Business in Tunisia

EENI- School of International Business

Subject Subject (Course): International Trade and Doing Business in Tunisia. Tunis. Syllabus:

  1. Introduction to the Republic of Tunisia (Maghreb).
  2. Doing Business in Tunis.
  3. Tunisian Economy.
  4. Tunisian foreign trade
  5. Tunisian Ports
  6. Foreign Direct Investment (FDI).
  7. Tunisian industrial sector.
      - Agribusiness
      - Electricity
      - Textile
      - Leather
  8. Tunisian institutions.
       - Agency for Promotion of Industry.
       - High Council of Export and Investment.
       - Directorate General of Customs.
  9. Tunisia's Multilateral agreements.
  10. The European Union-Tunisia Association Agreement.
  11. Case Study - Tunisian companies:
      - BENETTON Tunisia
      - UNILEVER.
      - Danone and STIAL.
      - Tunisia Telecom.
      - Best Brands.
      - Confection Ideale du Sud CIS.
  12. Case Study: Mohamed Ali Harrath
  13. Introduction to Arabic and French
  14. Access to the Tunisian Market
  15. Business Plan for Tunisia

Objectives of the subject “Foreign Trade and Doing Business in the Republic of Tunisia”:

  1. To analyse the Tunisian economy and foreign trade
  2. To evaluate business opportunities in the Republic of Tunisia
  3. To explore Tunisia's trade relations with the student's country
  4. To know Tunisia's Free Trade Agreements (FTAs)
  5. To examine the profile of Tunisian Companies
  6. To develop a business plan for the Tunisian Market


Subject “Doing Business in Tunisia” is studied...
  1. Doctorates: Islamic Countries, Africa
  2. Course: the Maghreb
  3. Masters (e-learning): International Business, Muslims Countries

Course learning materials in English or French Tunisie Spanish Túnez Portuguese Tunisia

  1. Credits of the subject “Foreign Trade and Doing Business in Tunisia”: 2 ECTS Credits / 1 AC Credits
  2. Duration: two weeks

Samples of the Course (Doing Business in Tunisia):
Port of Tunisia

Description Subject Description (Doing Business in Tunisia).

The Republic of Tunisia is strategically located at the crossroads of the MENA region (North Africa and the Middle East) and the European Union (EU).

Tunisia: the first world exporter of dates. Top tourist destination in the Mediterranean.

  1. Capital: Tunis
  2. Area: 163,610 square kilometres
  3. Tunisian Population: 10,982,754 millions of people
  4. Frontiers: Algeria and Libya
  5. The main languages: Arabic, French, and Berber
  6. Type of Government: Unitary Unicameral Parliamentary Republic
  7. Currency: Tunisian Dinar (TND)
  8. Tunisian independence: March 1956 (from France)
  9. Abolition of slavery in Tunisia: 1836

Religion in Tunisia:

  1. 98% of the Tunisian population is Islam Sunni.
  2. Fiqh (Islamic Jurisprudence): Maliki school.
  3. Islam is the official state religion in Tunisia.

Tunisia belongs to the Maghrebian Economic Area (Islamic Civilisation and African Civilisation).

  1. Hichem Djaït

Tunisian Economy.

  1. GDP: 47.13 billion dollars
    - Agriculture: 11%
    - Industry: 35.3%
    - Services: 53.7%
  2. GDP per capita: 4.329 dollars
  3. Tunisian GDP growth: 2.81%
  4. Public debt: 44.32% of GDP
  5. The inflation: 6.04%
  6. Top Tunisian export partners: the European Union (France, Italy, Germany), Libya, and the United States
  7. Top Tunisian import partners: the European Union (France, Italy, Germany, Spain), China, and Algeria

The Republic of Tunisia is:

  1. The first tourist destination in the Southern Mediterranean
  2. The first world exporter of dates
  3. The second-largest exporter of phosphoric acid and super-phosphate
  4. The second-largest exporter of olive oil after the European Union
  5. The fifth supplier of clothing products to the European Union countries
  6. The fifth producer of phosphate in the World
  7. The tenth EU supplier of wiring harnesses

Tunis is the first economic and industrial centre of Tunisia (1/3 of Tunisian companies and 1/3 of Tunisian GDP).

International Trade Tunisia-European Union.

  1. Exports of the Republic of Tunisia to the European Union market have grown significantly.
  2. 80% of exports of Tunisia to the European Union are industrial products.
  3. The Republic of Tunisia is the fourth exporter of clothing to the European Union.
  4. Tunisia is an advantaged trade partner of the European Union (Cotonou Agreement - European Neighbourhood Policy - Union for the Mediterranean).
  5. In 1996, the Republic of Tunisia was the first nation on the south of the Mediterranean Sea to have a free trade zone with the European Union markets.

Trans-African corridors:

  1. Cairo-Dakar Corridor
  2. Algiers-Lagos Corridor

Tunisia has preferential market access to:

  1. Arab Maghreb Union (AMU)
  2. Community of Sahel-Saharan States (CEN-SAD)
  3. Euro-Mediterranean Partnership (EUROMED)
  4. Arab Mediterranean Free Trade Agreement (FTA)
  5. Afro-Arab cooperation
  6. Arab Bank for Economic Development in Africa (BADEA)
  7. Tunisia has Trade Agreements with Egypt, Morocco, the European Free Trade Association, Turkey, Jordan, and Libya.

Regional institutions of Tunisia:

  1. Organisation of Islamic Cooperation (OIC)
  2. Tunisia's agreements with the European Free Trade Association and the European Union (EU)
  3. Arab League
  4. Islamic Development Bank
  5. Forum Africa (Tunisia)-China
  6. Forum Africa (Tunisia)-India
  7. African Development Bank (AfDB)
  8. Economic Commission for Africa (ECA)
  9. Asia-Tunisia Dialogue
  10. Summit of South American-Tunisia
  11. New Partnership for Africa's Development (NEPAD)
  12. African Union (AU)

Samples - Business in Tunisia

Arab Maghreb Union (AMU)

Hichem Djaït (Tunisian Historian)

Community of Sahel-Saharan States (CEN-SAD)

Cairo-Dakar Corridor (Trans-African Highway)

Algiers-Lagos Corridor (Trans-Saharan Highway)

Tunisia-EFTA Free Trade Agreement

Tunisia-Turkey Free Trade Agreement

Arab Maghreb (Arabic)

Mohamed Ali Harrath Tunisian Businessman

U-EENI University