Master in business with West, Central Africa and Maghreb (e-learning) - Syllabus:
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African economy
Economy of Africa - Foreign trade
- Introduction to Africa (socioeconomic, population, religion, languages, ...)
- Introduction to African economy. Economic development report.
- Africa in the global economy. African foreign trade.
- Africa and the global financial crisis.
- Africa and the United Nations. Millennium Development Goals.
- Africa and the World Bank.
- Regional trade agreements in Africa.
African Development Bank
- Introduction to the African Development Bank (AFDB).
- African Development Fund (ADF). Nigeria trust fund (NTF).
- Regional integration in Africa.
- African peer review mechanism. African women in business initiative.
- The Investment climate facility (ICF).
- Transport in Africa. CEMAC trade corridor project.
- Africa and the global crisis. Africa food crisis response.
- Multilateral debt relief initiative (MDRI).
- Financial instruments. Lending and non-lending instruments.
- Doing business with the African Development Bank. Procurement.
- Projects and operations. Project cycle.
UNECA
- Introduction to the United Nations Economic Commission for Africa (ECA).
- ECA member states. African Development Forum (ADF).
- Trade, finance and economic development division.
- Economic report on Africa (ERA).
- Procurement Unit: Doing business with UNECA.
African Union
- Introduction to the African Union.
- Objectives and members.
- Regional economic communities: CEN-SAD, ECCAS, COMESA, ECOWAS, IGAD, SADC, UMA.
NEPAD
- Introduction to the NEPAD (New Partnership for Africa's Development).
- NEPAD Secretariat. Socio-economic development.
- The African Peer review mechanism (APRM).
- African Regional economic communities (RECs).
Cotonou Agreement European Union
- The Africa - European Union strategic partnership.
- EU infrastructure trust fund for Africa.
- The Cotonou Agreement. The ACP group.
- Euro-Mediterranean partnership.
- European neighbourhood policy.
- EU bilateral relations with Africa. Trade development and cooperation agreement (TDCA) with South Africa. The EU-Algeria association agreement.
- Agreements with Egypt, Morocco and Tunisia.
EU-GSP
- EU - Generalised System of Preferences (GSP).
- GSP+ scheme.
- The Everything But Arms arrangement (EBA).
AGOA
- Introduction to the African Growth and Opportunity Act (AGOA). AGOA IV.
- Country, product and apparel eligibility.
- United States - Africa trade. Leading U.S. export markets in Sub-Saharan Africa.
- Sub-Saharan African suppliers to the United States.
- U.S. Foreign Direct Investment in Africa. Successes cases.
- African global competitiveness initiative (AGCI). Africa trade hubs.
- Case study: Handcrafts export growth in Ghana. Senegalese exporters. African Growers in Atlanta.
- Summaries in Spanish and French.
China Economic relationships
- Introduction to the Forum on China-Africa Co-operation.
- China's African policy.
- FOCAC Summit Beijing and Sharm el-Sheikh.
- Sino-African foreign trade relations.
India Economic relationships
- Economic relationships between Africa and India.
- Africa - India framework for cooperation.
- Africa - India Forum Summit.
- Delhi declaration.
Africa - South America Summit (ASA)
- Africa - South America Summit (ASA).
- Union of South American Nations (UNASUR) and the African Union.
- Declaration of Abuja and New Sparta. Marrakech plan of action.
Africa’s regional integration
- Africa: regional economic communities REC.
- The report on assessing regional integration in Africa (ARIA).
- Trade and market integration.
- Trends in intra-African trade.
- Physical integration: transport, information and communications technologies (ICTs).
- Monetary integration in Africa.
Infrastructures and telecommunications
- Economic growth and infrastructures in Africa.
- The Africa infrastructure country diagnostic.
- Logistics and transport sector in Africa.
- Information and communication technologies.
West Africa
ECOWAS
- Introduction to the Economic Community of West African States (ECOWAS). Project VISION 2020.
- Socio-economic development of the ECOWAS region. Ecobiz.
- West African Monetary Institute (WAMI).
- ECOBANK.
- The West African Development Bank (WADB).
- ECOWAS Bank for Investment and Development (EBID - BIDC).
- Case study: ASKY Airline. The West African Power Pool (WAPP).
UEMOA
- Introduction to the West African economic and Monetary Union (UEMOA).
- Achievements of the UEMOA.
- The economies of UEMOA member states.
- The Central Bank of West African States (BCEAO).
- History of the CFA franc.
- West African Development Bank (BOAD).
- Financial crisis, trade and regional integration in West Africa.
- Economic and financial situation of the Union.
Business in Nigeria
- Introduction to Nigeria.
- Nigerian economy. Foreign trade: Exports and imports. CEN-SAD. ECOWAS.
- Main sectors: oil, gas, minerals, agriculture, information and telecommunications, tourism, manufacturing, mining, infrastructures.
- Doing business and invest in Nigeria. FDI.
- Import export formalities. Export processing (Free trade zones).
- Case study: Transnational corporation, Nigerian breweries, Churchgate Group, Starcomms.
Business in Senegal
- Introduction to Senegal. Dakar.
- Senegalese economy. ECOWAS, UEMOA, CEN-SAD.
- Foreign trade. Imports and Exports.
- Customs of Senegal. The Senegalese Agency for Export Promotion.
- Foreign direct investment FDI. Projects. Privatization.
- Main sectors: agribusiness, New Technologies, tourism, textile, Fisheries and Aquaculture, Mining.
- Case study: SODEFITEX. SONATEL. Group SUNEOR.
UEMOA countries
- Doing business in the UEMOA countries (Economy, Foreign trade, Exports, Imports, ...)
- Benin. Beninese economy.
- Burkina Faso. Burkina's economy.
- Ivory Coast. Ivorian economy.
- Guinea Bissau. Economy.
- Mali. Malian economy.
- Niger. Niger's economy.
- Togo. Togolese economy.
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Maghreb
Arab Maghreb Union
- The Maghreb. History. Population. Geography. Trans-Maghreb.
- The Maghreb economy. Foreign trade: exports and imports.
- Competitiveness in Arab Maghreb Union (AMU) countries (Algeria, Libya, Morocco, Mauritania and Tunisia).
- Introduction to the Arab Maghreb Union. Marrakech Treaty. Objectives and missions.
- AMU institutions. agreements with similar organizations.
Business in Morocco
- Introduction to Morocco. Casablanca.
- Moroccan economy. Foreign trade: exports and imports.
- Industry. Energy. Agriculture. Fishing. Tourism. Transport. Crafts. Mines. Domestic trade.
- Invest in Morocco. Foreign direct investment FDI.
- Case study : Group ONA. Group Akwa. Laprophan. Tanger Free Zone.
- Free trade agreements with EFTA and the United States. Agadir Agreement. EUROMED.
AMU. CENSAD.
US - Morocco FTA
- United States Morocco Free Trade Agreement (FTA).
- Main benefits of the FTA.
- Business opportunities of US exporters.
- Summary of the US-Morocco FTA.
Business in Algeria
- Introduction to Algeria: history, geography, demographics, ...
- Algerian economy.
- Foreign trade. Imports and exports.
- Foreign direct investment FDI in Algeria.
- Case study: SONATRAC. Groupe Saidal. SNVI.
- Free Trade Agreements (FTAs) and International Relations of Algeria.
Algeria: International Relations
- Arab Maghreb Union.
- League of Arab States, OIC, ENP, IDB, ADB, ASPA, AMED, UNECA, AU, NEPAD.
- Association agreement with the European Union. ENP. EUROMED.
Business in Tunisia
- Introduction to Tunisia.
- Tunisian economy. Foreign trade: exports and imports. Foreign direct investment (FDI).
- Tunisian industrial sector. Agribusiness, electricity, textile, leather, ...
- Multilateral agreements of Tunisia. The association agreement EU-Tunisia. The Arab Free trade area.
Free trade agreement with EFTA. AMU. CEN-SAD.
- Tunisian companies: BENETTON Tunisia, UNILEVER. Danone and STIAL. Tunisia Telecom. Best Brands. Confection Ideale du Sud CIS.
Arab Mediterranean Free trade agreement
- Introduction to the Arab Mediterranean Free trade agreement (Agadir Agreement).
- Members: Egypt, Morocco, Tunisia and Jordan.
- The Agadir Technical Unit. The Barcelona process.
- The Agadir Agreement and the Pan-Euro-Mediterranean system of cumulation of origin.
- Regional trade in Agadir countries. Trade with the European Union.
- Case study: Doing business in Jordan.
- Case study: automotive sector in the Arab-Mediterranean free trade agreement. Central Africa
CEN-SAD
- Introduction to the Community of Sahel-Saharan States CEN-SAD.
- Sahel-Saharan Investment and Trade Bank.
- Regional food security program (RFSP/CEN-SAD).
- Great Green wall program. Fight against desertification.
ECCAS
- Introduction to the Economic Community of Central African States ECCAS.
- Structure of ECCAS. Mission. Areas of intervention of ECCAS.
Business in Gabon
- Introduction to Gabon.
- Gabonese economy. Foreign trade: exports and imports. ECCAS.
- Foreign direct investment (FDI) in Gabon.
- Business opportunities: telecommunications, Public works, Natural resources, Timber industry, Tourism ...
- Case study: Zain Gabon. Sigall, Import Prix. Compagnie du Komo.
Business in Cameroon
- Introduction to Cameroon. Yaounde (Ongole). Douala.
- The Cameroonian economy. Foreign trade: exports and imports. ECCAS.
- Doing business in Cameroon. Invest in Cameroon.
- Case study. Cameroon Breweries. Cameroon Telecommunications (CAMTEL). Fadil Group.
ECCAS countries
- Doing business in ECCAS countries (Economic Affairs, International trade, Exports, Imports, ...)
- Angola. Angolan economy.
- Burundi. Burundian economy.
- Central Africa. Central African economy.
- Republic of Congo. Congolese economy.
- Democratic Republic of Congo. Economy of DR Congo.
- Equatorial Guinea. Economy of Equatorial Guinea.
- Sao Tome and Principe.
- Chad. Chadian economy.
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Request Information Master in business with West, Central Africa and Maghreb.
Duration: 11 months
The Master in international business specialization in francophone African markets (e-learning, 11 months) is
designed to offer a global and practical vision on the West - Central Africa and Maghreb countries (Senegal, Morocco, Gabon, Cameroon, ...): how to do business, Foreign direct investment (FDI), importing, exporting, Regional integration and institutions (ECOWAS, UEMOA, UMA) ...
Modules:
- African economy
- West Africa
- Central Africa
- Maghreb
- International business
Course learning materials:
and
Master
Afrique Maghreb
Communication with tutors (student's questions, exercises ...) in: 
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Optional learning unit.
The student should to select one of the following blocks:
Foreign Trade or Internationalization
| Foreign Trade |
Internationalization | |
Incoterms
- What are Incoterms 2010?.
- Analysis. Comparative tables.
- New Incoterms: DAT and DAP. Replaced Incoterms: DAF, DES, DEQ and DDU.
- Incoterms for sea and inland waterway transport: FAS - FOB - CFR - CIF.
- Incoterms for any mode of transport: EXW - FCA - CPT - CIP - DAT - DAP - DDP.
- How are they used?.
Methods of payment. Letters of credit
- International Methods of payment. Countries and payment terms.
- Bills of exchange. Bank draft. Bank transfer. Clean collection.
- Documentary collections.
- Letters of credit (L/C). Types and modalities, terminology, opening, availability, contents, documents ...
- UCP 600. Electronic L/C.
- Import Letters of credit.
Customs Procedures
- Customs Procedures. Functions of customs.
- Customs clearance. Examination of Goods. Customs Treatment or Use of Goods. Summary declaration.
- Release for Free Circulation. Dispatch for Consumption. Import Procedures. VAT Payable on Imported Goods.
- Single Administrative Document (SAD).
- Origin of goods (EU customs legislation).
- Customs valuation in the European Union.
- Classification of goods. TARIC (Integrated Tariff of the Community).
- Customs agents.
- Case study: Market Access Database.
World Customs Organization (WCO)
- Introduction to the World Customs Organization (WCO).
- Harmonized System (HS).
- Customs Valuation.
- Rules of Origin. WTO Agreement on Rules of Origin.
- Customs Enforcement and Compliance. WCO SAFE Package.
- Customs Procedures and Facilitation.
- Conventions: Revised Kyoto Convention, ATA System and Customs Convention on Containers.
- Case study: Market Access Map.
Customs and the World Trade Organization (WTO)
- The World Trade Organization (WTO). Multilateral trading system.
- WTO agreements. Tariffs. Agriculture. Standards and safety. Textiles.
- Anti-dumping, subsidies, safeguards.
- Non-tariff barriers.
- Agreement on Import Licensing Procedures.
- Agreement on customs valuation. Rules for the valuation of goods at customs. Methods: Transaction value, identical or similar goods, Deductive or computed method and Fall-back.
- Preshipment Inspection Agreement.
- Rules of Origin Agreement
- Customs and Regional trade agreements.
- Customs procedures and the Doha agenda.
| Intercultural management
- The culture and the global society. Religion and international business.
- High and low context culture (Edward Hall).
- Cultural dimension (Hofstede): Power distance, Individual, Long-Term orientation, ...
- The seven dimensions of culture (Trompenaars).
- Cross-cultural communication and the international marketing plan.
- Intercultural management and international business.
- Cultural patterns and markets. Countries classification. Key strategies to dealing with new cultures.
- Case study: Ceramic tiles perception in different markets. Hofstede's dimensions and World's Religions.
- How to negotiate successfully in ...
Foreign direct investment (FDI)
Introduction to the FDI
- Introduction to the foreign direct investment (FDI).
- FDI outlook.
- World Trade Organization and FDI. Agreement on Trade-Related Investment Measures (TRIMs).
- OECD and the foreign direct investment.
- European Union policy on FDI.
- The Multilateral Investment Guarantee Agency's (MIGA).
- Appendices: Index of economic freedom (Heritage). FDI atlas. FDI and developing countries.
UNCTAD and FDI
- United Nations Conference on Trade and Development (UNCTAD) and Foreign direct investment.
- FDI index. Inward and outward index. Methodology.
- World investment report.
- Global Investment Prospects Assessment (GIPA).
- Investment compass tool.
Investments Abroad
- Establishing companies abroad: sales delegations, affiliated companies, branches, joint ventures.
- Optimizing expropriation risks.
- Corporate governance.
- Developing countries.
- Case: Reconstruction of industry in ex-Soviet Republics.
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Tutors of the Master in West Africa Business:
        
Educational level: Continuing education / Executive education programs.
Example of the Master in business with West, Central Africa and Maghreb:



CASE METHOD. Master is based on the application of the
case study
method.
Master MIB specialization in francophone African markets: Senegal, Morocco, Gabon, Cameroon, Nigeria. ECOWAS, UEMOA, UMA. Foreign trade, FDI, ...
Markets analyzed in the Master in business with West, Central
Africa and Maghreb:

Other masters:
Master Executive in Business with Africa - Master East and Southern Africa - Master
in foreign trade - Master business in Asia - Master MIB Executive
Master, Business, West, Central, Africa, Maghreb, African economy, MIB, specialization, francophone, African markets, Senegal, Morocco, Gabon, Cameroon, Nigeria. ECOWAS, UEMOA, UMA. Foreign trade, FDI
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