EENI students of courses and masters have access to additional learning units

All EENI students of courses, diplomas and masters have access to additional learning units related to international business (self-learning modality, without exercises).

Additional learning units:

1- International trade and environment

- International trade and environment.
- UNCTAD's Climate change programme.
- The World Trade Organization (WTO) and the environment.
- European Union environment policy.
- Ecological marketing.

2- Search engine positioning (Google).

- Introduction to Search engine positioning.
- Key concepts: keywords, tags, inbounds and outbounds links, proximity, ...
- Positioning in Google. PageRank algorithm. Calculating PR. Structure of the site. Penalization.
- Positioning in Yahoo and MSN.
- Dialogue with search engines: sitemaps.
- Techniques for localization of websites. Multilingual sites.

3- Languages for international business (French, Spanish, Portuguese).

- Languages of the world. The "linguas francas".
- Emerging languages (Chinese, Russian, Hindi, ...)
- Languages for international business: French, Spanish, Portuguese.
- Digital translation tools. Specialized portals.

Related Foreign Trade Courses and masters: Master in Foreign Trade - Master Executive International business - Master Business in Asia - Master in Emerging Markets - Master Executive Business Africa. Spanish: Comercio Exterior

Contents: Languages for international business, Search engine positioning, Emerging languages. International trade and environment

Digital Glocalization, Languages, Internet, localization, International e-business, Search Engine, Positioning, Google, Emerging languages, Glocalization, Global Local, Multilingual, websites, Master, international business