EENI Global Business School
Diploma in International Marketing (e-learning)



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Diploma in International Marketing and Internationalisation (Online, 30 ECTS, Courses, Masters, Doctorates in International Business in English)

The objective of the Professional Diploma in International Marketing and Internationalisation (eLearning) taught by EENI Global Business School, is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the global marketing of an exporting company.

Online Diploma in International Marketing

Some of the analysed subjects are: international pricing, product, promotion, brand, segmentation, international distribution, export department, intercultural management, internationalisation, foreign direct investment (FDI), Intellectual Property Rights (TRIPS), No to Corruption in International Business...

Online Continuing education (Masters, Courses, Foreign Trade, Business)

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  1. Credits: 30 ECTS
  2. Duration: 6
    months It is recommended to dedicate about twelve hours of study per week following a flexible schedule. It is possible to reduce the duration dedicating more hours a week
  3. Tuition Fees : EUR 720. Financing:
    1. Online payments: an initial payment of € 420 plus 3 monthly payments of € 100
    2. Bank transfer payments: an initial payment of € 420 plus a second payment after two months of € 300
  4. Open Online Enrolment
  5. Download the Admission Form
  6. Download in PDF: Brochure of the Diploma
    1. Syllabus of the international marketing Related Subjects

Learning materials in Courses, Masters, Doctorates in International Business in English

  1. Also
    available in For improving the international communication skills, the student has free access to the learning materials in these languages (free multilingual training).
    Study Master Doctorate Business in Spanish Programa Superior en Marketing Internacional Study, Master in International Business in French Diplôme en marketing international Masters Foreign Trade in Portuguese Curso de especialização em Marketing Internacional

Subjects of the Diploma

  1. International Marketing (1 ECTS)
  2. Global Market Research (2 ECTS)
  3. International Product / Service Policy (2 ECTS)
  4. International Pricing Policy (1 ECTS)
  5. International Promotion Policy (4 ECTS)
  6. International Distribution Policy (3 ECTS)
  7. International Segmentation, Brand, and Positioning (3 ECTS)
  8. Export Department (1 ECTS)
  9. Intercultural Management (2 ECTS)
  10. Internationalisation (2 ECTS)
  11. Foreign direct investment (FDI) (2 ECTS)
    1. Conference on Trade and Development (UNCTAD) and FDI
    2. Investments abroad
  12. Intellectual Property Rights (TRIPS) (2 ECTS)
    1. World Intellectual Property Organisation (WIPO)
  13. No to Corruption in International Business (4 ECTS)

No to Corruption in International Business, Master (PDF)

The Diploma in International Marketing and Internationalisation includes the Market Access Tool:

International Market Access (Master)

Objectives of the Diploma

The ultimate goal of the Professional Diploma in International Marketing and Internationalisation is to design an International Marketing Plan for an export company.

The Diploma is intended for all those wanting to specialise in global marketing.

The Diploma in International Marketing and Internationalisation is ideal for people with experience in international trade (Incoterms® 2020, logistics, customs...) because it will provide successful experts with a thorough grounding in the international marketing key areas.

Video Master of Science in International Business Video Diploma in International Marketing and Internationalisation

The students who complete all the exercises will obtain the “Professional Diploma in International Marketing and Internationalisation” issued by EENI Global Business School.

Pedro Nonell, African Students, Master Doctorate, International Business

The students who have approved this Diploma can validate them and register for a Master or Doctorate at EENI:

  1. Masters: International Business, Foreign Trade
  2. Doctorate: World Trade

Paterson Ngatchou: EENI Global Business School Professor Video - My experience at EENI

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Export Prices (International Pricing Policy)

Global brand strategy (Course Master)

Mexico FEMSA

Trade-Related Aspects of Intellectual Property Rights

Master: International market segmentation

Why study the Diploma in International Marketing and Internationalisation at EENI?

(c) EENI Global Business School (1995-2021)
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