Post Graduate Diploma in International Marketing e-learning

Post Graduate Diploma in International Marketing (e-learning)

The objective of the Post Graduate Diploma in International Marketing is to provide all the knowledge, tools and techniques necessary to manage all technical aspects related to global marketing of an exporting company: International Pricing, Product, Promotion, Brand, Segmentation, Distribution ...

Video  Diploma in International Marketing Audrey M. Bleich - Coach and EENI's Professor Duration: 6 months. Methodology: e-learning / Distance learning. Case method.

Addressed to: the "Diploma in international marketing" is intended for all those wishing to specialize in global marketing. The Diploma in international marketing is ideal for people with experience in International trade (Incoterms, Logistics, Customs...) because it will provide successful experts with a thorough grounding in the key areas of international marketing.

Diploma in international marketing - Professors and Coach:

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Modules of the Diploma in International Marketing

Post Graduate Diploma in International Marketing (e-learning) - Syllabus:

1- International Marketing

2- Market Research

3- International Product Policy

4- International Pricing Policy

5- International Promotion Policy

6- International Distribution

7- Foreign direct investment

• UNCTAD and Foreign direct investment
• Investments abroad
• Case study. FDI in emerging markets: China, Russia, India, Mexico, Brazil and ASEAN

8- International Segmentation, Brand and Positioning

9- Intercultural management

10- e-business

Language of the Diploma in International Marketing:
Marketing Internacional Diplôme en Marketing International Marketing Internacional
For improving international communication skills, the student has free access to the materials in these languages.

More information about the Diploma in International Marketing:

• Objectives, Diploma and Examples of the Diploma
• Why study the Postgraduate Diploma in International Marketing with EENI?

Master in International trade and Marketing - Master in International Business

EENI (The Global Business School) has more than 4,000 students from over 100 countries.