Course: Business in North America

EENI- School of International Business

E-Learning Course “Doing Business in North America (the United States, Canada, and Mexico)”

The main objective of the course “International Trade and Business in North America” (30 ECTS, e-learning) is to provide an overview of the region´s economy and business opportunities in order:

  1. To learn to do business in the United States, Canada, and Mexico.
  2. To know the business opportunities in the North America
  3. To understand how to negotiate in these countries
  4. To analyse foreign trade and foreign direct investment flows
  5. To understand the importance of NAFTA (North American Free Trade Agreement) and others agreements in the region.
  6. To know the entrepreneurs and major companies in the region
  7. To develop a business plan for the North American Markets

Modules of the Course Doing Business in North America:

Business North America

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Course learning materials in English (or  Spanish America del Norte Portuguese French Amérique du Nord). The student has free access to the materials in these languages.

Download the syllabus of the course: “Doing Business in North America”

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  1. Credits of the course “Doing Business in North America”: 30 ECTS Credits
  2. Total Tuition Fees: 1179 Euros.
  3. Consult scholarships for North American students
  4. Duration: 6 months

The course “Business in North America” is studied...

  1. Doctorate in Business in America
  2. Masters (e-learning): International Business, America, and Pacific

Students who have taken this course (Doing Business in North America) can validate and register for this Master or Doctorate at EENI.

The course “International Trade and Business in North America” contains exercises (Business Plan) that are evaluated, which the student must work out and pass to obtain their respective Diploma in “Doing Business in North America” issued by EENI (School of International Business).

Methodology: e-learning/Distance Learning.

Course intended for all those wanting to specialise in the North American markets.

Area of Knowledge: America - Doing Business

Course: Doing Business in North America - Syllabus:

1- The North American Free Trade Agreement (NAFTA) (0.7 ECTS)

  1. North American Economic Area (1 ECTS) of the Western Christian Civilisation
  2. Trans-Pacific Agreement (TPP)
  3. Asia-Pacific Economic Cooperation (APEC) (2 ECTS)

Doing Business in the United States

2- Doing Business in the United States (15 ECTS)

  1. The United States Economy (2 ECTS)
  2. The US Businessman (0.5 ECTS): Warren Buffett, Philip Anschutz, Howard Ahmanson, S. Truett Cathy, Thomas Monaghan, Steve Strang, Bill Gates, and Ray L. Hunt. The Giving Pledge
  3. Doing Business in California (2 ECTS)
  4. Doing Business in Florida (2 ECTS)
  5. Doing Business in New York (2 ECTS)
  6. Free Trade Agreements (2 ECTS)

Doing Business in Canada

3- Doing Business in Canada (2 ECTS)

Doing Business in Mexico

4- Doing Business in Mexico

  1. Key sectors of the Mexican Economy (0.8 ECTS)
  2. Carlos Slim
  3. Competitive Advantage of Mexico (0.1 ECTS)
  4. Foreign Direct Investment (FDI) in Mexico (0.5 ECTS)
  5. Doing Business in Jalisco (1 ECTS)
  6. Doing Business in Nuevo Leon (1 ECTS)
  7. Doing Business in Chihuahua (1 ECTS)
  8. Introduction to Spanish

5- Free Trade Agreements related to the markets analysed on the course “International Trade and Business in North America.”

5.1- The United States' Free Trade Agreements (FTA).

  1. Africa: the African Growth and Opportunity Act (AGOA) (1 ECTS), the agreements with COMESA, the East African Community (EAC), and the West African Economic and Monetary Union (WAEMU)
  2. Asia: Australia, Singapore, the ASEAN, and South Korea
  3. Europe: the European Union (Future FTA)
  4. America: Central America-Dominican Republic (CAFTA-DR), Chile, Colombia, Peru, Panama, and the Caribbean Basin Initiative (CBI)
  5. Arab Countries: Morocco, Bahrain, Jordan, and Oman

5.2- Canada's Free Trade Agreements (FTA):

  1. America: Panama, Chile, Honduras, Costa Rica, Colombia, Peru, and the Caribbean (CARIBCAN)
  2. Arab Countries: Jordan
  3. Asia: Agreements with India and the Association of Southeast Asian Nations (ASEAN)
  4. Europe: FTA with the European Free Trade Association (EFTA)

5.3- Mexico's Free Trade Agreements (FTA).

  1. America: the Northern Triangle (El Salvador, Guatemala, and Honduras), the Pacific Alliance (0.1 ECTS), the Latin American Integration Association (ALADI) (1 ECTS), the Association of Caribbean States (ACS) (1 ECTS), the Mesoamerica Project (0.1 ECTS), Nicaragua, Colombia, Uruguay, Chile, the MERCOSUR, the Andean Community, Costa Rica, Bolivia, and Peru
  2. Asia: agreement with Japan
  3. Europe: Agreements with the European Union and the European Free Trade Association (EFTA)

6- Other regional institutions (Summary)

  1. Economic Commission for Latin America (ECLA)
  2. Inter-American Development Bank (IDB)
  3. Organisation of American States (OAS)
  4. Pacific Economic Cooperation Council (PEEC)

7- Introduction to main religions in North America: Christianity: Catholicism and Protestantism

8- Business Plan for North America (export, import, implementation)

Market Access Tool
North America Market

❮ Samples - Course Business in North America ❯

Carlos Slim Mexican Businessman

North American Free Trade Agreement (NAFTA)

Philip Anschutz Presbyterian Businessman

Business in California

Master in International Business for American Students:
EENI American Students



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