E-business and foreign trade

EENI - Business School.

Subject (Course): e-business and international trade. Syllabus:

  1. Digitalisation and e-business.
  2. New Economy.
  3. Business Models on the Web: B2B, B2C, B2A, B2E
  4. E-Business Implementation.
  5. E-Processes (CRM, SCM, e-Procurement…)
  6. E-Security (Digital Signature, SSL Protocol, Secure Electronic Transactions).
  7. Case Study:
    - Teleworking and e-business.
    - Amazon.
    - Alibaba Group.
    - Online Nigerian retail sites

Objectives of the subject “e-business”:

  1. To understand the concepts of e-business and digital business models that a company can deploy, as well as the importance of the strategy, marketing and technology in an e-business project.
  2. To analyse the concept of security in e-business and how to improve it through some security systems. The Characteristics of digital signatures and encryption systems will be discussed on detail.
  3. To introduce the student to the basic tools for creating a web presence and learn how to use them.
Subject “e-business” is studied…
  1. Master in Foreign Trade and International Marketing
  2. Master Executive in International Business (MIB)
  3. Course: Advanced global marketing

Languages of study: En or Fr En e-business

  1. Credits of the subject “e-business”: 4 ECTS/2 AC Credits
  2. Duration: 4 weeks

Area of Knowledge: Internationalisation.

Sample of the subject (E-business):

Subject Description (e-business).

E-business is a new way of doing business that can become a Competitive advantage for a company in the global marketplace if can design an e-business strategy in line with the strategy of internationalisation.

In many cases, this lack of strategy can convert this advantage into a threat or a weakness for the company.

The Globalisation of the World economy and fast growth of e-business create new opportunities for international traders. However, they bring in their risks as well.

Companies need expertise to be able to face the internationalisation of international trade and the defiance of e-business, as well as learn the principles of the new economy. This subject is ideal for business people, export managers, international trade managers, students, professors, consultants and many other people and companies wishing to develop their online business successfully.

The Internet, e-commerce, e-business, digital marketing, etc. - you hear these words more and more often as these phenomena more and more become a part of daily business all around the world. Companies start selling online and change their internal structure. Digitalisation is a key concept in e-Business. While the concept may be fundamental the impact on business will be phenomenal. New governmental and business models are being developed as a result. If implemented correctly digitalisation can positively contribute to social and economic structures in both the developed and less developed countries.

We are moving from an industrial to an information society, governed by the New economy - The digital or e-economy. New opportunities, and new threats, are emerging. Small players can compete with big ones as long as they can find their market niche. Many concepts that were valid in the traditional, bricks and mortar world will need to be reinvented taking into account the potential of the digital world. Somehow, this is all having an impact on society. In order to meet the digital defiance, companies must fully understand the nature of the new e-economy.

Nobody has total security on the Internet, meaning that both buyers and sellers run some risk. However, developments in technology offers a means of making transactions that is becoming increasingly safer. Data encryption techniques can make e-commerce more secure than traditional credit-card trading. The difficulty lies in convincing the digital consumer that our site is secure and that electronic trading is also perfectly safe. When a transaction is made on the Internet and ones personal data is sent (name, address, credit card number, etc.) we should consider whether it may be intercepted in the transmission (between the buyer and seller) by anyone else.

Could anyone use this information to take on our identity? At the same time, the seller wish to ensure that the data he receives is genuine, or in other words; he needs to know that the purchaser really is who he “says” he is. It is for these reasons that “secure transmission systems” have been developed.

Nigeria Online Ecommerce

Global Marketing

EENI Business School