Course summary Russian Companies:
Global strategies of companies of the Russian Federation. NLMK, MMK Group, Severstal, Mechel, Norilsk Nickel, Raspadskay
Gazprom is one of the world’s largest energy companies. Its major
business lines are geological exploration, production, transportation, storage,
processing and marketing of hydrocarbons as well as generation and marketing of
heat and electric power. Gazprom supplies around a quarter of the total amount
of gas consumed in Continental Europe and about a half of the amount imported
there. Among the major buyers of Russian gas are Germany,
Turkey, Italy and France.
Rosneft is the leader of Russia’s petroleum industry, and ranks among the
world’s top publicly traded oil and gas companies. Rosneft is widely engaged in
exploration and production across all key hydrocarbon regions of Russia: Western
Siberia, Southern and Central Russia, Timan-Pechora, Eastern Siberia and the Far
East. In addition, the Company participates in several exploration projects in
Kazakhstan and Algeria. Rosneft had
retail business in 39 regions of Russia in 2009, from Murmansk in the north to
the North Caucasus in the south, and from Bryansk in the west to Sakhalin Island
in the east.
TNK-BP is a leading Russian oil company and is among the top ten
privately-owned oil companies in the world in terms of crude oil production.
TNK-BP is a vertically integrated oil company with a diversified upstream and
downstream portfolio in Russia and Ukraine. The Russian Government Relations
Division formulates the strategy of interaction with government bodies, manages
risks and represents the company before government authorities. The Division
employs 36 persons.
Krasnodar based, Magnit operates more than 2,400 supermarkets and
hypermarkets in 760 towns and cities across Russia, after a rapid expansion in
the period from 2004-2008. The company has more than 58,000 employees and
generally focuses on the discount end of the retail sector. With the help of its
regional distribution centers OJSC “Magnit” set up effective logistics system.
There are now 11 owned distribution centers which process about 79% of the
Company’s turnover.
Example of the course Russian Companies:
LUKOIL is a major international vertically-integrated oil & gas
company, accounting for 2.2% of global output of crude oil. LUKOIL currently
produces a wide range of high-quality petroleum and gas products and
petrochemicals, selling them via wholesale and retail in over 30 countries. The
Company’s retail network extends to 26 countries, including Russia, the
near-abroad countries and European countries (Azerbaijan, Belarus, Georgia,
Moldova, Ukraine, Bulgaria, Hungary, Finland, Estonia, Latvia, Lithuania,
Poland, Serbia, Montenegro, Romania,
Macedonia, Cyprus, Turkey, Belgium, Luxembourg, Czech Republic, Slovakia,
Croatia, and Bosnia and
Herzegovina) as well as the USA.
Surgutneftegas is a major Russian oil producer focused on production,
exploration oil field development, refining and marketing. Surgutneftegas’
crucial competitive advantage lies in advanced petroleum production technology
successfully applied by its own service subdivisions. Oil is supplied to Russian
refineries and exported to CIS
and Western Europe.
Novolipetsk Steel, or NLMK, is one of Russia’s largest steelmakers, with
operation across mining steelmaking and processing, as well as logistics
operations and the management of the Black sea port of Tuapse. During the last
decade, global steel production moved from the developed world to emerging
markets and closer to new consumers.
X5 Retail Group N.V. is the largest retail company in Russia in terms
of sales. The company uses a multi-format strategy to develop three formats
simultaneously: soft discounters, supermarkets and hypermarkets. Their key
strategic objective is to become the main consolidator of the Russian food
retail market and the absolute leader of Russian retail, able to compete with
leading international chains as an equal.
Magnitogorsk Iron and Steel Works OJSC (MMK Group, MMK) ranks among
the world's largest steel producers and is the leader in the Russian steel
sector. In 2010 exports accounted for 31.2% (compared to 44.1% in 2009) of total
shipments. MMK's traditional key markets are the
Middle East, Asia and Europe.
EVRAZ Group S.A. is a large vertically-integrated steel, mining and
vanadium business with operations in the Russian Federation, Ukraine, Europe,
USA, Canada and South Africa and
employs approximately 110,000 people. In North America the Company is
represented by its subsidiary EVRAZ Inc. NA which has steel making and rolling
production facilities in the USA and Canada. In 2010, the Company’s share of the
Russian market in beams, channels and rebars totalled 86%, 56% and 22%
respectively.
Severstal is one of the world’s leading vertically integrated steel and
mining companies with key assets in Russia, the US and Europe.
Mechel is one of the leading Russian companies. Its business includes
four segments: mining, steel, ferroalloy and power. Mechel unites producers of
coal, iron ore concentrate, nickel, steel, ferrochrome, ferrosilicon, rolled
products, hardware, heat and electric power. Mechel owns three trade ports and a
transport operator. Mechel’s products are sold in Russia as well as on
international markets. Mechel employs more than 80 thousand people.
Norilsk Nickel is the world’s largest producer of nickel and palladium
and one of the leading producers of platinum and copper. Norilsk Nickel’s
production facilities are located on three continents and in five countries:
Russia, Australia, Botswana,
Finland, and South Africa.
Wimm-Bill-Dann is the market leader in dairy products and children’s food
in Russia and one of the leading players in the market for non-alcoholic drinks
in Russia and the CIS. Wimm-Bill-Dann has more than 35 production facilities in
Russia, Ukraine and Central Asia. More than 18,000 people work at WBD’s
production facilities and trading affiliates. The core market for their products
encompass a population of around 280 million people. These markets, including
Russia, Ukraine, Belarus, and the countries of
Central Asia, are extremely
diverse, with dietary habits shaped by many different national traditions,
environments, and differences in spending patterns. At the same time, these
markets have some important things in common.
Sedmoi Kontinent. JSC «The Seventh Continent» was founded in 1994 and is
an international retail chain and one of the leaders in the Russian retail
market. The stores of the chain offer their customers a wide range of goods and
services of high quality, with a flexible price policy, always meeting the
demands of the market and being high-tech retail sites.
Lebedyansky JSC is the largest natural juice producer in Eastern
Europe and one of Russian baby-food market leaders.
Polyus Gold is an international company, the leading gold producer in
Russia and Kazakhstan and the only Russian company among the world’s largest
gold producers.
Polymetal is a leading precious metals mining company. The Company is the
top five global primary silver producers, the largest silver and fifth gold
producer in Russia.
Ekaterinburg based Kalina is a leading Russian perfume, cosmetics, and
personal care products maker, with operations in Germany and the Netherlands. It
is the market leader in the skin care and oral care sectors of the Russian
market.
Founded in 1973, Raspadskaya is now one of the leading coal producers in
Russia. Raspadskaya is a compact integrated coal mining and enrichment complex
located in the Kemerovo region of the Russian Federation.
The Russian Federation - Russian economy
- Ports in Russia - Foreign direct investment in Russia
- Russian payment system
EENI Site in Russian Language Мастер в
Международном Бизнесе Импорт и Экспорт
EENI International Business
Course learning materials: 
