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1- America: Introduction.
Economic Outlook 2- America: Political and Economic Institutions. Economic
agreements and free trade areas
- Inter-American Development Bank IADB
- Latin American Integration Association ALADI
- Free Trade Area of the Americas FTAA
- The North American Free Trade Agreement NAFTA
- Andean Community
- Southern Common Market (MERCOSUR)
- Other regional institutions and agreements.
3- Doing Business in Brazil. Foreign Direct
Investment (FDI) in Brazil
- Introduction to Brazil.
- Economic Outlook.
-
Economic policies. European Union and Brazil
- Foreign Trade of Brazil
-
Foreign Direct Investment (FDI)
in Brazil.
- Setting up Business in Brazil
- Foreign Capital: Legal aspects
-
Public-Private Partnership (PPP)
3.2 Doing Business in Sao Paulo
- Sao Paulo, the “Brazil's locomotive”
- The Economy of Sao Paulo
- Doing Business in Sao Paulo
- Public and private sector. PPP (Public-Private Partnerships).
- Business Opportunities
in Sao Paulo
4- Invest in Panama. Foreign Direct
Investment (FDI) in Panama.
- About Panama. Economic Outlook
- Inversion Clusters: services, tourism, logistics, IT, energy,
agribusiness.
- Investing in Panama
- Foreign Companies in Panama.
- Legal framework for FDI in Panama.
5- Doing Business in Mexico. Foreign Direct
Investment (FDI) in Mexico.
- About Mexico
- Economic Outlook.
-
Free Trade Agreements of Mexico.
- Foreign Direct Investment (FDI) in Mexico. Why Invest in Mexico?
- Software Industry sector
- Agribusiness sector
- Plastic and rubber sector.
- Footwear sector
- Setting up Business in Mexico
6- Doing Business in Miami and Florida
Foreign Direct Investment (FDI) in Florida. 
- About Florida and Miami. Economic Outlook.
- International Advantages.
- Financial Advantages and Incentives.
- Florida industry clusters
- Setting up Business in Florida: Corporations and Limited Liability
Company (LLC)
6.2-
Coca Cola.
- The Coca Cola Company
- SWOT analysis
- Brand strategy
- The local bottling system
- Strategy for Americas, Asia and Africa.
7- Doing Business in Argentina. Foreign Direct
Investment (FDI) in Argentina.
- Introduction to Argentina
- Argentina's economy
- Foreign
Direct Investment (FDI) in Argentina. Why Invest in Argentina?
- Strategic
Sector for Investment
- How to Set
up Business in Argentina
-
Doing Business in Buenos Aires
- Argentinean
companies (ES).
8- Doing Business in Colombia. Foreign Direct
Investment (FDI) in Colombia.
- Introduction to Colombia
- Colombia's economy
- Foreign
Direct Investment (FDI) in COLOMBIA. Why Invest in Colombia?
- Strategic
Sector for Investment
- How to Set
up Business in Colombia
-
Doing Business in Bogotá
- Colombian
companies (ES).
9- Doing Business in other American Countries
The student can access to the online country guides and
doing business information of all American Countries.
- North America: Canada.
- Caribbean: Barbados. Belize. Bermuda. Cuba. Dominica. Dominican
Rep.. Granada. Guyana. French Guyana. Haiti. Jamaica. Puerto Rico. Trinidad
Tobago.
- Central America: Costa Rica. El Salvador. Guatemala. Honduras.
Nicaragua.
- Andean Community: Bolivia. Ecuador. Peru. Venezuela.
- South America: Chile. Paraguay. Uruguay.
Objectives of this learning unit: The primary objective of this learning unit is to offer a global vision
of American countries and the business opportunities in these countries.
- Learn about American Countries.
- Understand the various regional economic agreements and their
relevance to both regional and world trade.
- Analysis of the main countries.
- To know where to find information.
Main languages of this unit:
 
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