Search engine positioning Course. Inbounds outbounds links

Learning unit: Search engine positioning. Syllabus:

- Introduction to Search engine positioning.
- Key concepts: keywords, tags, inbounds and outbounds links, proximity, ...
- Positioning in Google. PageRank algorithm. Calculating PR. Structure of the site. Penalization.
- Positioning in Yahoo and MSN.
- Dialogue with search engines: sitemaps.
- Techniques for localization of websites. Multilingual sites.

Courses and Masters
Master Global Marketing - Master in International Business - Diploma in international marketing - Course: Advanced global marketing.

Course learning materials
Commerce International Comercio Exterior

Course summary Search engine positioning

Objectives:

To understand the positioning in Google, Yahoo and MSN. Tips on how to improve your website's ranking.
To establish a feedback with these search engines using the sitemaps.
To develop multilingual websites.

Major companies operating Internet websites are working with emerging languages (Russian, Hindi, Chinese, ...) as part of its strategy of internationalization.

Spain - France - Brazil

Courses