History of EENI (since 1995)

EENI - Business School.

The history of the Global Business School (EENI)

EENI (The Global Business School) was created in 1995 in Barcelona (Spain). Since the beginning, the school has been dedicated to international business distance education. EENI was the first school to create a digital learning system on International Business in Spanish language. Before it was called CBT (Computer Based Training). By that time, its strategy was focused on two main concepts:

- Globalization, nearly since the first day, EENI has put its faith in its internationalization activities by designing localization strategies for different markets.
- New technologies, to get students and customers closer as well as be able to add digital value through the Internet. EENI was one of the first Spanish schools to have its website. Since the beginning, the "Free online International Business Guide" has been a reference for international business.

When EENI was created, the school was located in Esplugues (close to Barcelona), and courses were distributed on diskettes. By that time, the Internet started to be considered as an essential tool and, as a result, EENI started contacting students from other countries (Argentina, Brazil, the United Kingdom, France).

Brazil EENI

The first relevant project carried out by EENI was the "Postgraduate diploma in international business" for the University of Barcelona, which was studied in Spain, Brazil, Colombia, and Santo Domingo.

Postgrado Comercio Exterior

EENI also developed an "International Business Course" for CEAC Group, which was later translated into Chinese.

Curso Comercio Exterior Chino

Due to technological changes, all courses were adapted to the new format of CD-ROM.

CD Comercio Internacional

The following year, EENI, together with Swedish and Italian companies, took part in a project financed by the European Union (EU), whose target was to elaborate an International Business Distance Learning course in Swedish, Catalan, and Italian.

Italiano Exportar

EENI also cooperated with Universities, Chambers of Commerce and Business Associations in distance education projects.

In 1998 the school was moved to Corbera de Llobregat (Barcelona). By that time, the old Internet course changed into "e-Commerce course"; the e-business phenomenon started up. The internationalization process was strengthened by focusing it on two complementary strategies:

- Strategic alliances with education institutions in several countries.
- Distribution network in several countries (Argentina, Peru, Chile, Colombia, Venezuela, Brazil, Bolivia).

Uruguay Comercio Internacional Peru Curso

EENI established a good relationship with the Electronic Business School of Ireland, and both schools initiated the first activities in European and Asian East countries.

Projects in cooperation with educational institutions were strengthened in Latin America. EENI started translating its courses into English, French, Portuguese, and Italian. The first version of its e-campus was also created. During this time, several projects were developed with Universities, such as Pompeu Fabra IDEC University (Spain), Pontifical Catholic University (Peru), Jorge Tadeo Lozano University (Colombia), Missions University (Argentina), Royal University (Bolivia), and also with Business Associations (Chambers of Commerce, Employers' Organizations).

Colombia

The beginning of 2001 set a new stage for EENI since it changed its courses and internationalization strategies. These new strategies were focused on getting students and customers increasingly closer by including a group of scholars who added value to courses in its distribution network. The first online versions of the whole education system were set up, as well as a new version of the e-Campus was released.

In the beginning of 2002, EENI introduced the "Master in International Business," which has been a real success. More than 90 students from different countries have already studied it.

At the end of 2002, EENI presented its online education offer, an e-learning system which was self-developed and focused on the idea that the students could download contents from the Internet and study off-line. The school also started working on developing a new learning area on International Business: Intercultural Management. The case method was included in the field of international marketing and internationalization strategies, and several group works were designed for students from different countries. Moreover, this year a cooperation agreement was signed with the ALADI (Latin American Integration Association).

In the beginning of 2003, EENI presented its complete online education offer, as well as the second edition of the master, started to be available in several languages.

EENI open a branch for the Middle East and MENA countries, led by Hazem El Sheik.

In 2003, EENI joined the United Nations International Commission on Distance Learning.

EENI (The Global Business School) is a certified member of the International Commission on Distance Learning (ECOSOC United Nations)

NU UN

In 2006 EENI opened corporate headquarters in Tarragona (Barcelona - Spain).

In 2007 EENI has launched the GLOBAL EXPORT DIRECTORY and Alumni EENI Networking

In 2007 we began the second phase of Africa Export Project Africa

First Edition of the Master in International Business University Ouaga II (Burkina Faso) and EENI (The Global Business School)
Master Burkina

The growth strategy for 2012-2016 focuses on a philosophy of regionalization and adaptation of courses to different geographical areas:

  1. French-speaking countries. Almost the whole master has already been translated and adapted to French language. New Master in International Trade and Business in Africa has been developed for African students.
  2. Lusophone countries. Adaptation of the training offered to the reality of these countries (Brazil, Portugal, Angola, Mozambique), translation of the Master in International Business to Portuguese, and the creation of the Master in business in CPLP countries (Portuguese).
  3. Asia. EENI has developed a long-term strategy to adapt to the Asian countries. The adaptation focuses on the translation of the web to several Asian languages (Hindi, Indonesian, Japanese, Korean, Vietnamese, Filipino, Thai) and the creation of local content (the first step was the creation of the Master of Business in Asia).
  4. Latin America. EENI has made significant efforts to adapt the courses locally. We launch the Master in Business in America. New subjects (learning units) of "Doing Business in" has been developed for all American countries. EENI open a branch in Brazil.
  5. Arab Countries. EENI considers that its platform can be used as a link between Western countries and Arab culture. Therefore, after translating its website into Arabic, EENI develops a positioning strategy for these countries. In 2006; we launched the MIB Arabic Project.

Prince Alwaleed Bin Talal
EENI delivers to HRH Prince Alwaleed bin Talal a Master Honoris Causa

EENI - African Students:
EENI Students Africa

Message from EENI's General Director

EENI is a member of the Spanish Association of Business Schools
Business Schools



EENI Business School