EENI-Business School

Business in Tunisia

EENI- School of International Business

Subject: Doing Business in Tunisia. Tunis. Syllabus:

  1. Introduction to the Republic of Tunisia (Maghreb)
  2. Doing Business in Tunis
  3. Tunisian Economy
  4. Tunisian Foreign Trade
  5. Tunisian Ports
  6. Foreign Direct Investment (FDI) in Tunisia
  7. Tunisian industrial sector
    1. Agribusiness
    2. Electricity
    3. Textile
    4. Leather
  8. Tunisian institutions
    1. Agency for Promotion of Industry
    2. High Council of Export and Investment
    3. Directorate General of Customs
  9. Tunisia's Multilateral agreements
  10. European Union-Tunisia Association Agreement
  11. Case Study - Tunisian Companies:
    1. BENETTON Tunisia
    2. UNILEVER
    3. Danone and STIAL
    4. Tunisia Telecom
    5. Best Brands
    6. Confection Ideale du Sud CIS
  12. Case Study: Mohamed Ali Harrath
  13. Introduction to Arabic and French
  14. Access to the Tunisian Market
  15. Business Plan for Tunisia

The objectives of the subject “Foreign Trade and Doing Business in the Republic of Tunisia” are the following:

  1. To analyse the Tunisian economy and foreign trade
  2. To evaluate the business opportunities in the Republic of Tunisia
  3. To explore Tunisia's trade relations with the country of the student
  4. To know Tunisia's Free Trade Agreements (FTAs)
  5. To examine the profile of the Tunisian Companies
  6. To develop a business plan for the Tunisian Market
Subject “Doing Business in Tunisia” is studied...
  1. Doctorates: Islamic Countries, Africa
  2. Course: Maghreb
  3. Masters (e-learning): International Business, Muslims Countries
  4. Degree in Inter-African Business

Course learning materials in English or French Tunisie Spanish Túnez Portuguese Tunisia

  1. Credits of the subject “Foreign Trade and Doing Business in Tunisia”: 2 ECTS Credits
  2. Duration: two weeks

Samples of the Subject - Doing Business in Tunisia:
Port of Tunisia

Description of the Subject: Doing Business in Tunisia.

The Republic of Tunisia is strategically located at the crossroads of the MENA region (North Africa and the Middle East) and the European Union (EU).

Tunisia is the first world exporter of dates. Top tourist destination in the Mediterranean.

  1. Capital: Tunis
  2. Area: 163,610 square kilometres
  3. Tunisian Population: 10,982,754 millions of people
  4. Frontiers: Algeria and Libya
  5. Main languages: Arabic, French, and Berber
  6. Type of Government: Unitary Unicameral Parliamentary Republic
  7. Tunisian Currency: The Tunisian Dinar (TND)
  8. Tunisian independence: March 1956 (from France)
  9. Abolition of the Slavery in Tunisia: 1836

Religion in Tunisia:

  1. 98% of the Tunisian population follows Islam Sunni
  2. Fiqh (Islamic Jurisprudence): Maliki school
  3. Islam is the official state religion in Tunisia

Tunisia belongs to the Maghrebian Economic Area (Islamic Civilisation and African Civilisation).

  1. Hichem Djaït

Tunisian Economy

  1. GDP: 47.13 billion dollars
    1. Agriculture: 11%
    2. Industry: 35.3%
    3. Services: 53.7%
  2. GDP per capita: 4.329 dollars
  3. Tunisian GDP growth: 2.81%
  4. Public debt: 44.32% of GDP
  5. Tunisian Inflation: 6.04%
  6. Top Tunisian export partners: The European Union (France, Italy, Germany), Libya, and the United States
  7. Top Tunisian import partners: The European Union (France, Italy, Germany, Spain), China, and Algeria

The Republic of Tunisia is the:

  1. First tourist destination in the Southern Mediterranean
  2. First world exporter of dates
  3. Second-largest exporter of phosphoric acid and super-phosphate
  4. Second-largest exporter of olive oil after the European Union
  5. Fifth supplier of clothing products to the countries of the European Union
  6. Fifth producer of phosphate in the World
  7. Tenth EU supplier of wiring harnesses

Tunis is the first economic and industrial centre of Tunisia (1/3 of the Tunisian companies and 1/3 of the Tunisian GDP).

International Trade Tunisia-European Union.

  1. Exports of the Republic of Tunisia to the European Union market have grown significantly
  2. 80% of the Tunisian exports to the European Union are industrial products
  3. The Republic of Tunisia is the fourth exporter of clothing to the European Union
  4. Tunisia is an advantaged trade partner of the European Union (Africa-European Union Strategic Partnership - European Neighbourhood Policy - Union for the Mediterranean)
  5. In 1996, the Republic of Tunisia was the first nation on the south of the Mediterranean Sea to have a free trade zone with the European Union markets

Trans-African corridors:

  1. Cairo-Dakar Corridor
  2. Algiers-Lagos Corridor

European Union-Tunisia Association Agreement

Tunisia has preferential market access to:

  1. Arab Maghreb Union (AMU)
  2. Community of Sahel-Saharan States (CEN-SAD)
  3. Euro-Mediterranean Partnership (EUROMED)
  4. Arab Mediterranean Free Trade Agreement (FTA)
  5. Afro-Arab Cooperation
  6. Arab Bank for Economic Development in Africa (BADEA)
  7. European Union-Tunisia Association Agreement
  8. Tunisia has Trade Agreements with Egypt, Morocco, European Free Trade Association, Turkey, Jordan, and Libya

EFTA-Tunisia Free Trade Agreement (FTA)

Regional Economic Institutions of Tunisia:

  1. Organisation of Islamic Cooperation (OIC)
  2. Arab League
  3. Islamic Development Bank
  4. Forum Africa (Tunisia)-China
  5. Forum Africa (Tunisia)-India
  6. African Development Bank (AfDB)
  7. Economic Commission for Africa (ECA)
  8. Asia-Tunisia Dialogue
  9. Summit of the South American-Tunisia
  10. New Partnership for Africa's Development (NEPAD)
  11. African Union (AU)

Samples - Business in Tunisia

Arab Maghreb Union (AMU)

Hichem Djaït (Tunisian Historian)

Community of Sahel-Saharan States (CEN-SAD)

Cairo-Dakar Corridor (Trans-African Highway)

Algiers-Lagos Corridor (Trans-Saharan Highway)

Tunisia-EFTA Free Trade Agreement (FTA)

Tunisia-Turkey Free Trade Agreement (FTA)

Arab Maghreb (Arabic)

Mohamed Ali Harrath Tunisian Businessman

(c) EENI- Business School