The history of the Global Business School (EENI)
EENI (The Global Business School) was created in 1995 in Barcelona (Spain). Since the beginning, the school has been dedicated to international business distance education. EENI was the first school to create a digital learning system on International Business in Spanish language. Before it was called CBT (Computer Based Training). By that time, its strategy was focused on two main concepts:
- Globalisation, nearly since the first day, EENI has put its faith in its internationalisation activities by designing
localisation strategies for different markets.
When EENI was created, the school was located in Esplugues (close to Barcelona), and courses were distributed on diskettes. By that time, the Internet started to be considered as an essential tool and, as a result, EENI started contacting students from other countries (Argentina, Brazil, the United Kingdom, France).
The first relevant project carried out by EENI was the “Postgraduate diploma in international business” for the University of Barcelona, which was studied in Spain, Brazil, Colombia, and Santo Domingo.
EENI also developed an “International Business Course” for CEAC Group, which was later translated into Chinese.
Due to technological changes, all courses were adapted to the new format of CD-ROM.
The following year, EENI, together with Swedish and Italian companies, took part in a project financed by the European Union (EU), whose target was to elaborate an International Business Distance Learning course in Swedish, Catalan, and Italian.
EENI also cooperated with Universities, Chambers of Commerce and Business Associations in distance education projects.
In 1998 the school was moved to Corbera de Llobregat (Barcelona). By that time, the old Internet course changed into “e-Commerce course”; the e-business phenomenon started up. The internationalisation process was strengthened by focusing it on two complementary strategies:
EENI established a good relationship with the Electronic Business School of Ireland, and both schools initiated the first activities in European and Asian East countries.
Projects in cooperation with educational institutions were strengthened in Latin America. EENI started translating its courses into English, French, Portuguese, and Italian. The first version of its e-campus was also created. During this time, several projects were developed with Universities, such as Pompeu Fabra IDEC University (Spain), Pontifical Catholic University (Peru), Jorge Tadeo Lozano University (Colombia), Missions University (Argentina), Royal University (Bolivia), and with Business Associations (Chambers of Commerce, Employers' Organisations).
The beginning of 2001 set a new stage for EENI since it changed its courses and internationalisation strategies. These new strategies were focused on getting students and customers increasingly closer by including a group of scholars who added value to courses in its distribution network. The first online versions of the whole education system were set up, as well as a new version of the e-Campus was released.
At the end of 2002, EENI presented its online education offer, an e-learning system, which was self-developed and focused on the idea that the students could download contents from the Internet and study off-line. The school also started working on developing a new learning area on International Business: Intercultural Management. The case method
was included in the field of international marketing and internationalisation
strategies, and several group works were designed for students from different countries. Moreover, this year a cooperation agreement was signed with the ALADI (Latin American Integration Association).
EENI open a branch for the Middle East and the MENA countries, led by Hazem El Sheik.
In 2003, EENI joined the United Nations International Commission on Distance Learning.EENI (The Global Business School) is a certified member of the International Commission on Distance Learning (ECOSOC United Nations)
In 2006, EENI opened corporate headquarters in Tarragona (Barcelona - Spain).
In 2007, EENI has launched the GLOBAL EXPORT DIRECTORY and Alumni EENI Networking
In 2007, we began the second phase of Africa Export Project
First Edition of the Master in International Business University Ouaga II (Burkina
Faso) and EENI (The Global Business School)
The growth strategy for 2014-2017 focuses on a philosophy of regionalisation and adaptation of courses to different geographical areas:
EENI - African Students:
EENI is a member of the Spanish Association of Business Schools