Master in Business in Africa (distance learning)

EENI - Business School.

Master Doing Business in Sub-Saharan Africa (e-learning)

The Master Doing Business in Sub-Saharan Africa (120 ECTS, e- learning) is designed to offer a global and practical vision on the African Markets (Nigeria, South Africa, Kenya, Egypt, Uganda, Ethiopia, Tanzania, Ghana, Liberia, Burundi, Djibouti, Madagascar, Namibia, Congo, Chad, or Angola): how to do business, foreign direct investment (FDI), importing, exporting, regional integration and institutions (Economic Community of West African States, Southern Africa Development Community, Common Market for Eastern and Southern Africa, Intergovernmental Authority on Development), African economy.

Modules of the Master in Business in Sub-Saharan Africa.

Master in Business Africa

The Master in Business in Sub-Saharan Africa (e-learning) consists of ten modules:

  1. African institutions are leading the socio-economic transformation of Africa (the African Union, the NEPAD, the Economic Commission for Africa, the African Development Bank, Agenda 2063)
  2. African Economy: Economic Outlook, African Businesspeople, Governance in Africa, Frontier Markets in Africa
  3. Economic Areas of the African Civilisation
  4. Business in Southern Africa
  5. Business in East Africa
  6. Business in Central Africa - Sahel
  7. Business in West Africa
  8. Transport and Logistics in Africa
  9. Thesis of the Master in Business in Sub-Saharan Africa

Request for information of the Master in Business in Sub-Saharan Africa

The language of the Master in Business in Sub-Saharan Africa: En. Also, available in Fr Master Afrique Pt Master Africa Es Master Africa.

The materials are available in four languages and are accessible to all students wishing to review them in whatever language and use one of the four languages as a vehicular language of the campus and to complete the exercises.

  1. Credits of the Master: 120 ECTS/60 AC Credits
  2. Duration: 20 months.
  3. Tuition fees of the Master: 3,547 Euros.
  4. EENI Scholarships for African and Asian Student: 40% (EENI Ahimsa Vision “Education for All”). Fees for these students: 2,128 Euros
  5. Consult scholarships for other regions (Latin America, Europe, the Middle East)
  6. Download the syllabus of the Master in Business in Sub-Saharan Africa (PDF)

This Master is the outcome of our EENI Ahimsa vision “Education for All” applied to Africa. EENI wish to contribute to sustainable and inclusive economic growth in Africa. Our experience of over ten years in Africa, and the knowledge of the needs of the continent especially in relation to Intra-African trade and business has allowed us to design this master.

Education for all

This master is designed especially taking into account the needs of African students and the African Diaspora. Therefore, EENI offers the scholarships for African students.

However, it is also open to any non-African student who wishes to specialise in business in Africa.

Intended to: Master intended for all those wanting to specialise in international business with the African countries.

Career opportunities related to the Master in Business in Sub-Saharan Africa

We Trust in Africa

Diploma of the Master in Business in Sub-Saharan Africa.

Students who complete all exercises, and thesis will obtain the master degree diploma issued by EENI:

  1. Students with a bachelor's degree: “Diploma of Master in Business in Sub-Saharan Africa” (In this case; it will be necessary to send us a certified copy of the University Diploma)
  2. Students without a bachelor's degree and no experience in international business: “Advanced Diploma in Business in Sub-Saharan Africa.”

Graduate students in this Master in Business in Sub-Saharan Africa of EENI can enrol directly on the Doctorate in International Business specialisation Africa. Moreover, they need complete only the research methodology module, Thesis, and others modules not studied in this Master.

Video Master Africa Video - Master in Business in Africa - Paterson Ngatchou.

EENI African Professor in Africa: Dr Geneviève Barro, Dr Albert Bialufu, Dr Ousséni SO, Dr Fernandinho Domingos, Dr Aliou Niang, Thierry Somda, Adérito Fernandes, Prospero Kemayou
EENI Professors

Methodology: e-learning/Distance Learning.

Area of Knowledge: Africa

EENI (The Global Business School)
EENI Students master

Markets analysed on the Master in Business in Sub-Saharan Africa:

Master Business in Africa

Master in International Business University Ouaga II (Burkina Faso) and EENI (The Global Business School)
Master Burkina

EENI - African Students:
EENI African Students

Modules and subjects of the Master Doing Business in Sub-Saharan Africa:

Module 1- African institutions and the transformation of Africa

  1. African Union - NEPAD
  2. African Development Bank
  3. Economic Commission for Africa (ECA)
  4. Regional Economic Communities (REC)

Africa's Transformation

Module 2- African Business and Economy

  1. African Economy
  2. African Businessperson
  3. Economic governance
  4. Frontier Markets in Africa
  5. Africa: the Next Emerging Continent

African Business Economy

Africa: the Next Emerging Continent

Module 3- Economic Areas of the African Civilisation.

The economic area of the African Civilisation.

  1. West African Economic Area
  2. Central African Economic Area
  3. Southern African Economic Area
  4. East African Economic Area
  5. Interactions of the African Civilisation with other civilisations

Module 4- Doing Business in Southern Africa

Southern Africa Business

Doing Business in…

  1. Botswana: Diamonds (33% of GDP).
  2. Lesotho: the Switzerland of Africa.
  3. Namibia: Exporter of diamonds, minerals, and meat
  4. South Africa: the second-largest African Economy.
  5. Swaziland: mining sector (Diamond, coal, gold)
  6. Zambia: the largest African exporter of copper and cobalt.
  7. Zimbabwe: exporter of copper, nickel, and gold

Southern Africa Integration

  1. Southern African Development Community (SADC)
  2. Southern African Customs Union (SACU)
  3. COMESA-EAC-SADC Tripartite Agreement

Southern African ports

Module 5- Doing Business in East Africa

Master East Africa

Doing Business in…

  1. Burundi
  2. Comoros - Vanilla: 75% of exports.
  3. Djibouti: Strategic location in the Horn of Africa. Access to the Ethiopian market.
  4. Egypt: Strategic location (Africa - the Middle East).
  5. Eritrea: Exporter of textiles and clothing.
  6. Ethiopia: African frontier market.
  7. Kenya: African frontier market and one of the drivers of the growth in Africa.
  8. Madagascar: 50% of the global market of vanilla.
  9. Malawi: landlocked market - access via the Port of Maputo.
  10. Mauritius: one of the fastest growing African economies.
  11. Mozambique: one of the most dynamic African economies
  12. Rwanda
  13. Seychelles: one of the less African corrupt countries
  14. Somalia
  15. Sudan: rich in natural resources
  16. South Sudan - Petroleum sector: 60% of GDP.
  17. Tanzania: exporter of gold, coffee, cotton
  18. Uganda: one of the fastest-growing frontier markets in Africa.

East Africa Integration

  1. Common Market for Eastern and Southern Africa (COMESA)
  2. East African Community (EAC)
  3. Intergovernmental Authority on Development (IGAD)
  4. Nile Basin Initiative (NBI)
  5. Indian Ocean Commission (IOC)
  6. Economic Community of the Great Lakes Region (CEPGL)

East African ports

Module 6- Doing Business in Central Africa - Sahel

Course Central Africa

Doing Business in…

  1. Angola: the largest Central African Market and the second-largest African petroleum exporter.
  2. Burundi: exporter of copper, timber, and coffee.
  3. Cameroon: 40% of CEMAC's GDP.
  4. Central African Republic: a country in economic transition.
  5. Chad: access through the port of Douala.
  6. Republic of Congo: an emerging country in 2025 (Government vision).
  7. Democratic Republic of the Congo: Mining and petroleum (75% of the total export).
  8. Equatorial Guinea: One of the fastest growing economies in Africa. Petrol sector.
  9. Gabon: petroleum, timber and manganese.
  10. Rwanda: landlocked poor rural country.
  11. Sao Tome: exporter of cocoa.

The largest Ports in Central Africa

  1. Economic and Monetary Community of Central Africa (CEMAC)
  2. Economic Community of Central African States (ECCAS)

Central Africa Integration

Module 7- Doing Business in West Africa

Master West Africa

Doing Business in…

  1. Benin: an economy based on the informal sector.
  2. Burkina Faso: one of the African markets that have implemented more reforms.
  3. Cape Verde: one of the fastest growing tourism sector in the World.
  4. Gambia: a country oriented to the exportation of agricultural products.
  5. Ghana: the centre for foreign Direct Investment in West Africa.
  6. Guinea: huge deposits of bauxite and iron.
  7. Guinea-Bissau: one of the poorest economies in the World
  8. Ivory Coast: the first world producer of cocoa.
  9. Liberia: the leading maritime African country
  10. Mali: the third gold producer in Africa
  11. Niger: the fourth exporter of uranium in the World
  12. Nigeria: the largest economy in Africa. The first World's market frontier.
  13. Senegal: Good business climate. The gateway to West African markets.
  14. Sierra Leone: the fastest growth economy in the West African region
  15. Togo: Access to West African landlocked countries (Port of Lomé)

West Africa Integration

  1. Economic Community of West African States
  2. West African Economic and Monetary Union
  3. West African Monetary Zone (WAMZ)

West African ports

Module 8- Transport and Logistics in Africa

  1. Trans-African Corridors
  2. African ports

Transport and Logistics in Africa

9- Thesis of the Master Doing Business in Sub-Saharan Africa.

For the successful completion of the Master in Business in Sub-Saharan Africa, students must submit a Thesis. The topic must be related to Sub-Saharan Africa.

For students who are working in an exporting company; we recommend writing the dissertation on the elaboration of an international marketing plan for one Sub-Saharan market.

Examples of the thesis may be:

  1. International Marketing plan (of a particular company) for Central Africa, West Africa, Eastern Africa, or Southern Africa
  2. Investment project in Nigeria and/or South Africa
  3. SWOT analysis of business in Sub-Saharan markets
  4. Creating international distribution networks in Central African markets
  5. International Promotion strategies for West Africa
  6. Opening a branch in Lagos, Dakar, Nairobi, or Luanda

All the “Doing Business in” subjects includes the “Market Access” tool:
African Market

For each African country analysed on the Master Doing Business in Sub-Saharan Africa we will offer a global vision and the business opportunities in this market in order:

  1. To learn to do business in the country
  2. To know business opportunities
  3. To understand how to negotiate in this market.
  4. To analyse the international trade (imports-exports) and foreign direct investment flows
  5. To know the Free Trade Agreements (FTA) related to the country

Abdoul Karim Ouandaogo
Ouandaogo Abdoul Karim (Student of the Master University of Ouagadougou & EENI) winner of one WAEMU regional award.

No to Corruption

Samples of the subjects of the Master Doing Business in Sub-Saharan Africa.

Alhaji Aliko Dangote (The richest men in Africa):
Alhaji Aliko Dangote

SADC Common Market

Mohamed Ibrahim

Frontier Markets in Africa

COMESA Customs Union

Isabel dos Santos (Angola)

CEMAC Central Africa

Cheikh Anta Diop

Port of Lomé

Continental Free Trade Area

Niger Basin Authority

African Economy

Patrice Motsepe South Africa

Intergovernmental Authority on Development

Economic Community Central African

West African Economic Monetary Union

Folorunsho Alakija Nigeria

Senegal Business

East African Community

Logistics Corridors in Namibia

Algiers-Lagos Corridor

EENI Business School