Course summary
Positioning in Google, Bing, Yahoo, Yandex: PageRank algorithm. Sitemaps. Websites Localization. Multilingual Webs.Objectives:
- Understand the positioning in Google, Yahoo and MSN. Tips on how to improve
your website's ranking.
- Establish a feedback with these search engines using the sitemaps.
- Develop multilingual websites.
Example of the course Search engine positioning:
Google uses PageRank™ to examine the entire link structure of the web and
determine which pages are most important.
Instead of counting direct links, PageRank interprets a link from Page A to
Page B as a vote for Page B by Page A. PageRank then assesses a page's
importance by the number of votes it receives.
PageRank is a numeric value (from 0 to 10) that represents how important
a page is on the web and is Google's way of deciding a page's importance.
There is no human involvement or manipulation of results, which is why
users have come to trust Google as a source of objective information
untainted by paid placement.
Google's search engine also analyzes page content. However, instead of simply scanning for page-based text (which can be manipulated by site
publishers through meta-tags), Google's technology analyzes the full content
of a page and factors in fonts, subdivisions and the precise location of each word.
Inbound links (links into the site from the outside), are one way to
increase a site's total PageRank.
Major companies operating Internet websites are working with emerging languages
(Russian, Hindi, Chinese, ...) as part of its strategy of internationalization.
Search, Engine, Positioning, Course, Google, Bing, Yahoo, Yandex, PageRank, algorithm, Sitemaps, Websites, Localization, Multilingual, Webs, Course, Keywords, tags, inbounds, outbounds, links, master, international, business
International Business
Course learning materials: 
