EENI Global Business School

Search engine positioning

Syllabus of the Subject

Search engine positioning

  1. Introduction to Search engine positioning
  2. Key concepts: keywords, tags, inbounds and outbounds links, proximity
  3. Positioning in Google
  4. PageRank algorithm (not in force). Calculating PR. Structure of the site. Penalization
  5. Positioning in Yahoo and MSN
  6. Dialogue with search engines: sitemaps
  7. Techniques for localization of websites
  8. Multilingual sites

Objectives:

  1. To understand the positioning in Google, Yahoo and MSN. Tips on how to improve your website's ranking
  2. To establish a feedback with these search engines using the sitemaps
  3. To develop multilingual websites

Global Marketing: export prices, distribution, promotion..

The Subject “Search engine positioning” belongs to the following Online Programs taught by EENI Global Business School:

  1. Master in Foreign Trade
  2. Professional Master of Science in International Business
  3. Diploma: International Marketing
  4. Course: Advanced Global Marketing

Study Master Doctorate in International Business in Spanish EENI Study Doctorate in International Business in French EENI Masters Foreign Trade in Portuguese EENI.

Major companies operating Internet websites are working with emerging languages (Russian, Hindi, Chinese...) as part of its strategy of Internationalization.