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Course Contents: (Business in Europe)
- The Beiersdorf Company.
- Global strategies.
- Development of international business.
- Brand strategy.
Summary:
Beiersdorf is a leading international branded goods company which has interests in the cosmetics and toiletries, medical and adhesive tape industries ...
Beiersdorf is a leading international branded goods company which has
interests in the cosmetics and toiletries, medical and adhesive tape industries.
The company focuses on the development and cultivation of a handful of
strategic internationally renowned brands, the most famous among which are
Nivea and Hansaplast. The group has over 18,000 employees and in excess of 100
affiliates worldwide.
Beiersdorf believes that to remain competitive in an increasingly crowded
market, it must stay at the forefront of developments and offer brands which
consumers trust and believe to be value for money. They concentrate all
the efforts on the development and care of they strong international brands
NIVEA, 8x4, atrix, Eucerin, Labello, la prairie, JUVENA, FUTURO, Florena, tesa,
Hansaplast and Elastoplast. This allows them to grow continuously in
strategically selected markets.
They have been successful for more than 120 years because they are constantly
coming up with new innovations. Beiersdorf is at home all over the world.
They draw his international strength from local strength. The key to
success: a single international marketing strategy
that they affiliates implement perfectly in local responsibility.
Being international is an important key to Beiersdorf's success. It means
they lose no time in transferring successes in individual countries to other
regions. It opens up opportunities and offsets risks.
The internationalization of the business is constantly giving
new perspectives and opportunities: from offsetting risks in individual
countries and currencies to identifying the next trends. A company that is close
to consumers everywhere can implement the latest developments and never fail to
surprise people with innovations and new ideas. The international activities
ensure long-term sales and profit growth. This makes Beiersdorf a company that
shareholders, consumers, employees and business partners can always rely on.
Region involvement: Western Europe, Eastern
Europe, North America, Latin
America,
Asia-Pacific, Australasia, Africa
and
Middle East

Available Languages:

Beiersdorf global strategy, International Business, Global Brand, leading, international branded, goods company, cosmetics, toiletries, medical, adhesive, Master, International Business
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