Course: Business in North America

EENI- School of International Business

E-Learning Course “Doing Business in North America (the United States, Canada, and Mexico)” (30 ECTS, English)

Business North America

Six subjects compose the Course “Doing Business in North America”:

  1. The North American Economic Area
  2. The North American Free Trade Agreement (NAFTA)
  3. Doing Business in the United States
  4. Doing Business in Canada
  5. Doing Business in Mexico
  6. Free Trade Agreements related to the North American Markets

The main objective of the course “International Trade and Business in North America” is to provide an overview of the economy of North America and business opportunities in order:

  1. To learn to do business in the United States, Canada, and Mexico
  2. To know the business opportunities in the North American Markets
  3. To understand how to negotiate in these countries
  4. To analyse the foreign trade and foreign direct investment flows in North America
  5. To understand the importance of the NAFTA (North American Free Trade Agreement) and others trade agreements related to North America
  6. To know prominent North American businessmen and companies
  7. To develop a business plan for the North American Markets

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Course learning materials in English (or  Spanish America del Norte Portuguese French Amérique du Nord). The student has free access to the materials in these languages.

Download the syllabus of the course (PDF)

  1. Business in North America
  2. Business in the United States
  3. Business in Mexico
  4. Business in Canada

Subjects of the Course: Doing Business in North America

1- The North American Economic Area (1 ECTS) of the Western Christian Civilisation (PDF)

  1. Introduction to the main religions in North America: Christianity (Catholicism and Protestantism)
  2. Introduction to Spanish

2- The North American Free Trade Agreement (NAFTA) (0.7 ECTS)

3- Doing Business in the United States (15 ECTS)

Doing Business in the United States

  1. The United States Economy (2 ECTS)
  2. The US Businessman (0.5 ECTS): Warren Buffett, Philip Anschutz, Howard Ahmanson, S. Truett Cathy, Thomas Monaghan, Steve Strang, Bill Gates, and Ray L. Hunt. The Giving Pledge
  3. Doing Business in California (2 ECTS)
  4. Doing Business in Florida (2 ECTS)
  5. Doing Business in New York (2 ECTS)
  6. US Free Trade Agreements (2 ECTS)

4- Doing Business in Canada (2 ECTS)

Doing Business in Canada

5- Doing Business in Mexico

Doing Business in Mexico

  1. Key sectors of the Mexican Economy (0.8 ECTS)
  2. Carlos Slim
  3. Competitive Advantage of Mexico (0.1 ECTS)
  4. Foreign Direct Investment (FDI) in Mexico (0.5 ECTS)
  5. Doing Business in Jalisco (1 ECTS)
  6. Doing Business in Nuevo Leon (1 ECTS)
  7. Doing Business in Chihuahua (1 ECTS)
  8. Introduction to Spanish

6- Free Trade Agreements related to the North American Markets

  1. The Trans-Pacific Agreement (TPP)
  2. The Asia-Pacific Economic Cooperation (APEC) (2 ECTS)

6.1- The United States' Free Trade Agreements (FTA).

  1. Africa: The African Growth and Opportunity Act (AGOA) (1 ECTS), the agreements with COMESA, the East African Community (EAC), and the West African Economic and Monetary Union (WAEMU)
  2. Asia: Australia, Singapore, the ASEAN, and South Korea
  3. Europe: The European Union (Future Transatlantic Trade and Investment Partnership)
  4. America: Central America-Dominican Republic (CAFTA-DR), Chile, Colombia, Peru, Panama, and the Caribbean Basin Initiative (CBI)
  5. The Arab Countries: Morocco, Bahrain, Jordan, and Oman

6.2- Canada's Free Trade Agreements (FTA):

  1. America: Panama, Chile, Honduras, Costa Rica, Colombia, Peru, and the Caribbean (CARIBCAN)
  2. The Arab Countries: Jordan
  3. Asia: Agreements with India and the Association of Southeast Asian Nations (ASEAN)
  4. Europe: FTA with the European Free Trade Association (EFTA) and the CETA Trade Agreement with the European Union

6.3- Mexico's Free Trade Agreements (FTA).

  1. America: The Northern Triangle (El Salvador, Guatemala, and Honduras), the Pacific Alliance (0.1 ECTS), the Latin American Integration Association (ALADI) (1 ECTS), the Association of the Caribbean States (ACS) (1 ECTS), the Mesoamerica Project (0.1 ECTS), Nicaragua, Colombia, Uruguay, Chile, the MERCOSUR, the Andean Community, Costa Rica, Bolivia, and Peru
  2. Asia: agreement with Japan
  3. Europe: agreements with the European Union and the European Free Trade Association (EFTA)

6- Other regional economic institutions (Summary)

  1. Economic Commission for Latin America (ECLA)
  2. Inter-American Development Bank (IDB)
  3. Organisation of American States (OAS)
  4. The Pacific Economic Cooperation Council (PEEC)

7- Business Plan for North America (export, import, implementation)

U-EENI University
U-EENI University Project

  1. Credits of the course “Doing Business in North America”: 30 ECTS Credits
  2. Total Tuition Fees: 1179 Euros
  3. Consult the scholarships for the North American Students
  4. Duration: 6 months

The course “Doing Business in North America” is studied...

  1. Doctorate in Business in America
  2. Masters (e-learning): International Business, America, and Pacific

The students who have taken this course (Doing Business in North America) can validate and register for a Master or Doctorate at EENI.

The course “International Trade and Business in North America” contains exercises (Business Plan) that are evaluated, which the student must work out and pass to obtain the diploma of the course “Doing Business in North America” issued by EENI (School of International Business).

Methodology: e-learning/Distance Learning.

Course intended for all those wanting to specialise in the North American Markets.

Area of Knowledge: America - Doing Business

The course includes the Market Access Tool
North America Market

Samples - Course Business in North America

Carlos Slim Mexican Businessman

North American Free Trade Agreement (NAFTA)

Philip Anschutz Presbyterian Businessman

Business in California

Master in International Business for the American Students:
EENI American Students



U-EENI University