Diploma in International Marketing (e-learning)

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Professional Diploma in International Marketing and Internationalisation (Online, 30 ECTS, )

The objective of the Professional Diploma in International Marketing and Internationalisation (eLearning) taught by EENI Business School & HA Independent University, is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the global marketing of an exporting company: international pricing, product, promotion, brand, segmentation, international distribution, export department, intercultural management, internationalisation, foreign direct investment (FDI), Intellectual Property Rights (TRIPS), No to Corruption in International Business...

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1. Credits of the Professional Diploma in International Marketing and Internationalisation: 30 ECTS (European Credit Transfer and cumulation System)
2. Duration: 6 months
3. Total Tuition Fees of the Professional Diploma in International Marketing and Internationalisation: EUR 720 (Pricing Policy, Financing)
4. Organisation: EENI Business School & HA University
5. Students can begin the course when he/she wishes (open enrolment) and from any place in the world
6. Requires an average dedication of 12 hours per week
7. Download in PDF: Brochure of the Professional Diploma in International Marketing and Internationalisation
   1. Syllabus of the international marketing Related Subjects

Language of the Professional Diploma in International Marketing and Internationalisation: (or Programa Superior en Marketing Internacional Diplôme en marketing international Curso de especialização em Marketing Internacional). For improving the international communication skills, the student has free access to the course materials in these languages (free multilingual training).

Subjects of the Professional Diploma in International Marketing and Internationalisation (eLearning):

1. International Marketing (1 ECTS)
2. Global Market Research (2 ECTS)
3. International Product / Service Policy (2 ECTS)
4. International Pricing Policy (1 ECTS)
5. International Promotion Policy (4 ECTS)
6. International Distribution Policy (3 ECTS)
7. International Segmentation, Brand, and Positioning (3 ECTS)
8. Export Department (1 ECTS)
9. Intercultural Management (2 ECTS)
10. Internationalisation (2 ECTS)
11. Foreign direct investment (FDI) (2 ECTS)
    1. Conference on Trade and Development (UNCTAD) and FDI
    2. Investments abroad
12. Intellectual Property Rights (TRIPS) (2 ECTS)
    1. World Intellectual Property Organisation (WIPO)
13. No to Corruption in International Business (4 ECTS)

(PDF)

The Online Diploma in International Marketing and Internationalisation includes the Market Access Tool:

Objectives of the Professional Diploma in International Marketing and Internationalisation

The ultimate goal of the Professional Diploma in International Marketing and Internationalisation is to design an International Marketing Plan for an export company.

The Diploma is intended for all those wanting to specialise in global marketing.

The Online Diploma in International Marketing and Internationalisation is ideal for people with experience in international trade (Incoterms, logistics, customs...) because it will provide successful experts with a thorough grounding in the international marketing key areas.

Video Diploma in International Marketing and Internationalisation

❮ Samples of the Professional Diploma in International Marketing ❯

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Why study the Diploma in International Marketing and Internationalisation at EENI?

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