Master International business: Foreign trade, global marketing

General objectives of the MIB:

Module: International trade (import & export):

- Globalization and the formation of GATT and the WTO. Understand the various regional economic agreements. Review the various World Organizations (UN, IMF, WB, etc.) and their role in facilitating world trade. Understand the strategic impact of the European Union enlargement. Introduction to exporting.
- Different types of documents used in international trade, which documents are usually required by Customs, the requirements for various documents and how to fill in these documents correctly.
- The role and functioning of customs. Analyze different customs procedures, methods of goods classification and become familiar with import procedures in the European Union.
- The responsibilities of the exporter and Importer under Incoterms and how Incoterms are used in international Trade transactions.
- The importance of correct logistics and transport management for international trade. Analyze these 4 modes of transport and their characteristics as well as the transport documents required for each mode of transport and how to complete them. Familiarizing the student with different types of packaging.
- With international contracts as they are used in international trade transactions.
- The various methods of payment used in international trade. What Documentary collections are and how they work. The importance of Documentary credits in international trade.
- How to set up and run an Export department.
- The various methods of finance both for exports and imports. The fundamentals of foreign exchange markets. The different types of bonds and guarantees and how they operate. The different methods of managing exchange and country risk. Forward exchange contracts and currency options will be examined in greater detail. Forfaiting, Factoring and Invoice Discounting.
- The key principles of e-business and their impact in business strategy. Analyze the concept of e-security.

Module: Global marketing

- The key concepts in international marketing and the nature of exporting.
- The key tools and concepts of International market Research and how best to apply them.
- The importance of an appropriate pricing strategy and the criteria defined in pricing under Incoterms.
- The importance of an appropriate promotion strategy when entering Export markets, the influence of a country Brand and how to promote online effectively
- The key areas of international product policy
- Market Segmentation, brand and positioning and its importance in International marketing.
- The importance planning an appropriate distribution strategy, the distribution options available to the exporter, outline the criteria to be used when selecting a distribution option and analyze strategies which can be implemented for consumer and/or industrial products.

Module: Regional Markets

- Learn about Asian, African, American, European and Islamic countries economies.
- How diversity of culture can influence the outcome of a marketing plan. The key strategies to dealing with new cultures.
- Competitive strategy and international competitiveness, the Five forces model, SWOT Analysis and Value Chain Analysis.
- The global strategy of Coca Cola Company (SWOT analysis, Brand strategy, The local bottling system and Strategy for Americas, Asia and Africa), Beiersdorf Company (Global Strategy, Development of international business and Brand strategy) and Volkswagen Group (VW in the global economy, International Group's activities, Risk management system and e-Business strategy)
- Strategies of companies of: Europe (Rolls-Royce, Benetton, United Biscuits and Husqvarna), Japan (Toshiba, Panasonic, Mitsubishi, Mitsui, Itochu, Sumitomo, Toyota and the alliance Nissan & Renault), USA (General Electric, General Motors, Ford, Johnson & Johnson, Cargill), France, Spain, Brazil and Occidental Africa.
- The future success of many companies is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries (Indonesia, Malaysia, Pakistan, Iran, European Union enlargement, Russia, Nigeria and South Africa). Few companies, however, know how to do it well, if at all. Their success rate is low, while the cost of failure remains high. The main objective of these e-seminars is identifying business opportunities in these countries.

11 months. In English. It is possible to study in Spanish or French. Designed for people without previous knowledge / experience in international business. Objectives: offer the student a practical education in the techniques of Foreign trade (logistic, customs...) and global marketing; but without analyzing the regional markets.

16 months. In English. It is possible to study in Spanish or French. The student will obtain a global and practical vision of the international business, global marketing and the different regional markets and the form to do business. If you wish to specialize in the international business, we recommended this Executive Master.

Distance e-learning: Incoterms, Globalization, Customs, Logistics, Letter of credit, International contracts, Export department, e-business, international trade, International marketing, Market research, pricing policy, promotion, segmentation, brand, positioning, distribution, Intercultural management

Spanish: Comercio Exterior