Business in Senegal (Course, Master)

EENI Business School & HA University

Syllabus of the Online Subject: Foreign Trade and Business in Senegal. Port of Dakar.

  1. Introduction to the Republic of Senegal (West Africa)
  2. Senegalese personalities
    1. Leopold Sédar Senghor
    2. Sheikh Anta Diop
    3. Pathé Diagne
  3. Doing Business in Dakar
  4. Business in Guédiawaye, Kaolak, M'bour, Pikine, Rufisque, Saint-Louis, Thiès, Touba and Ziguinchor
  5. Senegalese economy
  6. International Trade of Senegal
    1. Customs Clearance of imported goods in Senegal
  7. Port of Dakar
  8. Business and Investment Opportunities in Senegal:
    1. Agriculture and agribusiness
    2. Aquaculture
    3. Teleservices and information technology
    4. Livestock
    5. Infrastructures
  9. Case Study: Senegalese companies
    2. SONATEL
    3. SUNEOR Group
  10. APIX - Investment Promotion and Major Projects (Invest in Senegal)
  11. Access to the Senegalese market
  12. Business Plan for Senegal

The objectives of the Online Subject “Foreign Trade and Business in the Republic of Senegal” are the following:

  1. To analyse the Senegalese economy and foreign trade
  2. To know the business opportunities in the Republic of Senegal
  3. To explore the Senegalese trade relations with the student's country
  4. To know the Senegalese Free Trade Agreements
  5. To examine the profile of Senegalese companies
  6. To understand the role of Senegal as a gateway to West Africa
  7. To develop a business plan for the Senegalese market

The eLearning Subject “Doing Business in Senegal” is part of the following Online Higher Education Programs taught by EENI Business School & HA University:
  1. Doctorates: Islamic Countries, Africa, Global Trade
  2. Diploma: Business in West Africa
  3. Masters: Africa, Muslim Countries, International Business, Foreign Trade

E-learning Doctorates and Masters in International Business

The course materials are available in Master in International Business in English or Study, Master in International Business in French Sénégal Masters Foreign Trade in Portuguese Senegal Study Master Doctorate Business in Spanish Senegal

  1. Credits of the Online Subject “Foreign Trade and Business in Senegal”: 2 ECTS Credits
  2. Duration: two weeks

Aliou Niang, Senegal (Professor, EENI & HA University) PhD Aliou Niang - EENI Business School & HA University Professor

Area of Knowledge: Africa

Example of the Online Subject (Doing Business in Senegal):
Master Course: Business in Senegal

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Description of the Subject (Doing Business in Senegal).

  1. Senegalese Area: 196,712 square kilometres
  2. Senegalese Population: 13.5 million people (48 people per square kilometres)
  3. 25% of the population is concentrated in the Dakar region
  4. 55% of the Senegalese are under 20 years
  5. Official name: Republique du Senegal
  6. Senegalese Capital: Dakar (2.45 million people)
  7. The largest Senegalese cities are Dakar, Guédiawaye, Kaolak, M'bour, Pikine, Rufisque, Saint-Louis, Thiès, Touba and Ziguinchor
  8. The Senegalese official language is French
  9. Other languages are Wolof, Diola, and Mandingo
  10. Senegalese Independence: 1960 (France)
  11. Legal System: based on French civil law
  12. Senegal shares borders with Mauritania, Mali, Guinea, Guinea-Bissau, and the Gambia
  13. Ahmadou Hampaté Bá studied in Senegal

More information about Senegal (African Portal - EENI Business School & HA University).

Africa: Foreign Trade and Business (Master)

Main religions in Senegal:

  1. Islam (95% of Senegalese population)
  2. African Traditional Religions

Senegal belongs to West African Economic Area (African Civilisation).

Course Master: Organisation for the Development of the Senegal River

Senegalese Economy:

Senegal is one of the less corrupt African Countries. Improved business climate.
Gateway to the West African region.

  1. The Republic of Senegal (Africa) initiated in the last years a deep privatisation programme of public companies (telecommunications, energy, tourism, or transport)
  2. Senegal has invested more than any other West African nation in the telecommunication's sector; Senegal is positioned as the regional leader
  3. The economy of Senegal remains dominated by tertiary sector (60% of Senegalese gross domestic product)
  4. The primary and secondary sector contributes 20% each to Senegalese GDP.
  5. Senegal is the first nation to have been rated B +/Stable/B in West Africa (Standard and Poor's)
  6. The Central Bank of West African States is located in Dakar
  7. Senegalese GDP growth: 4.8%
  8. Inflation: 1.3%

APIX. The Senegalese Agency for Export Promotion is an integrated platform of export services for companies and associations.

Port of Dakar (Senegal, Logistics, Master)

Trans-African Roads:

  1. Dakar-Lagos Corridor
  2. Cairo-Dakar Corridor
  3. Trans-Sahelian Highway

Senegal has preferential markets access to:

  1. Economic Community of West African States (ECOWAS)
  2. West African Economic and Monetary Union (WAEMU)
  3. US-WAEMU Trade Agreement
  4. Community of Sahel-Saharan States (CEN-SAD)
  5. European Union:
    1. Africa-European Union Strategic Partnership (Cotonou)
    2. Generalised System of Preferences
  6. United States (AGOA)
  7. Free Trade Agreement (FTA) with India

Leopold Sédar Senghor Senegal

West African Economic Monetary Union (Master)

Senegal is a member of:

  1. New Partnership for Africa's Development (NEPAD)
  2. Afro-Arab Cooperation
  3. Arab Bank for Economic Development in Africa (BADEA)
  4. Economic Commission for Africa (ECA)
  5. Organisation for the Harmonisation of Business Law in Africa (OHADA)
  6. African Development Bank
  7. Africa (Senegal)-Asia Strategic Partnership (NAASP)
  8. Organisation for the Development of the Senegal River
  9. African Union (AU)
  10. Convention on Preventing and Combating Corruption
  11. Islamic Development Bank
  12. Organisation of Islamic Cooperation (OIC)
  13. International Organisation of Francophonie
  14. Community of Portuguese Language countries (observer country)
  15. World Bank (WB)
  16. International Monetary Fund (IMF)
  17. United Nations (UN)
  18. World Trade Organisation (WTO)

Samples - Business in Senegal

Dakar-Lagos Trans-African Corridor (Course)

Trans-Sahelian Highway, Dakar-N’Djamena Corridor

Course: ECOWAS Economic Community of West African States

Sheikh Anta Diop (Negritude)

Cairo-Dakar Corridor (Trans-African Highway)

Common Market (West African Economic and Monetary Union)

Pathé Diagne (Senegal, Master)

Case Study:

SODEFITEX (Development Society of Textile fibres) was created March 15, 1974 as a public company. On November 13, 2003; it has been privatised, has augmented its capital from 750 million to 3 billion CFA francs, and became the SOCIETY and DEVELOPMENT OF TEXTILE fibreS.

Sonatel Group provides exhaustive telecommunications solutions in the fields of fixed, mobile, Internet, television and data services to individuals and companies. Leader in Senegal and Mali since 2002, Sonatel is a global and sub-regional reference. Within West African Economic and Monetary Union, Sonatel has been a hub of Senegal (platform) subregional and a major player in the development of telecommunications in Africa and the world. Sonatel is a business structure for the Senegalese economic development.

Group SUNEOR is the first food company in Senegal. The company's activities are based on two operating divisions:
1. The manufacturing and marketing of food products
2. Groundnut sector in Senegal.

SONACOS (Senegal) is a company whose activity is decisive for the internal and external balance of Senegal. Prime factor in social stability by revenue it generates within the country as part of a tour organised, the peanut is both a cash crop and food crop. For export revenues it brings, peanuts offer a significant contribution to the trade balance even though its importance has declined. The SONACOS is undergoing privatisation. The tender was launched by the Ministry of Finance and the Government is seeking a strategic investor who has International references serious, proven technical expertise and the financial means to support this revival, take over and finally to realise its sector fullest potential.

United States-West African Economic and Monetary Union Agreement (Course Master)

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