Search engine positioning
Search engine positioning
- Introduction to Search engine positioning
- Key concepts: keywords, tags, inbounds and outbounds links, proximity
- Positioning in Google
- PageRank algorithm (not in force). Calculating PR. Structure of the site. Penalization
- Positioning in Yahoo and MSN
- Dialogue with search engines: sitemaps
- Techniques for localization of websites
- Multilingual sites
Objectives:
- To understand the positioning in Google, Yahoo and MSN. Tips on how to improve your website's ranking
- To establish a feedback with these search engines using the sitemaps
- To develop multilingual websites
The Subject “Search engine positioning” belongs to the following Online Programs taught by EENI Global Business School: - Master in Foreign Trade
- Professional Master of Science in International Business
- Diploma: International Marketing
- Course: Advanced Global Marketing
EENI
EENI
EENI.
Major companies operating Internet websites are working with emerging languages (Russian, Hindi, Chinese...) as part of its strategy of Internationalization.
|