Master in Business in Africa (distance learning)
EENI - Business School.
Master Doing Business in Sub-Saharan Africa (e-learning)
The Master Doing Business in Sub-Saharan Africa (120 , e- learning) is designed to offer a global and practical vision on the African Markets (Nigeria, South Africa, Kenya, Egypt, Uganda, Ethiopia, Tanzania, Ghana, Liberia, Burundi, Djibouti, Madagascar, Namibia, Congo, Chad, or Angola): how
to do business, foreign direct investment (FDI), importing, exporting, regional integration and institutions (Economic Community of West African States, Southern Africa Development Community, Common Market for Eastern and Southern Africa, Intergovernmental Authority on Development), African economy.
Modules of the Master in Business in Sub-Saharan Africa.
The Master in Business in Sub-Saharan Africa (e-learning) consists of ten
- African institutions are leading the socio-economic transformation of Africa (the African Union, the NEPAD, the Economic Commission for Africa, the African Development Bank, Agenda 2063)
- African Economy: Economic Outlook, African Businesspeople, Governance in Africa, Frontier Markets in Africa
- Economic Areas of the African Civilisation
- Business in Southern Africa
- Business in East Africa
- Business in Central Africa - Sahel
- Business in West Africa
- Transport and Logistics in Africa
- Thesis of the Master in Business in Sub-Saharan Africa
Request for information of the Master in Business in Sub-Saharan Africa
The language of the Master in Business in Sub-Saharan Africa:
. Also, available in Master Afrique
Master Africa Master Africa.
The materials are available in four languages and are accessible to all students wishing to review them in whatever language and use one of the four languages as a vehicular language of the campus and to complete the exercises.
- Credits of the Master: 120 /60
- Duration: 20 months.
- Tuition fees of the Master: 3,547 Euros.
- EENI Scholarships for African and Asian Student: 40% (EENI Ahimsa Vision “Education for All”).
Fees for these students: 2,128 Euros
- Consult scholarships for other regions (Latin America, Europe, the Middle East)
Download the syllabus of the Master in Business in Sub-Saharan Africa (PDF)
This Master is the outcome of our EENI Ahimsa vision “Education for All”
applied to Africa. EENI wish to contribute to sustainable and inclusive economic
growth in Africa. Our experience of over ten years in Africa, and the knowledge of the needs of the continent especially in relation to Intra-African trade and business has allowed us to design this master.
This master is designed especially taking into account the needs of African
students and the African Diaspora. Therefore, EENI offers the scholarships for African students.
However, it is also open to any non-African student who wishes to specialise in business in Africa.
Intended to: Master intended for all those wanting to specialise in international business with the African countries.
Career opportunities related to the Master in Business in Sub-Saharan Africa
Diploma of the Master in Business in Sub-Saharan Africa.
Students who complete all exercises, and thesis will obtain the master degree diploma issued by EENI:
- Students with a bachelor's degree: “Diploma of Master in Business in Sub-Saharan Africa” (In this case; it will be necessary to send us a certified copy of the University Diploma)
- Students without a bachelor's degree and no experience in international business: “Advanced Diploma in Business in Sub-Saharan Africa.”
Graduate students in this Master in Business in Sub-Saharan Africa of EENI can enrol directly on the Doctorate in International Business specialisation Africa. Moreover, they need complete only the research methodology module, Thesis, and others modules not studied in this Master.
Video - Master in Business in Africa - Paterson Ngatchou.
EENI African Professor in Africa: Dr Geneviève Barro, Dr Albert Bialufu, Dr Ousséni SO, Dr Fernandinho Domingos, Dr Aliou Niang, Thierry Somda, Adérito Fernandes, Prospero Kemayou
Methodology: e-learning/Distance Learning.
Area of Knowledge: Africa
EENI (The Global Business School)
Markets analysed on the Master in Business in Sub-Saharan
Master in International Business University Ouaga II (Burkina
Faso) and EENI (The Global Business School)
EENI - African
Modules and subjects of the Master Doing Business in Sub-Saharan Africa:
Module 1- African
institutions and the transformation of Africa
- African Union - NEPAD
- African Development Bank
- Economic Commission for Africa (ECA)
- Regional Economic Communities (REC)
Module 2- African Business and Economy
- African Economy
- African Businessperson
- Economic governance
- Frontier Markets in Africa
- Africa: the Next Emerging Continent
Module 3- Economic Areas of the African Civilisation.
The economic area of the African Civilisation.
- West African Economic Area
- Central African Economic Area
- Southern African Economic Area
- East African Economic Area
- Interactions of the African Civilisation with other civilisations
Module 4- Doing Business in Southern Africa
Doing Business in…
- Botswana: Diamonds (33% of GDP).
- Lesotho: the Switzerland of Africa.
- Namibia: Exporter of diamonds, minerals, and meat
- South Africa: the second-largest African Economy.
- Swaziland: mining sector (Diamond, coal, gold)
- Zambia: the largest African exporter of copper and cobalt.
- Zimbabwe: exporter of copper, nickel, and gold
- Southern African Development Community (SADC)
- Southern African Customs Union (SACU)
- COMESA-EAC-SADC Tripartite Agreement
Southern African ports
Module 5- Doing Business in East Africa
Doing Business in…
- Comoros -
Vanilla: 75% of exports.
- Djibouti: Strategic location in the Horn of Africa.
Access to the Ethiopian market.
Strategic location (Africa - the Middle East).
Exporter of textiles and clothing.
- Ethiopia: African
- Kenya: African
frontier market and one of the drivers of the growth in Africa.
- Madagascar: 50% of the global market of vanilla.
- Malawi: landlocked market - access via the Port of Maputo.
- Mauritius: one of the fastest growing African economies.
- Mozambique: one of the most dynamic African economies
- Seychelles: one of the less African corrupt countries
- Sudan: rich in natural resources
- South Sudan - Petroleum
sector: 60% of GDP.
exporter of gold, coffee, cotton
- Uganda: one of the fastest-growing frontier markets in Africa.
- Common Market for Eastern and Southern Africa (COMESA)
- East African Community (EAC)
- Intergovernmental Authority on Development (IGAD)
- Nile Basin Initiative (NBI)
- Indian Ocean Commission (IOC)
- Economic Community of the Great Lakes Region (CEPGL)
East African ports
Module 6- Doing Business in Central Africa - Sahel
Doing Business in…
- Angola: the largest Central African Market and the second-largest African
- Burundi: exporter of copper, timber, and coffee.
- Cameroon: 40% of CEMAC's GDP.
- Central African Republic:
a country in economic transition.
- Chad: access through the port of Douala.
- Republic of Congo:
an emerging country in 2025 (Government vision).
- Democratic Republic of the Congo:
Mining and petroleum (75% of the total export).
- Equatorial Guinea:
One of the fastest growing economies in Africa. Petrol sector.
- Gabon: petroleum, timber and manganese.
- Rwanda: landlocked poor rural country.
- Sao Tome: exporter of cocoa.
The largest Ports in Central Africa
- Economic and Monetary Community of Central Africa (CEMAC)
- Economic Community of Central African States (ECCAS)
Module 7- Doing Business in West Africa
Doing Business in…
- Benin: an economy based on the informal sector.
- Burkina Faso: one of the African markets that have implemented more reforms.
- Cape Verde: one of the fastest growing tourism sector in the World.
- Gambia: a country oriented to the exportation of agricultural products.
- Ghana: the centre for foreign
Direct Investment in West Africa.
huge deposits of bauxite and iron.
one of the poorest economies in the World
- Ivory Coast: the first world producer of cocoa.
- Liberia: the leading maritime African country
- Mali: the third gold producer in Africa
- Niger: the fourth exporter of uranium in the World
- Nigeria: the largest economy in Africa. The first World's market frontier.
- Senegal: Good business climate. The gateway to West African markets.
- Sierra Leone: the fastest growth economy in the West African region
- Togo: Access to West African landlocked countries (Port of Lomé)
- Economic Community of West African States
- West African Economic and Monetary Union
- West African Monetary Zone (WAMZ)
West African ports
Module 8- Transport and Logistics in Africa
- Trans-African Corridors
- African ports
9- Thesis of the Master Doing Business in Sub-Saharan Africa.
For the successful completion of the Master in Business in Sub-Saharan
Africa, students must submit a Thesis. The topic must be related to Sub-Saharan
For students who are working in an exporting company; we recommend writing the dissertation on the elaboration of an international marketing plan
for one Sub-Saharan market.
Examples of the thesis may be:
- International Marketing plan (of a particular company) for Central
Africa, West Africa, Eastern Africa, or Southern Africa
- Investment project in Nigeria and/or South Africa
- SWOT analysis of business in Sub-Saharan markets
- Creating international distribution networks in Central African markets
- International Promotion strategies for West Africa
- Opening a branch in Lagos, Dakar, Nairobi, or Luanda
All the “Doing Business in” subjects includes the “Market Access” tool:
For each African country analysed on the Master Doing Business in Sub-Saharan Africa we will offer a global vision and the business opportunities in this market in order:
- To learn to do business in the country
- To know business opportunities
- To understand how to negotiate in this market.
- To analyse the international trade (imports-exports) and foreign direct investment flows
- To know the Free Trade Agreements (FTA) related to the country
Ouandaogo Abdoul Karim (Student of the Master University of Ouagadougou & EENI) winner of one WAEMU regional award.
Samples of the subjects of the Master Doing Business in Sub-Saharan Africa.
Alhaji Aliko Dangote (The richest men in Africa):