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Course Contents:
Reading and comprehension of Italian literature texts and articles. Cases of conversations:
- International business.
- International marketing
Objectives:
- Improve and develop reading comprehension skills.
- Understand the information related to international business (letters, webs, email, news, ...)
- Improve the writing capabilities of Italian
Learning unit summary:
For this course the students will need to have a basic knowledge of the
Italian language (which includes basic vocabulary and grammar)
Why study Italian?
- Italy is one of the top five economies in the world, and many
employers are seeking people who speak both Italian and English.
- Knowing Italian is greatly beneficial in several career fields.
Italy is a world leader in the culinary arts, interior design, fashion, graphic
design, furniture design, machine tool manufacturing, robotics, electromechanical machinery, shipbuilding, space engineering, construction
machinery, and transportation equipment.
- Italy's cultural importance spans from antiquity through the present, of which the Roman period and the Renaissance are perhaps the two most
influential moments.
- According to UNESCO, over 60% of the world's art treasures are found in
Italy. Some of the most famous Western artists, from Giotto to Michelangelo, were Italian. Knowledge of Italian is vital To understand the contexts of this
art. Italian literature boasts some of the world's most famous writers and
thinkers, from Dante, Boccaccio, Petrarch and Machiavelli, to Verga, Svevo, Pirandello, and Gramsci, to name a few. Since Roman times, Italy has exported its literature and culture to other parts of Europe and beyond, in
the areas of Latin literature, Romanitas, humanism, opera, film, science, political thought, fashion, design, and cuisine. Knowing Italian allows you to
understand, appreciate, and analyze this treasury of human expression. Italy has
the cultures, landscapes, and histories to fill a lifetime of investigation.
Knowing Italian places you in a position to explore Italy's past and present
from the most fulfilling vantage point.
Reading and comprehension of Italian literature texts and articles.
- Cases of conversations I: International business: 100 bilingual
conversations in Italian and English.
- Cases of conversations II: International marketing. 170 bilingual
conversations in Italian and English.
This course includes the Learning unit: "A business trip" in Italian
and English.
Why study other languages when everyone speaks
English? |
International Business
