III: Doing Business in ...

China Doing business in China

China Introduction

- History of China.
- About China: geography, population, languages, religion, ...

Chinese Economy

- Chinese economy.
- Financial system.
- Industry and services.
- Agriculture.
- Foreign Trade. Imports and Exports.

China Transport and Logistics

- Logistic in China.
- Ports of China: Shanghai, Dalian, Tianjin, Guangzhou, Ningbo.
- Main logistic companies: COSCO, CSCL, SINOTRANS.

China Customs

- The China Customs.
- Import export customs procedures.
- Shanghai Customs.
- Guangzhou Customs.

India Doing business in India

India Introduction

- Population, main cities, Ayurvedic, ...
- History of India.
- India: The spiritual land.
- Religion. The Hinduism.
- Values of Indian society.

India Economy

- The Indian Economy.
- Foreign Trade. Foreign Direct Investment FDI.
- Industrial sector (engineering, steel, automotive, biotechnology, ...)
- Services sector (Software, Bollywood,...)
- Micro, small and medium enterprises.
- Indian middle class.

Indian States and Union Territories

- Indian States.
- Economic profile of the 28 States and 7 Union Territories.

Russia Doing Business in Russia

Russia Introduction

- Introduction to Russia.
- State system of the Russian Federation.
- Climate and geography.
- History and culture.
- Religion (Russian Orthodox Church).
- Russian language.
- Other: arts, architecture, mafia, education, ...

Russia Regions and the CIS Countries

- Community of Independent Nations (CIS).
- CIS countries: Armenia, Azerbaijan, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan, Uzbekistan.
- Russian Autonomous Republics.

Russian economy

- Russian economy. Historical background. Foreign trade.
- Natural resources. Agriculture.
- Industry and energy. Yukos Oil. Gazprom.
- Environmental outlook in Russia.
- Banking and finance.
- The labor force.
- Transportation.
- Russian customs.
- Doing business.
- Negotiating in Russia

Ports in Russia

- The Port of St. Petersburg.
- Main ports of Russia.

Module IV: Digital Glocalization: Languages and Digital Strategies for Internet localization

International e-business

- e-business and foreign trade. The new economy.
- e-Processes (CRM, SCM, e-Procurement, ...)
- e-Security (Digital Signature, SSL Protocol, Secure Electronic Transactions).
- Web authoring.

Search Engine Positioning (Google)

- Introduction to search engine positioning.
- Key concepts: keywords, tags, inbounds and outbounds links, proximity, ...
- Positioning in Google. PageRank algorithm. Calculating PR. Structure of the site. Penalization.
- Positioning in Yahoo and MSN.
- Dialogue with search engines: sitemaps.
- Techniques for localization of websites. Multilingual sites.

Languages for international business

- Languages of the world. The "linguas francas".
- Emerging languages (Chinese, Russian, Hindi, ...)
- Languages for international business: French, Spanish, Portuguese.
- Digital translation tools. Specialized portals.

The main objective is to ensure that future international secretary will be able to add value in the following areas:

Foreign trade (logistics, customs, documents, payments, ...)
International Marketing (market research, international fairs, search customers, promotion, ...)
Doing Business in: China, India, Russia, ....
Digital Glocalization: Languages and Digital Strategies for Internet localization (languages, Glocalization -Globalization + localization-, e-Business, search engine positioning -Google-, …)

Language. The student learn each learning unit in English (major subject), after in French (minor subject) or in Spanish (one of these languages can be changed by Portuguese). The student also has summaries in Italian and Arabic of some learning units. MIBS students can make the exercises, communicate with the tutors, ... in English, Spanish, French, Portuguese, Italian or Arabic.

This master is based on the intensive application of the case study method.

Master Export Secretary: foreign trade, international marketing, doing business in China, glocalization. Designed for secretaries working in the key functional areas of International business. Bilingual Distance learning.