Master francophone Africa
Business School

Master in Business West Central Africa and Maghreb African economy

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Master International Business

Master in business with West, Central Africa and Maghreb (e-learning) - Syllabus:

 

African economy

Economy of Africa - Foreign trade

- Introduction to Africa (socioeconomic, population, religion, languages, ...)
- Introduction to African economy. Economic development report.
- Africa in the global economy. African foreign trade.
- Africa and the global financial crisis.
- Africa and the United Nations. Millennium Development Goals.
- Africa and the World Bank.
- Regional trade agreements in Africa.

African Development Bank

- Introduction to the African Development Bank (AFDB).
- African Development Fund (ADF). Nigeria trust fund (NTF).
- Regional integration in Africa.
- African peer review mechanism. African women in business initiative.
- The Investment climate facility (ICF).
- Transport in Africa. CEMAC trade corridor project.
- Africa and the global crisis. Africa food crisis response.
- Multilateral debt relief initiative (MDRI).
- Financial instruments. Lending and non-lending instruments.
- Doing business with the African Development Bank. Procurement.
- Projects and operations. Project cycle.

UNECA

- Introduction to the United Nations Economic Commission for Africa (ECA).
- ECA member states. African Development Forum (ADF).
- Trade, finance and economic development division.
- Economic report on Africa (ERA).
- Procurement Unit: Doing business with UNECA.

African Union

- Introduction to the African Union.
- Objectives and members.
- Regional economic communities: CEN-SAD, ECCAS, COMESA, ECOWAS, IGAD, SADC, UMA.

NEPAD

- Introduction to the NEPAD (New Partnership for Africa's Development).
- NEPAD Secretariat. Socio-economic development.
- The African Peer review mechanism (APRM).
- African Regional economic communities (RECs).

Cotonou Agreement European Union

- The Africa - European Union strategic partnership.
- EU infrastructure trust fund for Africa.
- The Cotonou Agreement. The ACP group.
- Euro-Mediterranean partnership.
- European neighbourhood policy.
- EU bilateral relations with Africa. Trade development and cooperation agreement (TDCA) with South Africa. The EU-Algeria association agreement.
- Agreements with Egypt, Morocco and Tunisia.

EU-GSP

- EU - Generalised System of Preferences (GSP).
- GSP+ scheme.
- The Everything But Arms arrangement (EBA).

AGOA

- Introduction to the African Growth and Opportunity Act (AGOA). AGOA IV.
- Country, product and apparel eligibility.
- United States - Africa trade. Leading U.S. export markets in Sub-Saharan Africa.
- Sub-Saharan African suppliers to the United States.
- U.S. Foreign Direct Investment in Africa. Successes cases.
- African global competitiveness initiative (AGCI). Africa trade hubs.
- Case study: Handcrafts export growth in Ghana. Senegalese exporters. African Growers in Atlanta.
- Summaries in Spanish and French.

China Economic relationships

- Introduction to the Forum on China-Africa Co-operation.
- China's African policy.
- FOCAC Summit Beijing and Sharm el-Sheikh.
- Sino-African foreign trade relations.

India Economic relationships

- Economic relationships between Africa and India.
- Africa - India framework for cooperation.
- Africa - India Forum Summit.
- Delhi declaration.

Africa - South America Summit (ASA)

- Africa - South America Summit (ASA).
- Union of South American Nations (UNASUR) and the African Union.
- Declaration of Abuja and New Sparta. Marrakech plan of action.

Africa’s regional integration

- Africa: regional economic communities REC.
- The report on assessing regional integration in Africa (ARIA).
- Trade and market integration.
- Trends in intra-African trade.
- Physical integration: transport, information and communications technologies (ICTs).
- Monetary integration in Africa.

Infrastructures and telecommunications

- Economic growth and infrastructures in Africa.
- The Africa infrastructure country diagnostic.
- Logistics and transport sector in Africa.
- Information and communication technologies.

West Africa

ECOWAS

- Introduction to the Economic Community of West African States (ECOWAS). Project VISION 2020.
- Socio-economic development of the ECOWAS region. Ecobiz.
- West African Monetary Institute (WAMI).
- ECOBANK.
- The West African Development Bank (WADB).
- ECOWAS Bank for Investment and Development (EBID - BIDC).
- Case study: ASKY Airline. The West African Power Pool (WAPP).

UEMOA

- Introduction to the West African economic and Monetary Union (UEMOA).
- Achievements of the UEMOA.
- The economies of UEMOA member states.
- The Central Bank of West African States (BCEAO).
- History of the CFA franc.
- West African Development Bank (BOAD).
- Financial crisis, trade and regional integration in West Africa.
- Economic and financial situation of the Union.

Business in Nigeria

- Introduction to Nigeria.
- Nigerian economy. Foreign trade: Exports and imports. CEN-SAD. ECOWAS.
- Main sectors: oil, gas, minerals, agriculture, information and telecommunications, tourism, manufacturing, mining, infrastructures.
- Doing business and invest in Nigeria. FDI.
- Import export formalities. Export processing (Free trade zones).
- Case study: Transnational corporation, Nigerian breweries, Churchgate Group, Starcomms.

Business in Senegal

- Introduction to Senegal. Dakar.
- Senegalese economy. ECOWAS, UEMOA, CEN-SAD.
- Foreign trade. Imports and Exports.
- Customs of Senegal. The Senegalese Agency for Export Promotion.
- Foreign direct investment FDI. Projects. Privatization.
- Main sectors: agribusiness, New Technologies, tourism, textile, Fisheries and Aquaculture, Mining.
- Case study: SODEFITEX. SONATEL. Group SUNEOR.

UEMOA countries

- Doing business in the UEMOA countries (Economy, Foreign trade, Exports, Imports, ...)
- Benin. Beninese economy.
- Burkina Faso. Burkina's economy.
- Ivory Coast. Ivorian economy.
- Guinea Bissau. Economy.
- Mali. Malian economy.
- Niger. Niger's economy.
- Togo. Togolese economy.

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Maghreb

Arab Maghreb Union

- The Maghreb. History. Population. Geography. Trans-Maghreb.
- The Maghreb economy. Foreign trade: exports and imports.
- Competitiveness in Arab Maghreb Union (AMU) countries (Algeria, Libya, Morocco, Mauritania and Tunisia).
- Introduction to the Arab Maghreb Union. Marrakech Treaty. Objectives and missions.
- AMU institutions. agreements with similar organizations.

Business in Morocco

- Introduction to Morocco. Casablanca.
- Moroccan economy. Foreign trade: exports and imports.
- Industry. Energy. Agriculture. Fishing. Tourism. Transport. Crafts. Mines. Domestic trade.
- Invest in Morocco. Foreign direct investment FDI.
- Case study : Group ONA. Group Akwa. Laprophan. Tanger Free Zone.
- Free trade agreements with EFTA and the United States. Agadir Agreement. EUROMED. AMU. CENSAD.

   US - Morocco FTA

- United States Morocco Free Trade Agreement (FTA).
- Main benefits of the FTA.
- Business opportunities of US exporters.
- Summary of the US-Morocco FTA.

Business in Algeria

- Introduction to Algeria: history, geography, demographics, ...
- Algerian economy.
- Foreign trade. Imports and exports.
- Foreign direct investment FDI in Algeria.
- Case study: SONATRAC. Groupe Saidal. SNVI.
- Free Trade Agreements (FTAs) and International Relations of Algeria.

   Algeria: International Relations

- Arab Maghreb Union.
- League of Arab States, OIC, ENP, IDB, ADB, ASPA, AMED, UNECA, AU, NEPAD. - Association agreement with the European Union. ENP. EUROMED.

Business in Tunisia

- Introduction to Tunisia.
- Tunisian economy. Foreign trade: exports and imports. Foreign direct investment (FDI).
- Tunisian industrial sector. Agribusiness, electricity, textile, leather, ...
- Multilateral agreements of Tunisia. The association agreement EU-Tunisia. The Arab Free trade area. Free trade agreement with EFTA. AMU. CEN-SAD.
- Tunisian companies: BENETTON Tunisia, UNILEVER. Danone and STIAL. Tunisia Telecom. Best Brands. Confection Ideale du Sud CIS.

Arab Mediterranean Free trade agreement

- Introduction to the Arab Mediterranean Free trade agreement (Agadir Agreement).
- Members: Egypt, Morocco, Tunisia and Jordan.
- The Agadir Technical Unit. The Barcelona process.
- The Agadir Agreement and the Pan-Euro-Mediterranean system of cumulation of origin.
- Regional trade in Agadir countries. Trade with the European Union.
- Case study: Doing business in Jordan.
- Case study: automotive sector in the Arab-Mediterranean free trade agreement.

Central Africa

CEN-SAD

- Introduction to the Community of Sahel-Saharan States CEN-SAD.
- Sahel-Saharan Investment and Trade Bank.
- Regional food security program (RFSP/CEN-SAD).
- Great Green wall program. Fight against desertification.

ECCAS

- Introduction to the Economic Community of Central African States ECCAS.
- Structure of ECCAS. Mission. Areas of intervention of ECCAS.

Business in Gabon

- Introduction to Gabon.
- Gabonese economy. Foreign trade: exports and imports. ECCAS.
- Foreign direct investment (FDI) in Gabon.
- Business opportunities: telecommunications, Public works, Natural resources, Timber industry, Tourism ...
- Case study: Zain Gabon. Sigall, Import Prix. Compagnie du Komo.

Business in Cameroon

- Introduction to Cameroon. Yaounde (Ongole). Douala.
- The Cameroonian economy. Foreign trade: exports and imports. ECCAS.
- Doing business in Cameroon. Invest in Cameroon.
- Case study. Cameroon Breweries. Cameroon Telecommunications (CAMTEL). Fadil Group.

ECCAS countries

- Doing business in ECCAS countries (Economic Affairs, International trade, Exports, Imports, ...)
- Angola. Angolan economy.
- Burundi. Burundian economy.
- Central Africa. Central African economy.
- Republic of Congo. Congolese economy.
- Democratic Republic of Congo. Economy of DR Congo.
- Equatorial Guinea. Economy of Equatorial Guinea.
- Sao Tome and Principe.
- Chad. Chadian economy.

M Request Information Master in business with West, Central Africa and Maghreb.

M Duration: 11 months

The Master in international business specialization in francophone African markets (e-learning, 11 months) is designed to offer a global and practical vision on the West - Central Africa and Maghreb countries (Senegal, Morocco, Gabon, Cameroon, ...): how to do business, Foreign direct investment (FDI), importing, exporting, Regional integration and institutions (ECOWAS, UEMOA, UMA) ...

Modules:
- African economy
- West Africa
- Central Africa
- Maghreb
- International business

M Course learning materials: En and Fr Master Afrique Maghreb

Communication with tutors (student's questions, exercises ...) in: En Fr Es Pt ar Course

M Optional learning unit.
The student should to select one of the following blocks: Foreign Trade or Internationalization

Foreign Trade Internationalization

Incoterms

- What are Incoterms 2010?.
- Analysis. Comparative tables.
- New Incoterms: DAT and DAP. Replaced Incoterms: DAF, DES, DEQ and DDU.
- Incoterms for sea and inland waterway transport: FAS - FOB - CFR - CIF.
- Incoterms for any mode of transport: EXW - FCA - CPT - CIP - DAT - DAP - DDP.
- How are they used?.

Methods of payment. Letters of credit

- International Methods of payment. Countries and payment terms.
- Bills of exchange. Bank draft. Bank transfer. Clean collection.
- Documentary collections.
- Letters of credit (L/C). Types and modalities, terminology, opening, availability, contents, documents ...
- UCP 600. Electronic L/C.
- Import Letters of credit.

Customs Procedures

- Customs Procedures. Functions of customs.
- Customs clearance. Examination of Goods. Customs Treatment or Use of Goods. Summary declaration.
- Release for Free Circulation. Dispatch for Consumption. Import Procedures. VAT Payable on Imported Goods.
- Single Administrative Document (SAD).
- Origin of goods (EU customs legislation).
- Customs valuation in the European Union.
- Classification of goods. TARIC (Integrated Tariff of the Community).
- Customs agents.
- Case study: Market Access Database.

World Customs Organization (WCO)

- Introduction to the World Customs Organization (WCO).
- Harmonized System (HS).
- Customs Valuation.
- Rules of Origin. WTO Agreement on Rules of Origin.
- Customs Enforcement and Compliance. WCO SAFE Package.
- Customs Procedures and Facilitation.
- Conventions: Revised Kyoto Convention, ATA System and Customs Convention on Containers.
- Case study: Market Access Map.

Customs and the World Trade Organization (WTO)

- The World Trade Organization (WTO). Multilateral trading system.
- WTO agreements. Tariffs. Agriculture. Standards and safety. Textiles.
- Anti-dumping, subsidies, safeguards.
- Non-tariff barriers.
- Agreement on Import Licensing Procedures.
- Agreement on customs valuation. Rules for the valuation of goods at customs. Methods: Transaction value, identical or similar goods, Deductive or computed method and Fall-back.
- Preshipment Inspection Agreement.
- Rules of Origin Agreement
- Customs and Regional trade agreements.
- Customs procedures and the Doha agenda.

Intercultural management

- The culture and the global society. Religion and international business.
- High and low context culture (Edward Hall).
- Cultural dimension (Hofstede): Power distance, Individual, Long-Term orientation, ...
- The seven dimensions of culture (Trompenaars).
- Cross-cultural communication and the international marketing plan.
- Intercultural management and international business.
- Cultural patterns and markets. Countries classification. Key strategies to dealing with new cultures.
- Case study: Ceramic tiles perception in different markets. Hofstede's dimensions and World's Religions.
- How to negotiate successfully in ...

Foreign direct investment (FDI)

   Introduction to the FDI

- Introduction to the foreign direct investment (FDI).
- FDI outlook.
- World Trade Organization and FDI. Agreement on Trade-Related Investment Measures (TRIMs).
- OECD and the foreign direct investment.
- European Union policy on FDI.
- The Multilateral Investment Guarantee Agency's (MIGA).
- Appendices: Index of economic freedom (Heritage). FDI atlas. FDI and developing countries.

   UNCTAD and FDI

- United Nations Conference on Trade and Development (UNCTAD) and Foreign direct investment.
- FDI index. Inward and outward index. Methodology.
- World investment report.
- Global Investment Prospects Assessment (GIPA).
- Investment compass tool.

   Investments Abroad

- Establishing companies abroad: sales delegations, affiliated companies, branches, joint ventures.
- Optimizing expropriation risks.
- Corporate governance.
- Developing countries.
- Case: Reconstruction of industry in ex-Soviet Republics.

Tutors of the Master in West Africa Business:
M TurkHenryAkogounValeneAudicianElshaikhFernandezPedro NonellPaterson

M Educational level: Continuing education / Executive education programs.

Example of the Master in business with West, Central Africa and Maghreb:
AFDB African Development Bank

AGOA African Growth and Opportunity Act

Business in Cameroon

CASE METHOD. Master is based on the application of the case study method.

Master MIB specialization in francophone African markets: Senegal, Morocco, Gabon, Cameroon, Nigeria. ECOWAS, UEMOA, UMA. Foreign trade, FDI, ...

Markets analyzed in the Master in business with West, Central Africa and Maghreb:
Master in business with West, Central Africa and Maghreb

Other masters: Master Executive in Business with Africa - Master East and Southern Africa - Master in foreign trade - Master business in Asia - Master MIB Executive

Master, Business, West, Central, Africa, Maghreb, African economy, MIB, specialization, francophone, African markets, Senegal, Morocco, Gabon, Cameroon, Nigeria. ECOWAS, UEMOA, UMA. Foreign trade, FDI

UN (c) EENI- The Global Business School (1995-2011)
EENI Headquarters: Spain. Subsidiaries: France and Brazil.
EENI is full member of the International Commission on Distance Learning (ECOSOC United Nations).

Collaborator member of the Tripartite Foundation for On-the-job Training - European Social Fund (ESF).
European