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Course contents (Business in Africa -
East Africa)
- Introduction to the Republic of Kenya. Nairobi and Mombasa.
- The Kenya's economy. Foreign Trade. Key economic institutions.
- Kenya's International trade agreements.
- Doing business and investing in Kenya (FDI Foreign Direct Investment). Kenya Investment Authority (KenInvest)
- Business opportunities in Kenya: Agro-Processing, Horticulture, Manufacturing, Knowledge industry, Infrastructure ...
- Doing Business in Nairobi and Mombasa.
- Case study. General Motors East Africa. REA Vipingo. East African Breweries.
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Summary
Doing Business in Kenya. Trade agreements. Agro-Processing, Horticulture, Manufacturing, Knowledge industry, Infrastructure. Investing.
Kenya is the leading economy in East Africa. Its strategic location and its well developed business infrastructure make
it a natural choice for investors and many international firms have made it their regional
hub.
The Kenya’s economy has reflected a marked growth making its way up the recovery path since 2002. Under the Economic Recovery Strategy for Wealth and Employment
Creation (ERSWEC), various reforms have been affected and these have had an overall positive effect on the economy.
While the rise in global energy and food prices in 2008 and a slowdown in global growth due to the global
financial crisis will have a negative effect on the Kenyan economy, high domestic food prices pose serious challenges to recent poverty reduction
gains.
The Vision 2030 provides the overall policy framework that should lead Kenya to attain the status of a newly industrialized country by the
year 2030.
The agricultural sector contributes about 24 per cent of GDP and about 19 per cent of the formal wage employment. An estimated 60 per cent of
all households are engaged in farming activities, and 84 per cent of rural households keep livestock.
The Manufacturing Industry hit 4.1%, Construction industry, 3.5%, Wholesale and Retail Trade, Repairs, 9.5%, Tourism and Hotels, 15.1% and
Transport and Communication at 9.7%.
Kenya’s manufacturing sector contributes about 10.0 per cent of GDP and in 2007 accounted for 8.8 per cent of growth in GDP. The sector
accounts for about 14.0 per cent of wage employment, mainly in food processing, beverages, textiles, garments, wood processing, furniture and fabricated metal.
Most of Kenya’s manufactured exports go to the regional market of COMESA,
particularly to Uganda, Tanzania, and Rwanda.
Sample:

Scholarships Kenya
However, the country also exports textiles and garments to United States under the
African Growth and Opportunity Act (AGOA)
preferential trade arrangement. Most of Kenya’s manufactured exports go to the regional market of COMESA, particularly to Uganda, Tanzania,
and Rwanda. However, the country also exports textiles and garments to United States under the African Growth and Opportunity Act (AGOA) preferential trade
arrangement. Cotonou Agreement (European Union).
Kenya’s main market destinations are more or less in eight categories. These are COMESA member countries, Europe–15 countries, Eastern Europe,
Middle East, America, Far East, Australia, and South East Asia.
The African region is the major market destination followed by Europe. The former accounted for about 43 per cent of total exports in 2007,
while Western Europe, Far East and Australia accounted for about 27 and 11 per cent, respectively, during the same year.
In Africa, COMESA is the leading export destination; in 2007, COMESA region accounted for about 30 per cent of total exports.
Kenya is a member of the United Nations and the World Trade Organization (WTO)
and has multiple regional trade arrangements. As a result, the country has undertaken substantial trade
liberalization initiatives within the WTO framework, including reduction of the Most Favoured Nation (MFN) tariffs, removal of quantitative restrictions,
improvement of the business environment and trade facilitation.
At the regional level, Kenya is signatory to the Cotonou Partnership
Agreement in 2000, which provided for non-reciprocal trade between the European Union (EU) and the Africa Caribbean and Pacific (ACP)
countries.
The Cotonou Agreement has been succeeded by a WTO compatible reciprocal trade arrangement, the Economic Partnership Agreements (EPAs) beginning January 2008.
Besides, Kenya is a member of the Common Market for Eastern and Southern Africa (COMESA) and the
East Africa Community (EAC)
and the Inter-Governmental Authority on Development (IGAD).
In addition, Kenya is a beneficiary of a number of preferential schemes, including the Generalized System of Preferences (GSP) with a number of
industrialized countries, the Trade and Investment Framework Agreement (TIFA) and the African Growth and Opportunity Act (AGOA) with the United States.
General Motors East Africa is located in Nairobi, Kenya and serves the Eastern Africa region covering the countries of
Burundi, Ethiopia,
Malawi, Mozambique, Rwanda, Somalia, Tanzania, Uganda, Zambia and Zimbabwe.
The largest Sisal fibre producer in Africa, the REA Vipingo Group is a well established agricultural business, headquartered in Nairobi, Kenya.
The company is listed on the Nairobi Stock Exchange (NSE) and owns and operates a flourishing sisal business, whose activities include:
• cultivation,
• manufacture,
• spinning and
• export of sisal fibre and sisal products.
Available Languages: 
Master
Executive Business with Africa -
Master East and Southern
Africa -
Master
International Business, Global Marketing and Internationalization
- Master in Emerging
Markets
Borders of Kenya: Ethiopia, Somalia, Tanzania, Uganda and
Sudan.
(Fr: Kenya Affaires)
Business, Kenya, Nairobi, Mombasa, Economy, Foreign Trade, Exports, FDI, Trade agreements, Agro-Processing, Horticulture, Manufacturing, Knowledge, industry, Infrastructure, Investing, Master, International Business
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