Digital Glocalization. Languages Internet localization

This course (Digital Glocalization) is designed to provide all the knowledge related to the strategies of digital glocalization (Global + Local, "Think Globally, Act Locally").
The course has 3 modules: e-business, search engines positioning and languages; the 3 key pieces in a strategy of glocalization.

1- e-business and Foreign Trade.

- e-business and foreign trade. The new economy.
- e-Processes (CRM, SCM, e-Procurement, ...)
- e-Security (Digital Signature, SSL Protocol, Secure Electronic Transactions).
- Web authoring.

2- Search Engine Positioning (Google).

- Introduction to search engine positioning.
- Key concepts: keywords, tags, inbounds and outbounds links, proximity, ...
- Positioning in Google. PageRank algorithm. Calculating PR. Structure of the site. Penalization.
- Positioning in Yahoo and MSN.
- Dialogue with search engines: sitemaps.
- Techniques for localization of websites. Multilingual sites.

3- Languages for international business.

- Languages of the world. The "linguas francas".
- Emerging languages (Chinese, Russian, Hindi, ...)
- Languages for international business: French, Spanish, Portuguese.
- Digital translation tools. Specialized portals.

Objectives

Understanding the concepts of e-business and digital business models that a company can deploy, as well as the importance of the strategy, marketing and technology in an e-business project.
Understand the positioning in Google, Yahoo and MSN. Tips on how to improve your website's ranking. Develop multilingual websites
Improve knowledge of French, Spanish or Portuguese ... How to use digital tools to work with the emerging languages.

Contents: International e-business, Search Engine Positioning (Google), Emerging languages. Glocalization: Global + Local. Multilingual websites, ...

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