Course summary
Objectives: the main objective of this learning unit is to:
- Understanding the concepts of e-business and digital business models that a Company can deploy, as well as the importance of the strategy, marketing and
technology in an e-business project.
- Analyze the concept of security in e-business and how to improve it
through a number of security systems. Characteristics of digital signatures, encryption systems, etc. will be discussed in greater detail.
- Introduce the student to the basic tools for creating a web presence and
learn how to use them.
e-business is a new way of doing business that can become a Competitive advantage for a company in the global marketplace if can design an
e-business strategy in line with the strategy of internationalization. In many
cases this lack of strategy can convert this advantage into a threat or a
weakness for the company.
The globalization of the world economy and fast growth
of e-business create new opportunities for International traders, however, they bring in their risks as well.
Companies need expertise to be able
to face the internationalization of International trade and the
defiance of e-business, as
well as to learn the principles of the new economy. This module is ideal for
business people, export managers, International trade managers, students, teachers, consultants and many other people and companies wishing to develop their online
business successfully.
Example of the course (E-business):
The Internet, e-commerce, e-business, digital marketing, etc. - you hear these words more and more often as these phenomena more and more
become a part of daily business all around the world. Companies start selling
online and change their internal structure. Digitalization is a key concept in e-Business. While the concept may be fundamental the impact on business will be
phenomenal. New governmental and business models are being developed as a
result. If implemented correctly digitalization can positively contribute to
social and economic structures in both the developed and less developed
countries.
We are moving from an industrial to an information society, governed by the New economy - The digital or e-economy. New opportunities, and also new threats, are
emerging. Small players can compete with big ones as long as they are able to
find their market niche. Many concepts that were valid in the traditional, bricks and mortar world will need to be reinvented taking into account the potential of the digital world. Somehow, this is all having an impact on
society. In order to meet the digital defiance, companies must fully understand
the nature of the new e-economy.
Nobody has total security on the Internet, meaning that both buyers and sellers
run some kind of risk. However, developments in technology offers a means of making transactions that is becoming increasingly safer. Data encryption
techniques can make e-commerce more secure than traditional credit-card trading.
The difficulty lies in convincing the digital consumer that our site is really
secure and that electronic trading is also perfectly safe. When a transaction is
made on the Internet and ones personal data is sent (name, address, credit card
number, etc.) we have to consider whether it may be intercepted in the transmission (between buyer and seller) by anyone else. Could anyone use this
information to take on our identity? At the same time, the seller wish to
ensure that the data he receives is genuine, or in other words, he needs to know
that the purchaser really is who he "says" he is. It is for these reasons that
"secure transmission systems" have been developed.
