e-Course: History of EENI (since 1995)

EENI Business School & HA University

History of EENI Business School & HA University

EENI Business School was created in 1995 in Barcelona (Spain). Since the beginning, the school has been dedicated to international business distance education. EENI was the first school to create a digital learning system on International Business in Spanish language. Before it was called CBT (Computer Based Training). By that time, its strategy was focused on two main concepts:

- Globalisation, nearly since the first day, EENI Business School & HA University has put its faith in its internationalisation activities by designing localisation strategies for different markets.
- New technologies, to get students and customers closer as well as be able to add digital value through the Internet. EENI was one of the first Spanish schools to have its website. Since the beginning, the “Free online International Business Guide” has been a reference for international business.

When EENI Business School & HA University was created, the school was located in Esplugues (close to Barcelona), and courses were distributed on diskettes. By that time, the Internet started to be considered as an essential tool and, as a result, EENI started contacting students from other countries (Argentina, Brazil, the United Kingdom, France).

Brazil EENI

The first relevant project carried out by EENI Business School & HA University was the “Professional Diploma in international trade” for the University of Barcelona, which was studied in Spain, Brazil, Colombia, and Santo Domingo.

Postgrado Comercio Exterior

EENI Business School & HA University also developed an “International Business Course” for CEAC Group, which was later translated into Chinese.

Curso Comercio Exterior Chino

Due to technological changes, all courses were adapted to CD-ROM.

CD Comercio Internacional

The following year, EENI Business School & HA University, together with Swedish and Italian companies, took part in a project financed by the European Union (EU), whose target was to elaborate an International Business Distance Learning course in Swedish, Catalan, and Italian.

Italiano Exportar

EENI also cooperated with Universities, Chambers of Commerce and Business Associations in distance education projects.

In 1998 the school was moved to Corbera de Llobregat (Barcelona). By that time, the old Internet course changed into “e-Commerce course”; the e-business phenomenon started up. The internationalisation process was strengthened by focusing it on two complementary strategies:

- Strategic alliances with education institutions in several countries.
- Distribution network in several countries (Argentina, Peru, Chile, Colombia, Venezuela, Brazil, Bolivia).

Uruguay Comercio Internacional Peru Curso

EENI established a good relationship with the Electronic Business School of Ireland, and both schools initiated the first activities in European and Asian East countries.

Projects in cooperation with educational institutions were strengthened in Latin America. EENI started translating its courses into English, French, Portuguese, and Italian. The first version of its e-campus was also created. During this time, several projects were developed with Universities, such as Pompeu Fabra IDEC University (Spain), Pontifical Catholic University (Peru), Jorge Tadeo Lozano University (Colombia), Missions University (Argentina), Royal University (Bolivia), and with Business Associations (Chambers of Commerce, Employers' Organisations).


The beginning of 2001 set a new stage for EENI since it changed its courses and internationalisation strategies. These new strategies were focused on getting students and customers increasingly closer by including a group of scholars who added value to courses in its distribution network. The first online versions of the whole education system were set up, as well as a new version of the e-Campus was released.

In the beginning of 2002, EENI introduced the “Master of Science in International Business,” which has been a real success.

At the end of 2002, EENI presented its online education offer, an e-learning system, which was self-developed and focused on the idea that the students could download contents from the Internet and study off-line. The school also started working on developing a new learning area on International Business: Intercultural Management. The case method was included in the field of international marketing and internationalisation strategies, and several group works were designed for students from different countries. Moreover, this year a cooperation agreement was signed with the ALADI (Latin American Integration Association).

In the beginning of 2003, EENI presented its complete online education offer, as well as the second edition of the master, started to be available in several languages.

In 2003, EENI joined the United Nations International Commission on Distance Learning.

EENI School of Business is a certified member of the International Commission on Distance Learning (ECOSOC United Nations)


In 2006, EENI opened corporate headquarters in Tarragona (Barcelona - Spain).

In 2007, EENI has launched the GLOBAL EXPORT DIRECTORY and Alumni EENI Networking

In 2007, we began the second phase of Africa Export Project

First Edition of the Master of Science in International Business University Ouaga II (Burkina Faso) and EENI School of Business
Master of Science in International Business (Burkina Faso)

EENI Alumni e-Community

The growth strategy for 2015-2019 focuses on a philosophy of regionalisation and adaptation of courses to different geographical areas:

Africa: Foreign Trade and Business (Master)
U-EENI Vision: African Portal - EENI Business School & HA University

  1. French-speaking countries. Almost the whole master has already been translated and adapted to French language. New Master of Science in International Trade and Business in Africa has been developed for African Students
  2. Lusophone countries. The Adaptation of the training offered to the reality of these countries (Brazil, Portugal, Angola, Mozambique), translation of the Master of Science in International Business to Portuguese, creation of the Master of Science in business in CPLP countries (Portuguese)
  3. Asia. EENI has developed a long-term strategy to adapt to Asian countries. The adaptation focuses on the translation of the web to several Asian languages (Hindi, Indonesian, Japanese, Korean, Vietnamese, Filipino, Thai) and the creation of local content (the first step was the creation of the Master of Business in Asia)
  4. Latin America. EENI has made significant efforts to adapt the courses locally. We launch the Master of Science in Business in America. New subjects (learning units) of “Doing Business in” has been developed for all the American Countries. EENI open a branch in Brazil
  5. Arab Countries. EENI considers that its platform can be used as a link between Western countries and Arab culture. Therefore, after translating its website into Arabic, EENI develops a positioning strategy for these countries. In 2006, we launched the MIB Arabic Project

Prince Alwaleed Bin Talal (EENI Master Honoris Causa)
EENI delivers to HRH Prince Alwaleed bin Talal a Master Honoris Causa

EENI Business School & HA University:

Pedro Nonell, African Students, Master Doctorate

Online African Students (Master, Doctorate)

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Paterson Ngatchou: EENI Academic Coordinator for Anglophone Countries
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