Master in Business in Africa (e-learning)

EENI- School of International Business

Professional Master's Program Doing Business in Sub-Saharan Africa (distance learning)

The Professional Master's Program Doing Business in Sub-Saharan Africa (English, e- learning) is designed to offer a global and practical vision on the African Markets (Nigeria, South Africa, Kenya, Egypt, Uganda, Ethiopia, Tanzania, Ghana, Liberia, Burundi, Djibouti, Madagascar, Namibia, Congo, Chad, or Angola): how to do business, foreign direct investment (FDI), importing, exporting, regional integration and institutions (the Economic Community of West African States, the Southern Africa Development Community, the Common Market for Eastern and Southern Africa, the Intergovernmental Authority on Development...), the African economy...

A Professional Master in Business in Sub-Saharan Africa that fits your schedule and helps you to get a better job.

Modules of the Professional Master's Program in Business in Sub-Saharan Africa.

Master in Business Africa

The Professional Master's Program in Business in Sub-Saharan Africa (e-learning) consists of nine modules:

  1. African institutions are leading the socio-economic transformation of Africa (the African Union, the NEPAD, the Economic Commission for Africa, the African Development Bank, Agenda 2063) (5 ECTS)
  2. African Economy: Economic Outlook, African Businesspeople, Governance in Africa, Frontier Markets in Africa (5 ECTS)
  3. Economic Areas of the African Civilisation (6 ECTS)
  4. Business in Southern Africa (10 ECTS)
  5. Business in East Africa (34 ECTS)
  6. Business in Central Africa - Sahel (18 ECTS)
  7. Business in West Africa (29 ECTS)
  8. Transport and Logistics in Africa (10 ECTS)
  9. Thesis of the Professional Master in Business in Sub-Saharan Africa (9-19 ECTS)

Download in PDF:

  1. Brochure of the Professional Master in Business in Sub-Saharan Africa
  2. Syllabus of each subject of the Master

We Trust in Africa

Intended to: Professional Master intended for all those wanting to specialise in international business with the African countries.

Paths of the Master Professional Business in Sub-Saharan Africa.

The Master in Business in Sub-Saharan Africa allows the student to select three (3) paths of different content, duration, tuition fees, and diploma issued, in order to fit the Professional Master's Program to the needs and schedule of the student. Thus, the student can easily validate his diploma according to the legislation in force in his country (For example, there are countries where the law requires 2 years for a master, while in others is 1 year).

Path-1. Master 1. The student selects the modules (*) that best suits his needs:

  1. 60 ECTS credits / 30 AC Credits (1 year duration).
  2. Tuition fees: 2,358 Euros.
  3. Thesis of the Master: 9 ECTS
  4. Diploma: “Professional Master's Program in Business in Sub-Saharan Africa” issued by EENI (School of International Business)
  5. Students who wish to continue with the Master 2 will validate the subjects approved in the Master 1

Path-2. Master 2. The student selects the modules and subjects (*) that best suits his needs with at least 101 ECTS.

  1. 120 ECTS / 60 AC Credits (2 years). It is possible to reduce the length of the Master studying more hours per week.
  2. Tuition fees: 3,547 Euros.
  3. Thesis of the Master : 19 ECTS
  4. Diploma: “Professional Executive Master's Program in Economy, Business, and Integration in Africa” issued by EENI (School of International Business)

Path-3. Customisable Professional Master's Program. The student defines and configures (*) his own master (contents and duration)

  1. Minimum: 60 ECTS, Maximum: 120 ECTS.
  2. Necessary supervision and approval of the content by EENI (School of International Business)
  3. Tuition fees and diploma: depending on the selected credits (subjects and modules).

(*) The selection of the modules is done once the enrolment has been formalised.

EENI Scholarships for African and Asian Student: discount up to 40% (EENI Ahimsa Vision “Education for All”).

  1. Consult conditions and requirements to get an EENI Scholarship.
  2. Consult scholarships for other regions (Latin America, Europe, the Middle East)

Markets analysed on the Professional Master's Program in Business in Sub-Saharan Africa:

Master Business in Africa

Video Master Africa Video - Master in Business in Africa - Paterson Ngatchou.

Request for information of the Professional Master in Business in Sub-Saharan Africa

The language of the Professional Master in Business in Sub-Saharan Africa: En. Also, available in Fr Master Afrique Pt Master Africa Es Master Africa.

The materials are available in four languages and are accessible to all students wishing to review them in whatever language and use one of the four languages as a vehicular language of the campus and to complete the exercises.

Education for all

This Master is the outcome of our EENI Ahimsa vision “Education for All” applied to Africa. EENI wish to contribute to sustainable and inclusive economic growth in Africa. Our experience of over ten years in Africa, and the knowledge of the needs of the continent especially in relation to Intra-African trade and business has allowed us to design this master.

This master is designed especially taking into account the needs of African students and the African Diaspora. Therefore, EENI offers the scholarships for African students. However, it is also open to any non-African student who wishes to specialise in business in Africa.

Career opportunities related to the Professional Master in Business in Sub-Saharan Africa

Graduate students in this Professional Master's Program in Business in Sub-Saharan Africa of EENI can enrol directly on the Doctorate in International Business specialisation Africa. Moreover, they need complete only the research methodology module, Thesis, and others modules not studied in this Master.

EENI - African Students:
EENI African Students

EENI African Professor in Africa: Dr Geneviève Barro, Dr Albert Bialufu, Dr Ousséni SO, Dr Fernandinho Domingos, Dr Aliou Niang, Thierry Somda, Adérito Fernandes, Prospero Kemayou
EENI Professors

Methodology: e-learning/Distance Learning.

Area of Knowledge: Africa

EENI (School of International Business)
EENI Students master

Master in International Business University Ouaga II (Burkina Faso) and EENI (School of International Business)
Master Burkina

Modules and subjects of the Master Doing Business in Sub-Saharan Africa:

NOTE: Brackets show ECTS / AC credits

Module - African institutions and the transformation of Africa (5 ECTS / 2.5 AC)

  1. African Union [1]
  2. NEPAD [0,7]
  3. African Development Bank [1,3]
  4. Economic Commission for Africa (ECA) [1]
  5. Regional Economic Communities (REC)

Africa's Transformation

Download the syllabus of the module: “African Institutions” (PDF)

Module - African Business and Economy (5 ECTS / 2,5 AC)

  1. African Economy
  2. African Businessperson
  3. Economic governance
  4. Frontier Markets in Africa
  5. Africa: the Next Emerging Continent

African Business Economy

Africa: the Next Emerging Continent

Module - Economic Areas of the African Civilisation (6 ECTS / 3 AC).

The economic area of the African Civilisation.

  1. West African Economic Area [2]
  2. Central African Economic Area [1]
  3. Southern African Economic Area [1]
  4. East African Economic Area [2]
  5. Interactions of the African Civilisation with other civilisations

Module - Doing Business in Southern Africa (10 ECTS / 5 AC)

Southern Africa Business

Doing Business in…

  1. Botswana: Diamonds (33% of GDP) [1]
  2. Lesotho: the Switzerland of Africa [0,5]
  3. Namibia: Exporter of diamonds, minerals, and meat [1]
  4. South Africa: the second-largest African Economy [3]
  5. Swaziland: mining sector (Diamond, coal, gold) [0,5]
  6. Zambia: the largest African exporter of copper and cobalt [1]
  7. Zimbabwe: exporter of copper, nickel, and gold [1]

Integration in Southern Africa:

Southern Africa Integration

  1. Southern African Development Community (SADC) [1,1]
  2. Southern African Customs Union (SACU) [0,6]

Southern African ports

Download the syllabus of the module “Southern Africa” (PDF)

Module 5- Doing Business in East Africa (34 ECTS / 17 AC)

Master East Africa

East African Markets:

  1. Djibouti: Strategic location in the Horn of Africa. Access to the Ethiopian market. Economic growth based on logistics and telecommunications [2]
  2. Egypt: Strategic location (Africa - the Middle East). An Arab or African country? [3]
  3. Ethiopia: African frontier market. 90 million Ethiopians. Headquarters of the African Union (AU) [3]
  4. Kenya: African frontier market and one of the drivers of the growth in Africa [3]
  5. Malawi: landlocked market - access via the Port of Maputo [1]
  6. Mozambique: one of the most dynamic African economies [2]
  7. Somalia [0,5]
  8. Sudan: rich in natural resources. The largest African nation [3]
  9. South Sudan - Petroleum sector: 60% of GDP. The newest country in the world (Sudanese Independence in 2011) [0,5]
  10. The State of Eritrea: Exporter of textiles and clothing. A country based on subsistence agriculture [0.5]
  11. Tanzania: exporter of gold, coffee, and cotton. One of the fastest growing African frontier markets [2]
  12. Uganda: one of the fastest-growing frontier markets in Africa [2]

East African island countries:

  1. Comoros - Vanilla: 75% of exports [0,5]
  2. Madagascar: 50% of the global market of vanilla [1]
  3. Mauritius: one of the fastest growing African economies. The second African financial centre, leader in ease of doing business and governance [2]
  4. Seychelles: one of the less African corrupt countries. The first African country per HDI [2]

East Africa Integration

East Africa Integration

  1. East African Community (EAC) [0,5]
  2. Intergovernmental Authority on Development (IGAD) [0,1]
  3. Common Market for Eastern and Southern Africa (COMESA) [2]
  4. COMESA-EAC-SADC Tripartite Agreement [0,1]
  5. Indian-Ocean Rim Association (IORA) [0,5]
  6. Nile Basin Initiative (NBI)
  7. Indian Ocean Commission (IOC)
  8. Economic Community of the Great Lakes Region (CEPGL)
  9. ...

Members COMESA-EAC-SADC Tripartite

East African ports

Download the syllabus of the module: “East Africa” (PDF)

Module - Doing Business in Central Africa - Sahel (18 ECTS / 9 AC)

Course Central Africa

Doing Business in…

  1. Angola: the largest Central African Market and the second-largest African petroleum exporter [3]
  2. Burundi: exporter of copper, timber, and coffee [1]
  3. Cameroon: 40% of CEMAC's GDP [2]
  4. Central African Republic: a country in economic transition [1]
  5. Chad: access through the port of Douala. A new exporter of African oil [1]
  6. Republic of Congo: an emerging country in 2025 (Government vision) [1]
  7. Democratic Republic of the Congo: Mining and petroleum (75% of the total export). 99 million people in 2025 [3]
  8. Equatorial Guinea: One of the fastest growing economies in Africa. Petrol sector. The richest African country per inhabitant [1]
  9. Gabon: petroleum, timber and manganese. A strategic location in Central Africa [1]
  10. Rwanda: landlocked poor rural country. The most densely populated nation in Africa [1]
  11. Sao Tome: exporter of cocoa. An excellent tourist destination [0.5]

The largest Ports in Central Africa

Central Africa Integration

  1. Economic and Monetary Community of Central Africa (CEMAC) [0,5]
  2. Economic Community of Central African States (ECCAS) [0,5]
  3. Community of Sahel-Saharan States (CEN-SAD) [0,1]
  4. ...

Central Africa Integration

Module 7- Doing Business in West Africa

Master West Africa

Doing Business in…

  1. Benin: an economy based on the informal sector [2]
  2. Burkina Faso: one of the African markets that have implemented more reforms [1]
  3. Cape Verde: one of the fastest growing tourism sector in the World [0,5]
  4. Gambia: a country oriented to the exportation of agricultural products [1]
  5. Ghana: the centre for foreign direct investment in West Africa. The second gold producer in Africa. African border market [2]
  6. Guinea: huge deposits of bauxite and iron [1]
  7. Guinea-Bissau: one of the poorest economies in the World [0,5]
  8. Ivory Coast: the first world producer of cocoa. Frontier Market. The African Development Bank Headquarters [2]
  9. Liberia: the leading maritime African country [1]
  10. Mali: the third gold producer in Africa [1]
  11. Niger: the fourth exporter of uranium in the World [1]
  12. Nigeria: the largest African economy. The first World's market frontier [3]
  13. Senegal: The gateway to West African markets. One of the least corrupt countries in Africa. Good business climate [2]
  14. Sierra Leone: the fastest growth economy in the West African region [1]
  15. Togo: Access to West African landlocked countries (Port of Lomé) [1]

West Africa Integration

West Africa Integration

  1. Economic Community of West African States [2]
  2. West African Economic and Monetary Union [2]
  3. West African Monetary Zone (WAMZ)
  4. Organisation for the Harmonisation of Business Law in Africa (OHADA) [1]

West African ports

Download the syllabus of the module “West Africa” (PDF)

Module - Transport and Logistics in Africa (10 ECTS / 5 AC)

  1. Trans-African Corridors
  2. African ports

Transport and Logistics in Africa

Thesis of the Master Doing Business in Sub-Saharan Africa.

For the successful completion of the Professional Master in Business in Sub-Saharan Africa, students must submit a Thesis. The topic must be related to Sub-Saharan Africa.

For students who are working in an exporting company; we recommend writing the dissertation on the elaboration of an international marketing plan for one Sub-Saharan market.

Examples of the thesis may be:

  1. International Marketing plan (of a particular company) for Central Africa, West Africa, Eastern Africa, or Southern Africa
  2. Investment project in Nigeria and/or South Africa
  3. SWOT analysis of business in Sub-Saharan markets
  4. Creating international distribution networks in Central African markets
  5. International Promotion strategies for West Africa
  6. Opening a branch in Lagos, Dakar, Nairobi, or Luanda

All the “Doing Business in” subjects includes the “Market Access” tool:
African Market

For each African country analysed on the Master Doing Business in Sub-Saharan Africa we will offer a global vision and the business opportunities in this market in order:

  1. To learn to do business in the country
  2. To know business opportunities
  3. To understand how to negotiate in this market.
  4. To analyse the international trade (imports-exports) and foreign direct investment flows
  5. To know the Free Trade Agreements (FTA) related to the country

Abdoul Karim Ouandaogo
Ouandaogo Abdoul Karim (Student of the Master University of Ouagadougou & EENI) winner of one WAEMU regional award.

No to Corruption

Samples of the Master Doing Business in Sub-Saharan Africa

Alhaji Aliko Dangote

SADC Common Market

Mohamed Ibrahim

Frontier Markets in Africa

COMESA Customs Union

Isabel dos Santos (Angola)

CEMAC Central Africa

Cheikh Anta Diop

Port of Lomé

African Free Trade Area

Niger Basin Authority

African Economy

Patrice Motsepe South Africa

Intergovernmental Authority on Development

Economic Community Central African

West African Economic Monetary Union

Folorunsho Alakija Nigeria

Senegal Business

East African Community

Logistics Corridors in Namibia

Algiers-Lagos Corridor


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