Business in America. Economy Institutions Agreements Foreign Trade.

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Course: Business in America

The primary objective is to offer a global vision of American countries and the business opportunities in these countries.

Learn about American Countries.
Understand the various regional economic agreements and their relevance to both regional and world trade.
Analysis of the main markets (Brazil, Mexico, Florida, Argentina, Colombia, ...)
To know where to find information.

Contents:

1- America: Introduction. Economy.

2- Political and Economic Institutions. Economic agreements and free trade areas

- Southern Common Market (MERCOSUR).
- Andean Community.
- Inter-American Development Bank (IADB).
- The Economic Commission for Latin America (ECLA).
- Latin American Integration Association (ALADI).
- Free Trade Area of the Americas (FTAA).
- The North American Free Trade Agreement (NAFTA).
- Caribbean Community (CARICOM).
- Organization of American States (OEA).
- The Central America-Dominican Republic-United States Free Trade Agreement (CAFTA).
- Secretariat for Central American Economic Integration (SIECA).
- Latin American and Caribbean Economic System (SELA).
- Association of Caribbean States (ACS).

3- Doing Business in Brazil Brazil

- Introduction to Brazil.
- Brazilian economy. Foreign trade.
- Economic policies. European Union and Brazil.
- Business opportunities: agribusiness, technological, ...
- Foreign Direct Investment (FDI) in Brazil.
- Foreign capital: Legal aspects. Setting up business
- Public Private Partnership (PPP).

3.2 Doing Business in Sao Paulo

- Sao Paulo, the "Brazil's locomotive".
- The economy of Sao Paulo.
- Doing business.
- Business opportunities in Sao Paulo.
- Public and private sector. PPP (Public Private Partnerships).

4- Business in Panama Panama

- About Panama. Economy.
- Panama Canal.
- Inversion clusters: services, tourism, logistics, IT, energy, agribusiness.
- Investing in Panama. Legal framework for invest. Foreign companies in Panama.
- Set-up a company.

5- Doing Business in Mexico Mexico

- About Mexico.
- Mexican economy. Foreign trade.
- Free Trade Agreements.
- Foreign direct investment (FDI) in Mexico.
- Strategic sectors: software, agribusiness, plastic, footwear, ...
- Setting up business.

6- Doing Business in Miami Florida

- About Florida and Miami. Economy. Foreign trade.
- Financial advantages. Incentives.
- Florida industry clusters.
- Setting up business: Corporations and LLC.

6.2- Coca Cola Strategy
- The Coca Cola company.
- The local bottling system.
- Brand strategy.
- SWOT analysis.
- Strategy for Americas, Asia and Africa.

7- Doing Business in Argentina

- Doing business in Argentina.
- Argentinean Economy. Foreign trade.
- Business opportunities.
- Invest in Argentina. Foreign Direct Investment FDI.
- Doing business in Buenos Aires.
- Argentinean companies.

8- Doing Business in Colombia

- Doing business in Colombia.
- Colombian economy. Foreign trade.
- Business opportunities.
- Invest in Colombia. Foreign Direct Investment FDI.
- Doing business in Bogota.
- Colombian companies.

9- Doing Business in other American Countries
The student can access to the online country guides and doing business information of all American Countries.

Main languages of this unit:

Doing Business in America: Brazil, Panama, Mexico, Miami, Argentina, Colombia. Business opportunities. Foreign Direct Investment FDI.