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This course (Digital Glocalization) is designed to provide all the
knowledge related to the strategies of digital glocalization (Global + Local, "Think Globally,
Act Locally").
The course has 3 modules: e-business, search engines positioning and languages;
the 3 key pieces in a strategy of glocalization.
1- e-business and Foreign Trade.
- e-business and foreign trade. The new economy.
- e-Processes (CRM, SCM, e-Procurement, ...)
- e-Security (Digital Signature, SSL Protocol, Secure Electronic Transactions).
- Web authoring.
2- Search Engine Positioning (Google).
- Introduction to search engine positioning.
- Key concepts: keywords, tags, inbounds and outbounds links, proximity, ...
- Positioning in Google. PageRank algorithm. Calculating PR. Structure of the site. Penalization.
- Positioning in Yahoo and MSN.
- Dialogue with search engines: sitemaps.
- Techniques for localization of websites. Multilingual sites.
3- Languages for international business.
- Languages of the world. The "linguas francas".
- Emerging languages (Chinese, Russian, Hindi, ...)
- Languages for international business: French, Spanish, Portuguese.
- Digital translation tools. Specialized portals.
Objectives
- Understanding the concepts of e-business and digital business models that a
company can deploy, as well as the importance of the strategy, marketing and
technology in an e-business project.
- Understand the positioning in Google, Yahoo and MSN. Tips on how to improve
your website's ranking. Develop multilingual websites
- Improve knowledge of
French, Spanish
or Portuguese ... How to use digital tools
to work with the emerging languages.
Contents: International e-business, Search Engine Positioning (Google), Emerging languages. Glocalization: Global + Local. Multilingual websites, ...
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