Master in Business in Africa (e-learning)

EENI- School of International Business

Professional Master's Program Doing Business in Sub-Saharan Africa (distance learning, , 60 / 120 ECTS)

The Professional Master's Program in Business in Sub-Saharan Africa (English, e- learning) is designed to offer a global and practical vision on the African Markets (Nigeria, South Africa, Kenya, Egypt, Uganda, Ethiopia, Tanzania, Ghana, Liberia, Burundi, Djibouti, Madagascar, Namibia, Congo, Chad, or Angola): how to do business, foreign direct investment (FDI), importing, exporting, African regional integration and institutions (the Economic Community of West African States, the Southern Africa Development Community, the Common Market for Eastern and Southern Africa, the Intergovernmental Authority on Development...), the African economy...

A Professional Master in Business in Sub-Saharan Africa that fits your schedule and helps you to get a better job.

Modules of the Professional Master's Program in Business in Sub-Saharan Africa.

Request for information on the Master Africa

The Professional Master's Program in Business in Sub-Saharan Africa (e-learning) consists of nine modules:

1. African institutions are leading the socioeconomic transformation of Africa (the African Union, the NEPAD, the Economic Commission for Africa, the African Development Bank, Agenda 2063) (5 ECTS)
2. African Economy: Economic Outlook, African Business People, Governance in Africa, Frontier Markets in Africa (5 ECTS)
3. Economic Areas of the African Civilisation (6 ECTS)
4. Doing Business in Southern Africa (10 ECTS)
5. Doing Business in East Africa (34 ECTS)
6. Doing Business in Central Africa - Sahel (18 ECTS)
7. Doing Business in West Africa (29 ECTS)
8. Transport and Logistics in Africa (10 ECTS)
9. Thesis of the Professional Master in Business in Sub-Saharan Africa (9-19 ECTS)

Professional Master intended for all those wanting to specialise in international business with the African Countries.

The language of the Professional Master in Business in Sub-Saharan Africa: . Also, available in Master Afrique Master Africa Master Africa. The subjects are available in four languages and are accessible to all students wishing to review them in whatever language and use one of the four languages as a vehicular language of the campus and to complete the exercises.

Download the Brochure of the Professional Master in Business in Sub-Saharan Africa (PDF)

Markets analysed on the Professional Master's Program in Business in Sub-Saharan Africa:

Video - Master in Business in Africa - Paterson Ngatchou.

Master in International Business University Ouaga II (Burkina Faso) and EENI (School of International Business)

Modules and subjects of the Master Doing Business in Sub-Saharan Africa:

NOTE: Brackets show ECTS

Module - African institutions (5 ECTS)

African institutions and the transformation of Africa

1. African Union [1]
2. NEPAD [0,7]
3. African Development Bank [1,3]
4. Economic Commission for Africa (ECA) [1]
5. Regional Economic Communities (REC)

Download the syllabus of the module: “African Institutions” (PDF)

Module - African Business and Economy (5 ECTS)

African Business and Economy

1. African Economy
2. African Businesswomen and Businessman
3. Economic governance
4. Frontier Markets in Africa
5. Africa: The Next Emerging Continent

Module - Economic Areas of the African Civilisation (6 ECTS).

The economic area of the African Civilisation (PDF).

1. West African Economic Area [2]
2. Central African Economic Area [1]
3. Southern African Economic Area [1]
4. East African Economic Area [2]
5. Interactions of the African Civilisation with the other civilisations

Module -Southern Africa (10 ECTS)

Doing Business in Southern Africa

Doing Business in...

1. Botswana: Diamonds (33% of GDP) [1]
2. Lesotho: The Switzerland of Africa [0,5]
3. Namibia: Exporter of diamonds, minerals, and meat [1]
4. South Africa: The second-largest African Economy [3]
5. Swaziland: mining sector (Diamond, coal, gold) [0,5]
6. Zambia: The largest African exporter of copper and cobalt [1]
7. Zimbabwe: exporter of copper, nickel, and gold [1]

Integration in Southern Africa:

1. Southern African Development Community (SADC) [1,1]
2. Southern African Customs Union (SACU) [0,6]

Southern African ports

Download the syllabus of the module “Southern Africa” (PDF)

Module 5- East Africa (34 ECTS)

Doing Business in East Africa

East African Markets:

1. Djibouti: Strategic location in the Horn of Africa. Access to the Ethiopian market. Economic growth based on logistics and telecommunications [2]
2. Egypt: Strategic location (Africa - the Middle East). An Arab or African country? [3]
3. Ethiopia: African frontier market. 90 million Ethiopians. Headquarters of the African Union (AU) [3]
4. Kenya: African frontier market and one of the drivers of the growth in Africa [3]
5. Malawi: landlocked market - access via the Port of Maputo [1]
6. Mozambique: one of the most dynamic African economies [2]
7. Somalia [0,5]
8. Sudan: rich in natural resources. The largest African nation [3]
9. South Sudan - Petroleum sector: 60% of GDP. The newest country in the world (Sudanese Independence in 2011) [0,5]
10. The State of Eritrea: Exporter of textiles and clothing. A country based on subsistence agriculture [0.5]
11. Tanzania: exporter of gold, coffee, and cotton. One of the fastest growing African frontier markets [2]
12. Uganda: one of the fastest-growing frontier markets in Africa [2]

East African island countries:

1. Comoros - Vanilla: 75% of exports [0,5]
2. Madagascar: 50% of the global market of vanilla [1]
3. Mauritius: one of the fastest growing African economies. The second African financial centre, leader in ease of doing business and governance [2]
4. Seychelles: one of the less African corrupt countries. The first African country per HDI [2]

East Africa Integration

1. East African Community (EAC) [0,5]
2. Intergovernmental Authority on Development (IGAD) [0,1]
3. Common Market for Eastern and Southern Africa (COMESA) [2]
4. COMESA-EAC-SADC Tripartite Agreement [0,1]
5. The Indian-Ocean Rim Association (IORA) [0,5]
6. Nile Basin Initiative (NBI)
7. The Indian Ocean Commission (IOC)
8. Economic Community of the Great Lakes Region (CEPGL)
9. ...

East African ports

Download the syllabus of the module: “East Africa” (PDF)

Module - Central Africa (18 ECTS)

Doing Business in Central Africa

Doing Business in...

1. Angola: The largest Central African Market and the second-largest African petroleum exporter [3]
2. Burundi: exporter of copper, timber, and coffee [1]
3. Cameroon: 40% of CEMAC's GDP [2]
4. Central African Republic: a country in economic transition [1]
5. Chad: access through the port of Douala. A new exporter of African oil [1]
6. Republic of Congo: an emerging country in 2025 (Government vision) [1]
7. The Democratic Republic of the Congo: Mining and petroleum (75% of the total export). 99 million people in 2025 [3]
8. Equatorial Guinea: One of the fastest growing economies in Africa. Petrol sector. The richest African country per inhabitant [1]
9. Gabon: petroleum, timber and manganese. A strategic location in Central Africa [1]
10. Rwanda: landlocked poor rural country. The most densely populated nation in Africa [1]
11. Sao Tome: exporter of cocoa. An excellent tourist destination [0.5]

The largest Ports in Central Africa

Central Africa Integration

1. Economic and Monetary Community of Central Africa (CEMAC) [0,5]
2. Economic Community of Central African States (ECCAS) [0,5]
3. Community of Sahel-Saharan States (CEN-SAD) [0,1]
4. ...

Download the syllabus of the course: “Doing Business in Central Africa” (PDF)

Module 7- West Africa

Doing Business in West Africa

Doing Business in...

1. Benin: an economy based on the informal sector [2]
2. Burkina Faso: one of the African Markets that have implemented more reforms [1]
3. Cape Verde: one of the fastest growing tourism sector in the World [0,5]
4. Gambia: a country oriented to the exportation of agricultural products [1]
5. Ghana: The centre for foreign direct investment in West Africa. The second gold producer in Africa. African border market [2]
6. Guinea: huge deposits of bauxite and iron [1]
7. Guinea-Bissau: one of the poorest economies in the World [0,5]
8. Ivory Coast: The first world producer of cocoa. Frontier Market. The African Development Bank Headquarters [2]
9. Liberia: The leading maritime African country [1]
10. Mali: The third gold producer in Africa [1]
11. Niger: The fourth exporter of uranium in the World [1]
12. Nigeria: The largest African economy. The first World's market frontier [3]
13. Senegal: The gateway to West African Markets. One of the least corrupt countries in Africa. Good business climate [2]
14. Sierra Leone: The fastest growing economy in the West African region [1]
15. Togo: Access to West African landlocked countries (Port of Lomé) [1]

West Africa Integration

1. Economic Community of West African States [2]
2. West African Economic and Monetary Union [2]
3. West African Monetary Zone (WAMZ)
4. Organisation for the Harmonisation of Business Law in Africa (OHADA) [1]

West African ports

Download the syllabus of the module “West Africa” (PDF)

Module - Logistics in Africa (10 ECTS)

Transport and Logistics in Africa

1. Trans-African Corridors
2. African ports

Download the syllabus “Transport and Logistics in Africa” (PDF)

Thesis of the Master Doing Business in Sub-Saharan Africa.

For the successful completion of the Professional Master in Business in Sub-Saharan Africa, students must submit a Thesis. The topic must be related to Sub-Saharan Africa.

For students who are working in an exporting company; we recommend writing the dissertation on the elaboration of an International Marketing Plan for one Sub-Saharan market.

Examples of the thesis may be:

1. International Marketing Plan (of a particular company) for Central Africa, West Africa, Eastern Africa, or Southern Africa
2. Investment project in Nigeria and/or South Africa
3. SWOT analysis of business in Sub-Saharan markets
4. Creating international distribution networks in Central African Markets
5. International Promotion strategies for West Africa
6. Opening a branch in Lagos, Dakar, Nairobi, or Luanda

All the “Doing Business in” subjects of the Master includes the “Market Access” tool:

Ouandaogo Abdoul Karim (Student of the Master in International Business University of Ouagadougou & EENI) winner of one WAEMU regional award.