EENI (The Global Business School) was founded in 1995
in Barcelona (Spain). Since the beginning, the school has been
dedicated to international business distance education. EENI was the first
school to create a digital learning system on International business in the
Spanish language. Before it was called CBT (Computer Based Training). By that
time, its strategy was focused on two main ideas:
- Globalization, nearly since the first
day, EENI has put its faith in its internationalization activities by designing
localization strategies for different markets.
- New technologies, in order to get students and customers closer as
well as to be able to add digital value through Internet. EENI was one of the
first Spanish schools to have its own website. Since the beginning, the "free
online International business guide" has been a reference for international
business.
When EENI was founded, the school was located in Esplugues (close to
Barcelona), and courses were distributed on diskettes. By that time, Internet
started to be considered as an essential tool and, as a result, EENI started
contacting students from other countries (Argentina, Brazil, United Kingdom, France, etc.)
The first relevant project carried out by EENI was the "Postgraduate
diploma in international business" for the University of Barcelona, which
was studied in Spain, Brazil, Colombia
and Santo Domingo.
EENI also developed an "International business Course" for CEAC Group, which
was later translated into Chinese.
Due to technological changes, all courses were adapted to the new
format of CD-ROM.
The following year, EENI, together with Swedish and Italian companies, took
part in a project financed by the European Union, whose target was to elaborate
an International business Distance learning course in Swedish, Catalan and
Italian.
EENI also cooperated with Universities, Chambers of Commerce and Business
Associations in several distance International business education projects.
In 1998 the school was moved to Corbera de Llobregat (Barcelona). By that time, the old Internet course changed into "e-Commerce course"; e-business phenomenon
started up. Internationalization process was strengthened by focusing it on two
complementary strategies:
- Strategic alliances agreements
with education institutions in several countries.
- Distribution network in several countries (Argentina, Peru, Chile, Colombia, Venezuela, Brazil, Bolivia, etc.)
EENI established a good relationship with the Electronic Business School of Ireland and both schools initiated the first activities in European and Asian East countries.
Projects in cooperation with educational institutions were strengthened in
Latin America. EENI started translating its courses into English, French, Portuguese and Italian. The first version of its e-campus was also created.
During this time, several projects were developed with Universities, such as Pompeu Fabra IDEC University (Spain), Pontifical Catholic University (Peru), Jorge Tadeo Lozano University (Colombia), Missions University (Argentina), Royal
University (Bolivia), etc., and also with Business Associations (Chambers of Commerce, Employers' organizations, etc.)
The beginning of 2001 set a new stage for EENI, since it changed its
courses and internationalization strategies. These new strategies were focused
on getting students and customers increasingly closer by including a Group of experts who added value to courses in its distribution network . The first
online versions of the whole education system were set up, as well as a new
version of the e-Campus was released.
At the beginning of 2002 EENI introduced the "Master
in international business", which has been a real success. More than 90
students
from different countries have already studied it.
At the end of 2002, EENI presented its online education offer, an e-learning system which was self-developed and focused on the idea that
students could download contents from the Internet and study off-line. The
school also started working on developing a new learning area on international
business: Intercultural management. The case method was included in the areas
of international marketing and internationalization
strategies, and several Group works were designed for students from different
countries. Moreover, this year a cooperation agreement was signed with
ALADI (Latin American Integration Association).
At the beginning of 2003, EENI presented its complete online education
offer, as well as the second edition of the master started to be available in
several languages.
EENI open a branch for the Middle East and MENA countries, led by Hazem El Sheik.
In 2006 EENI opened corporate headquarters in Tarragona (Barcelona -
Spain)
In 2007 EENI has launched the GLOBAL EXPORT DIRECTORY
and Alumni EENI Networking
In 2007 we begun the second phase of Africa Export Project
International Business
