Professional Master's Program Doing Business in Sub-Saharan Africa (distance learning)
The Professional Master's Program Doing Business in Sub-Saharan Africa (English, e- learning) is designed to offer a global and practical vision on the African Markets (Nigeria, South Africa, Kenya, Egypt, Uganda, Ethiopia, Tanzania, Ghana, Liberia, Burundi, Djibouti, Madagascar, Namibia, Congo, Chad, or Angola): how
to do business, foreign direct investment (FDI), importing, exporting, regional integration and institutions (the Economic Community of West African States,
the Southern Africa Development Community, the Common Market for Eastern and Southern Africa,
the Intergovernmental Authority on Development...), the African economy...
A Professional Master in Business in Sub-Saharan Africa that fits your schedule and helps you to get
a better job.
Modules of the Professional Master's Program in Business in Sub-Saharan Africa.
The Professional Master's Program in Business in Sub-Saharan Africa (e-learning) consists of
- African institutions are leading the socio-economic transformation of Africa (the African Union, the NEPAD, the Economic Commission for Africa, the African Development Bank, Agenda 2063) (5 ECTS)
- African Economy: Economic Outlook, African Businesspeople, Governance in Africa, Frontier Markets in Africa (5 ECTS)
- Economic Areas of the African Civilisation (6 ECTS)
- Business in Southern Africa (10 ECTS)
- Business in East Africa (34 ECTS)
- Business in Central Africa - Sahel (18 ECTS)
- Business in West Africa (29 ECTS)
- Transport and Logistics in Africa (10 ECTS)
- Thesis of the Professional Master in Business in Sub-Saharan Africa (9-19 ECTS)
Download in PDF:
Brochure of the Professional Master in Business in Sub-Saharan Africa
Syllabus of each subject of the Master
Intended to: Professional Master intended for all those wanting to specialise in international business with the African countries.
Paths of the Master Professional Business in Sub-Saharan
The Master in Business in Sub-Saharan Africa allows the student to select three (3)
paths of different content, duration, tuition fees, and diploma issued, in order
to fit the Professional Master's Program to the needs and schedule of the student. Thus, the student can easily validate his diploma according to the legislation in force in
his country (For example, there are countries where the law requires 2 years for
a master, while in others is 1 year).
Path-1. Master 1. The student selects the modules (*) that
best suits his needs:
credits / 30 (1 year duration).
- Tuition fees: 2,358 Euros.
- Thesis of the Master: 9 ECTS
- Diploma: “Professional Master's Program in Business in Sub-Saharan Africa” issued by EENI (School of International Business)
- Students who wish to continue with the Master 2 will validate the subjects approved in the Master 1
Path-2. Master 2. The student selects the modules and subjects (*) that
best suits his needs with at least 101 ECTS.
- 120 ECTS / 60 AC Credits (2 years). It is possible to reduce the length of the Master studying more hours per week.
- Tuition fees: 3,547 Euros.
- Thesis of the Master : 19 ECTS
- Diploma: “Professional Executive Master's Program in Economy,
Business, and Integration in Africa” issued by EENI (School of International Business)
Path-3. Customisable Professional Master's Program. The student defines and configures (*) his own master (contents and duration)
- Minimum: 60 ECTS, Maximum: 120 ECTS.
- Necessary supervision and approval of the content by EENI (School of International Business)
- Tuition fees and diploma: depending on the selected credits (subjects and
(*) The selection of the modules is done once the enrolment has been
EENI Scholarships for African and Asian Student:
discount up to 40% (EENI Ahimsa Vision “Education for All”).
- Consult conditions and requirements to get an EENI
- Consult scholarships for other regions (Latin America, Europe, the Middle East)
Markets analysed on the Professional Master's Program in Business in Sub-Saharan
Video - Master in Business in Africa - Paterson Ngatchou.
Request for information of the Professional Master in Business in Sub-Saharan Africa
The language of the Professional Master in Business in Sub-Saharan Africa:
. Also, available in Master Afrique
Master Africa Master Africa.
The materials are available in four languages and are accessible to all students wishing to review them in whatever language and use one of the four languages as a vehicular language of the campus and to complete the exercises.
This Master is the outcome of our EENI Ahimsa vision “Education for All”
applied to Africa. EENI wish to contribute to sustainable and inclusive economic
growth in Africa. Our experience of over ten years in Africa, and the knowledge of the needs of the continent especially in relation to Intra-African trade and business has allowed us to design this master.
This master is designed especially taking into account the needs of African
students and the African Diaspora. Therefore, EENI offers the scholarships for African students. However, it is also open to any non-African student who wishes to specialise in business in Africa.
Career opportunities related to the Professional Master in Business in Sub-Saharan Africa
Graduate students in this Professional Master's Program in Business in Sub-Saharan Africa of EENI can enrol directly on the Doctorate in International Business specialisation Africa. Moreover, they need complete only the research methodology module, Thesis, and others modules not studied in this Master.
EENI - African
EENI African Professor in Africa: Dr Geneviève Barro, Dr Albert Bialufu, Dr Ousséni SO, Dr Fernandinho Domingos, Dr Aliou Niang, Thierry Somda, Adérito Fernandes, Prospero Kemayou
Methodology: e-learning/Distance Learning.
Area of Knowledge: Africa
EENI (School of International Business)
Master in International Business University Ouaga II (Burkina
Faso) and EENI (School of International Business)
Modules and subjects of the Master Doing Business in Sub-Saharan Africa:
NOTE: Brackets show ECTS / AC
Module - African
institutions and the transformation of Africa (5 ECTS / 2.5 AC)
- African Union 
- NEPAD [0,7]
- African Development Bank [1,3]
- Economic Commission for Africa (ECA) 
- Regional Economic Communities (REC)
Download the syllabus of the module: “African Institutions” (PDF)
Module - African Business and Economy (5 ECTS / 2,5 AC)
- African Economy
- African Businessperson
- Economic governance
- Frontier Markets in Africa
- Africa: the Next Emerging Continent
Module - Economic Areas of the African Civilisation (6 ECTS / 3 AC).
The economic area of the African Civilisation.
- West African Economic Area 
- Central African Economic Area 
- Southern African Economic Area 
- East African Economic Area 
- Interactions of the African Civilisation with other civilisations
Module - Doing Business in Southern Africa (10 ECTS / 5 AC)
Doing Business in…
- Botswana: Diamonds (33% of GDP) 
- Lesotho: the Switzerland of
- Namibia: Exporter of diamonds, minerals, and meat 
- South Africa: the second-largest African Economy 
- Swaziland: mining sector (Diamond, coal, gold) [0,5]
- Zambia: the largest African
exporter of copper and cobalt 
- Zimbabwe: exporter of copper, nickel, and gold 
Integration in Southern Africa:
- Southern African Development Community (SADC) [1,1]
- Southern African Customs Union (SACU) [0,6]
Southern African ports
Download the syllabus of the module “Southern Africa” (PDF)
Module 5- Doing Business in East Africa (34 ECTS / 17 AC)
East African Markets:
- Djibouti: Strategic location in the Horn of Africa.
Access to the Ethiopian market. Economic growth based on logistics and
Strategic location (Africa - the Middle East). An Arab or African country? 
- Ethiopia: African
frontier market. 90 million Ethiopians. Headquarters of the African Union (AU) 
- Kenya: African frontier
market and one of the drivers of the growth in Africa 
- Malawi: landlocked market -
access via the Port of Maputo 
- Mozambique: one of the most dynamic African economies 
- Somalia [0,5]
- Sudan: rich in natural resources.
The largest African nation 
- South Sudan - Petroleum
sector: 60% of GDP. The newest country in the world (Sudanese Independence in
- The State of Eritrea:
Exporter of textiles and clothing. A country based on subsistence agriculture [0.5]
exporter of gold, coffee, and cotton. One of the fastest growing African
frontier markets 
- Uganda: one of the fastest-growing frontier markets in Africa 
East African island countries:
- Comoros - Vanilla: 75%
of exports [0,5]
- Madagascar: 50% of the global
market of vanilla 
- Mauritius: one of the fastest growing African economies.
The second African financial centre, leader in ease of doing business and
- Seychelles: one of the less African corrupt countries.
The first African country per HDI 
East Africa Integration
- East African Community (EAC) [0,5]
- Intergovernmental Authority on Development (IGAD) [0,1]
- Common Market for Eastern and Southern Africa (COMESA) 
- COMESA-EAC-SADC Tripartite Agreement [0,1]
- Indian-Ocean Rim Association (IORA) [0,5]
- Nile Basin Initiative (NBI)
- Indian Ocean Commission (IOC)
- Economic Community of the Great Lakes Region (CEPGL)
East African ports
Download the syllabus of the module: “East Africa” (PDF)
Module - Doing Business in Central Africa - Sahel (18 ECTS / 9 AC)
Doing Business in…
- Angola: the largest Central African Market
and the second-largest African petroleum exporter 
- Burundi: exporter of
copper, timber, and coffee 
- Cameroon: 40% of CEMAC's GDP 
- Central African Republic:
a country in economic transition 
- Chad: access through the port of Douala.
A new exporter of African oil 
- Republic of Congo: an
emerging country in 2025 (Government vision) 
- Democratic Republic of the Congo:
Mining and petroleum (75% of the total export). 99 million people in 2025 
- Equatorial Guinea:
One of the fastest growing economies in Africa. Petrol sector. The richest
African country per inhabitant 
- Gabon: petroleum, timber and manganese.
A strategic location in Central Africa 
- Rwanda: landlocked poor rural country.
The most densely populated nation in Africa 
- Sao Tome: exporter of cocoa. An
excellent tourist destination [0.5]
The largest Ports in Central Africa
Central Africa Integration
- Economic and Monetary Community of Central Africa (CEMAC) [0,5]
- Economic Community of Central African States (ECCAS) [0,5]
- Community of Sahel-Saharan States (CEN-SAD) [0,1]
Module 7- Doing Business in West Africa
Doing Business in…
- Benin: an economy
based on the informal sector 
- Burkina Faso: one of the African markets that have implemented more reforms 
- Cape Verde: one of the fastest growing tourism sector in the World [0,5]
- Gambia: a country oriented to the exportation of agricultural products 
- Ghana: the centre for foreign direct investment in West Africa.
The second gold producer in Africa. African border market 
huge deposits of bauxite and iron 
one of the poorest economies in the World [0,5]
- Ivory Coast: the first world producer of cocoa.
Frontier Market. The African Development Bank Headquarters 
- Liberia: the leading maritime African country 
- Mali: the third gold producer in Africa 
- Niger: the fourth exporter of uranium in the World 
- Nigeria: the largest
The first World's market frontier 
- Senegal: The gateway to West African markets.
One of the least corrupt countries in Africa. Good business climate 
- Sierra Leone: the fastest growth economy in the West African region 
- Togo: Access to West African landlocked countries (Port of Lomé) 
West Africa Integration
- Economic Community of West African States 
- West African Economic and Monetary Union 
- West African Monetary Zone (WAMZ)
- Organisation for the Harmonisation of
Business Law in Africa (OHADA) 
West African ports
Download the syllabus of the module “West Africa” (PDF)
Module - Transport and Logistics in Africa (10 ECTS / 5 AC)
- Trans-African Corridors
- African ports
Thesis of the Master Doing Business in Sub-Saharan Africa.
For the successful completion of the Professional Master in Business in Sub-Saharan
Africa, students must submit a Thesis. The topic must be related to Sub-Saharan
For students who are working in an exporting company; we recommend writing the dissertation on the elaboration of an international marketing plan
for one Sub-Saharan market.
Examples of the thesis may be:
- International Marketing plan (of a particular company) for Central
Africa, West Africa, Eastern Africa, or Southern Africa
- Investment project in Nigeria and/or South Africa
- SWOT analysis of business in Sub-Saharan markets
- Creating international distribution networks in Central African markets
- International Promotion strategies for West Africa
- Opening a branch in Lagos, Dakar, Nairobi, or Luanda
All the “Doing Business in” subjects includes the “Market Access” tool:
For each African country analysed on the Master Doing Business in Sub-Saharan Africa we will offer a global vision and the business opportunities in this market in order:
- To learn to do business in the country
- To know business opportunities
- To understand how to negotiate in this market.
- To analyse the international trade (imports-exports) and foreign direct investment flows
- To know the Free Trade Agreements (FTA) related to the country
Ouandaogo Abdoul Karim (Student of the Master University of Ouagadougou & EENI) winner of one WAEMU regional award.
❮ Samples of the Master Doing Business in Sub-Saharan Africa ❯