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Course contents
- Languages of the world. The "linguas francas".
- Emerging languages (Chinese, Russian, Hindi, ...)
- Languages for international business: French, Spanish, Portuguese.
- Digital translation tools. Specialized portals.
Summary
Languages of the world. Linguas francas. Emerging languages: Chinese, Russian, Hindi (800 million people ). Digital Translation Tools ...
94% of the world's population does not speak English as their first
language. English may be the language of international business, but while
formalities are conducted in English, the deal is often won in the language of
the buyer. The most useful international language in the world is not
necessarily English but rather the language of your client, specially in
digitals markets.
- For example, in India, there are 22
languages recognized by the Indian Constitution and nearly 844 dialects.
While English is the lingua franca, Hindi
is the official language. The Hindi is spoken by nearly 800 million people
(as the first and second language). At the
table you can see the different languages of
India (in yellow). Many companies are locating their sites to Hindi and / or
the main languages of India (Urdu,
Bengali,
Telugu,
Punjabi,
Marathi,
Tamil,
...).
- The official statistics of the U.S. Census show that 17.9% of
Americans do not speak English at home. 10.7% of Americans speak
Spanish and
another 7.2% speak a language other than English (http://www.usa.gov).
The new information society is based on communication. A company's
management, image and competitiveness is contingent on communication - and
communication is contingent on language. In a fast-moving and multi-lingual
global village companies need qualified foreign language and communication staff
who are able to develop both internal and external communication, thus
contributing to their success on the international market.
This strategy of localization is complex and expensive, but we have a set
of tools (translators on line) and services (specializing translations portals)
which enable companies to manage this localization in a relatively affordable
way. Knowing these tools and services is essential.
In addition, on the campus the student can access to several on-line utilities
(100 digital translators, ... ).
The programs in languages for international business aim to equip students with
the linguistic competences in spoken and written communication within
international business matters to enable them to carry out diverse communication
tasks.
It is estimated that 58% of America’s largest companies currently have
multilingual websites. 70% of the largest 20 companies in the Fortune 500,
like Wal-Mart or General Motors, have some degree of localized content. For the
20 smallest companies, the proportion with translated content falls to 50%. Of
the 42% of Fortune 500 websites that are not localized, companies in the
petroleum refining industry were found to be the least likely to have
multilingual content.
Companies and brands which trade directly with the consumer were the most
likely to provide localized websites. By ex: the top five commercial banks all
had multilingual content, as had 9 of the top ten. Both Google and Yahoo offer
multilingual sites.
There is a trend that the more pressure exerted by globalization on culture,
more stronger is the inertia toward the local, and vernacular language is
often the vehicle through which channel this "localization". This trend is
reflected, for instance, in which the user searches for information on the
Internet, and therefore purchase, with greater intensity in their local
language. Major companies operating Internet websites are working with
emerging languages (Russian, Hindi, Chinese, ...) as part of its strategy of
internationalization.
Digital Globalization - French, Spanish or Portuguese
Master in Asia business -
Master
Executive in International Business, Global Marketing and Internationalization
- Master in Foreign Trade and International Marketing
- Diploma in International
Marketing - Diploma in International Trade
- Master in Emerging
Markets - Master
Executive Business with Africa - Master in Business with Muslims countries
- Master East and Southern
Africa- Master Business
West Africa and Maghreb
Languages, international business, Spanish, French, Languages world, Linguas francas, Emerging languages, Chinese, Russian, Hindi, million people, Digital Translation, Master, International Business
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