Internationalisation - Master / Doctorate in International Business (Online)

EENI Business School & HA University

Module: “Internationalisation” - Professional Master of Science / Doctorate in International Business (e-learning)

The module “Internationalisation” is part of the following Online Higher Education Programs taught by EENI Business School & HA Independent University:

  1. Professional Master of Science (MSc) in International Business (eLearning)
  2. Professional Doctorate in Foreign Trade and International Marketing

Anyone who wishes to do international business should be primarily a strategist, capable of designing global strategies tailored to each target market. In this module, we analyse the main concepts of internationalisation strategies for exporting companies as well as several success stories of different companies.

Master of Science internationalisation

Anyone involved in global business (export, subsidiaries, or displaced workers) negotiates with people from different cultures and languages. With culture knowledge of other countries, it is possible to avoid intercultural conflicts. The study of Intercultural Management will allow us to know to manage this important aspect of international business.

The final step in an Internationalisation Strategy is usually the implantation abroad (subsidiaries sales, production sites, or joint ventures).

Foreign direct investment (FDI) reflects the objective of obtaining a lasting interest by a resident entity in one economy (direct investor) in an entity resident in another country different from the investor (direct investment enterprise).

The organization and functions of the Export Department and the role of the Conference on Trade and Development and Investment (UNCTAD) will also be considered.

Finally the principles of a Global Ethics for international business (PDF) will also be analysed.

  1. Harmony of Religions
  2. Ahimsa (Non-Violence)

Harmony of Religions (Doctorate) Ahimsa Business (Non-Violence)

The company wishing to invest abroad will find in this module all the information necessary for a safe investment in another market.

Online Student Master in International Business

Samples of the module “Internationalisation”

Investing abroad FDI

Intercultural Management (Doctorate, Master)

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Paterson Ngatchou: EENI Academic Coordinator for Anglophone Countries
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Foreign Direct Investment (FDI)

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Globalisation, Foreign Trade, Internationalisation, Adaptation to student's country (Africa, Asia, Middle East, Europe), World's Economic Areas, Thesis, Career Opportunities

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