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| The Master in International Business Specialization in francophone African markets (e-learning,
English and French, 11 months) is
designed to offer a global and practical vision on the West - Central Africa and Maghreb countries (Senegal, Morocco, Gabon, Cameroun, Nigeria ...): how to do business,
Foreign Direct Investment (FDI), importing, exporting, regional integration and institutions (ECOWAS, UEMOA, UMA) ...
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Modules:
- African Economy
- West Africa
- Central Africa
- Maghreb
- International Business
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African Economy
African Economy and Foreign Trade
- Introduction to Africa (socioeconomic, population, religion, languages, ...)
- Introduction to African Economy. Economic Development Report.
- Africa in the global economy. African Foreign Trade.
- Africa and the global financial crisis.
- Africa and the United Nations. Millennium Development Goals.
- Africa and the World Bank.
- Regional Trade Agreements in Africa.
The African Development Bank
- Introduction to the African Development Bank (AFDB).
- African Development Fund (ADF). Nigeria Trust Fund (NTF).
- Regional integration in Africa. Regional economic communities (RECs).
- African Peer Review Mechanism. African Women in Business Initiative.
- The Investment Climate Facility (ICF). Business Action for Africa. Strategic Partnership with Africa. Trade Finance Initiative. Poverty reduction.
- Transport in Africa. CEMAC Trade Corridor Project. East African Submarine System (EASSy).
- Africa and the global crisis. Africa Food Crisis Response (AFCR).
- Middle Income Countries in Africa. Multilateral Debt Relief Initiative (MDRI).
- Financial instruments. Lending and Non-Lending instruments.
- Doing business with the African Development Bank. Procurement.
- Projects & Operations. Project cycle.
United Nations Economic Commission for Africa UNECA
- Introduction to The United Nations Economic Commission for Africa (ECA).
- ECA Member States. African Development Forum (ADF).
- Trade, Finance & Economic Development Division.
- Economic Report on Africa (ERA).
- Procurement Unit: Doing Business with UNECA.
African Union AU
- Introduction to the African Union.
- Objectives and members.
- Regional Economic Communities: CEN-SAD, ECCAS, COMESA, ECOWAS, IGAD, SADC, UMA.
New Partnership for Africa’s Development NEPAD
- Introduction to the NEPAD (New Partnership for Africa's Development).
- NEPAD Secretariat. Socio-economic Development.
- The African Peer Review Mechanism (APRM).
- African Regional Economic Communities (RECs).
Cotonou Agreement Africa European Union
- The Africa-EU strategic partnership.
- EU Infrastructure Trust Fund for Africa.
- The Cotonou Agreement. The ACP Group.
- Euro-Mediterranean partnership.
- European neighbourhood policy.
- EU Bilateral relations with Africa. Trade Development and Cooperation Agreement (TDCA) with South Africa. The EU-Algeria Association Agreement.
- Agreements with Egypt, Morocco and Tunisia.
AGOA - African Growth and Opportunity Act. U.S. Africa Trade
- Introduction to The African Growth and Opportunity Act (AGOA). AGOA IV.
- Country, Product and Apparel Eligibility.
- U.S.- Africa Trade. Leading U.S. Export Markets in Sub-Saharan Africa.
- Sub-Saharan African Suppliers to the United States.
- U.S. Direct Investment in Africa. Successes cases.
- African global competitiveness initiative (AGCI) & Africa trade hubs.
- Case study: Handcrafts export growth in Ghana. Senegalese exporters. African Growers in Atlanta.
- Summaries in Spanish and French
Africa China Economic Relationships
- Introduction to the Forum on China-Africa Co-operation.
- China's African Policy.
- FOCAC Summit Beijing and Sharm el-Sheikh.
- Sino-African foreign trade relations.
Africa India Economic Relationships
- Economic Relationships between Africa and India.
- Africa-India framework for cooperation.
- Africa - India Forum Summit.
- Delhi declaration.
Africa’s Regional Integration
- Africa's Regional Integration.
- Africa Regional Economic Communities REC.
- The report on Assessing Regional Integration in Africa (ARIA).
- Trade and market integration.
- Trends in intra-African trade.
- Physical integration: Transport, Information and communications technologies (ICTs).
- Monetary Integration in Africa.
Africa: Infrastructures and Telecommunications
- Economic growth and Infrastructures in Africa.
- The Africa Infrastructure Country Diagnostic.
- Africa's logistics and transport sector.
- Information and communication technologies.
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West Africa
The Economic Community Of West African States ECOWAS
- Introduction to the Economic Community Of West African States (ECOWAS). Project VISION 2020.
- Socio-economic development of the ECOWAS region. Ecobiz.
- West African Monetary Institute (WAMI).
- ECOBANK.
- The West African Development Bank (WADB).
- ECOWAS Bank for Investment and Development (EBID - BIDC).
- Case Study: ASKY Ariline. The West African Power Pool (WAPP).
West African Economic and Monetary Union UEMOA
- Introduction to the West African Economic and Monetary Union (UEMOA).
- Achievements of the UEMOA.
- The economies of UEMOA member states.
- The Central Bank of West African States (BCEAO).
- History of the CFA franc.
- West African Development Bank (BOAD).
- Financial crisis, trade and regional integration in West Africa.
- Economic and financial situation of the Union.
Doing Business in Nigeria. Nigerian economy.
- Introduction to Nigeria.
- Nigerian economy. Foreign Trade.
- Main sectors: oil, gas, minerals, agriculture, information and telecommunications, tourism, manufacturing, mining, infrastructures.
- Doing business and invest in Nigeria. FDI.
- Import export formalities. Export processing (Free Trade Zones).
- Case study: Transnational Corporation, Nigerian Breweries, Churchgate Group, Starcomms.
Doing Business in Senegal. Senegalese Economy.
- Introduction to Senegal. Dakar.
- Senegalese Economy.
- Foreign Trade. Imports - Exports.
- Senegalese Customs. The Senegalese Agency for Export Promotion.
- Investment FDI. Projects. Privatization.
- Main sectors: Agribusiness, New Technologies, Tourism, Textile, Fisheries and Aquaculture, Mining.
- Case Study: SODEFITEX. SONATEL. Group SUNEOR.
Business in UEMOA countries
- Doing Business in the UEMOA countries (Economy, Foreign Trade, Exports, Imports, ...)
- Benin. Beninese economy.
- Burkina Faso. Burkina's economy.
- Cote d'Ivoire. Ivorian economy.
- Guinea Bissau. Economy.
- Mali. Malian economy.
- Niger. Niger's economy.
- Togo. Togolese economy.
Central Africa
Community of Sahel-Saharan States CEN-SAD
- Introduction to the Community of Sahel-Saharan States CEN-SAD.
- Sahel-Saharan Investment and Trade Bank.
- Regional food security program (RFSP/CEN-SAD).
- Great Green Wall Program. Fight against desertification.
Economic Community of Central African States ECCAS
- Introduction to the Economic Community of Central African States ECCAS.
- Structure of ECCAS. Mission. Areas of intervention of ECCAS.
Business in Gabon. Gabonese economy.
- Introduction to Gabon.
- Gabonese Economy. Foreign Trade.
- Foreign direct investment (FDI) in Gabon.
- Business opportunities: Telecommunications, Public Works, Natural Resources, Timber industry, Tourism ...
- Case Study: Zain Gabon. Sigall, Import Prix. Compagnie du Komo.
Business in Cameroon. Cameroonian economy.
- Introduction to Cameroon. Yaounde (Ongole). Douala.
- The Cameroonian economy. Foreign Trade.
- Doing Business in Cameroon. Invest in Cameroon.
- Case Study. Cameroon Breweries. Cameroon Telecommunications (CAMTEL). Fadil Group.
Business in ECCAS CEEAC Countries
- Doing business in countries ECCAS (Economic Affairs, International Trade, Exports, Imports, ...)
- Angola. Angolan economy.
- Burundi. Burundian economy.
- Central. Central African economy.
- Republic of Congo. Congolese economy.
- Democratic Republic of Congo. Economy of DR Congo.
- Equatorial Guinea. Economy of Equatorial Guinea.
- Sao Tome and Principe.
- Chad. Chadian economy.
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Maghreb
The Maghreb. Arab Maghreb Union.
1. The Maghreb. History. Population. Geography. Trans-Maghreb.
2. The Maghreb economy. International Trade.
3. Competitiveness im Arab Maghreb Union (AMU) countries (Algeria, Libya, Morocco, Mauritania and Tunisia).
4. Introduction to the Arab Maghreb Union . Marrakech Treaty. Objectives and Missions.
5. AMU institutions. Agreements with similar organizations.
Doing Business in Morocco.
- Introduction to Morocco. Geography. Demography. Policy. Casablanca.
- Moroccan economy.
- Industry. Energy. Agriculture. Fishing. Tourism. Transport. Crafts. Mines. Domestic trade.
- Foreign trade. Invest in Morocco. Foreign Direct Investment FDI.
- Case study : Groupe ONA. Groupe Akwa. Laprophan. Tanger Free Zone.
Doing Business in Algeria.
- Introduction to Algeria : History, Geography, Demographics, ...
- Algerian economy.
- Foreign Trade. Imports and Exports. The Association Agreement with the European Union.
- Foreign Direct Investment FDI.
- Case study: SONATRAC. Groupe Saidal. Entreprise Nationale des Vehicules Industriels (SNVI).
Doing Business in Tunisia.
- Introduction to Tunisia.
- Tunisian economy. International Trade. Foreign direct investment (FDI).
- Tunisian industrial sector. Agro-food, electricity, textile, leather, ...
- Institutions. The Agency for Promotion of Industry. High Council of Export and Investment. Directorate General of Customs. The Agency for Promotion of Foreign Investment.
- Multilateral agreements of Tunisia. The Association Agreement EU-Tunisia. The Arab Free Trade Area.
- Tunisian companies: BENETTON Tunisia, UNILEVER. Danone and STIAL. Tunisia Telecom. Best Brands. Confection Ideale du Sud CIS.
Arab Mediterranean Free Trade Agreement - Agadir Agreement.
- Introduction of the Arab Mediterranean Free Trade Agreement (Agadir Agreement).
- Members: Egypt, Morocco, Tunisia and Jordan.
- The Agadir Technical Unit. The Barcelona process.
- The Agadir Agreement and the Pan-Euro-Mediterranean system of cumulation of origin.
- Regional Trade in Agadir Countries. Trade with the European Union.
- Case study: Doing Business in Jordan.
- Case study: automotive sector in the Arab-Mediterranean Free Trade Agreement.
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International Business
Exporting
- Introduction to exporting.
- Advantages of exporting.
- Resources needed.
- Starting the export activity.
- The export process.
- Problems deriving from non-internationalisation.
- Introduction to foreign direct investment (FDI).
Globalization
- Globalization and international business. Positive and negative effects. Historical background.
- Globalization: international trade and financial markets. Cultural, political, and environmental dimensions of globalization.
- Globalization and international institutions: United Nations, WTO, WB, IMF, European Union).
- Liberalisation. The role of the World Trade Organisation.
- Regionalism. World economic agreements.
- Emerging markets. BRICM countries. India and China.
- World financial and economic crisis. Regional analysis: Africa, Asia, Europe, Arab countries. Global food crisis.
- Antiglobalization.
International Institutions
- United Nations. UNCTAD. INTRACEN.
- World Bank (WB).
- World Trade Organization (WTO).
- International Monetary Fund (IMF).
- Organisation for Economic Co-operation and Development (OECD).
- International Chamber of Commerce (ICC).
- Other international institutions.
Intercultural Management
- The culture and the global society. Religion and international business.
- High and low context culture (Edward Hall).
- Cultural dimension (Hofstede): Power distance, Individual, Long-Term orientation, ...
- The seven dimensions of culture (Trompenaars).
- Cross-cultural communication and the international marketing plan.
- Intercultural management and international business.
- Cultural patterns and markets. Countries classification. Key strategies to dealing with new cultures.
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Internationalization of business
- Internationalization. Competitive strategy and international competitiveness.
- Global strategy. Strategic audit.
- Five forces model. SWOT Analysis.
- PEST and value Chain analysis.
- Cases of internationalization.
Foreign Direct Investment FDI
Introduction to FDI
- Introduction to the Foreign direct investment (FDI).
- FDI outlook.
- World Trade Organization and FDI. Agreement on Trade-Related Investment Measures (TRIMs).
- OECD and the Foreign Direct Investment.
- European Union policy on FDI.
- The Multilateral Investment Guarantee Agency's (MIGA).
- Appendices: Index of economic freedom (Heritage). FDI atlas. FDI and developing countries.
UNCTAD and Foreign Direct Investment
- United Nations Conference on Trade and Development (UNCTAD) and Foreign Direct Investment.
- FDI index. Inward and outward index. Methodology.
- World investment report.
- Global Investment Prospects Assessment (GIPA).
- Investment compass tool.
Investments abroad
- Establishing companies abroad: sales delegations, affiliated companies, branches, joint ventures.
- Optimizing expropriation risks.
- Corporate governance.
- Developing countries.
- Case: Reconstruction of industry in ex-Soviet Republics.
Languages for international business
- Languages of the world. The "linguas francas".
- Emerging languages (Chinese, Russian, Hindi, ...)
- Languages for international business: French, Spanish, Portuguese.
- Digital translation tools. Specialized portals.
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Master MIB specialization in francophone African markets: Senegal, Morocco, Gabon, Cameroun, Nigeria. ECOWAS, UEMOA, UMA. Foreign Trade, FDI, ...
Other Masters:
Master Executive
in Business with Africa and African Economy -
Master East and Southern
Africa - Master
in Foreign Trade -
Master Asia Business - Master MIB Executive
Master, Business, West, Cental, Africa, Maghreb, African Economy, MIB, specialization, francophone, African markets, Senegal, Morocco, Gabon, Cameroun, Nigeria. ECOWAS, UEMOA, UMA. Foreign Trade, FDI
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