Diploma in International Marketing (e-learning)

Postgraduate Diploma in International Marketing and Internationalization (distance learning, 30 ECTS, )

The objective of the Postgraduate Diploma in International Marketing and Internationalization (eLearning) taught by EENI Business School & HA Independent University, is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to global marketing of an exporting company: international pricing, product, promotion, brand, segmentation, international distribution, export department, intercultural management, internationalization and foreign direct investment (FDI), Intellectual Property Rights (TRIPS), No to Corruption in International Business...

1. Credits of the Postgraduate Diploma in International Marketing and Internationalization: 30 ECTS (European Credit Transfer and cumulation System)
2. Duration: 6 months
3. Total Tuition Fees of the Postgraduate Diploma in International Marketing and Internationalization: EUR 720 (Pricing Policy, Financing)
4. Organisation: EENI Business School & HA University
5. Students can begin the course when he/she wishes (open enrolment) and from any place in the world
6. Requires an average dedication of 12 hours per week
7. Download in PDF: Brochure of the Postgraduate Diploma in International Marketing and Internationalization
   1. Syllabus of International Marketing Related Subjects

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Language of the Postgraduate Diploma in International Marketing and Internationalization: (or Postgrado en Marketing Internacional Diplôme en marketing international Pós-Graduação em Marketing Internacional). For improving international communication skills, student has free access to course materials in these languages (free multilingual training).

Subjects of the Postgraduate Diploma in International Marketing and Internationalization (eLearning):

1. International Marketing (1 ECTS)
2. Global Market Research (2 ECTS)
3. International Product / Service Policy (2 ECTS)
4. International Pricing Policy (1 ECTS)
5. International Promotion Policy  (4 ECTS)
6. International Distribution (3 ECTS)
7. International Segmentation, Brand, and Positioning (3 ECTS)
8. Export Department (1 ECTS)
9. Intercultural Management (2 ECTS)
10. Internationalisation (2 ECTS)
11. Foreign direct investment (FDI) (2 ECTS)
    1. Conference on Trade and Development (UNCTAD) and FDI
    2. Investments abroad
12. Intellectual Property Rights (TRIPS) (2 ECTS)
    1. World Intellectual Property Organisation (WIPO)
13. No to Corruption in International Business (4 ECTS)

(PDF)

The Online Diploma in International Marketing and Internationalization includes the Market Access Tool:

Objectives of the Diploma in International Marketing and Internationalization

The ultimate goal of the Postgraduate Diploma in International Marketing and Internationalization is to design an International Marketing Plan for an export company.

Diploma intended for all those wanting to specialise in global marketing.

The Online Diploma in International Marketing and Internationalization is ideal for people with experience in international trade (Incoterms, logistics, customs...) because it will provide successful experts with a thorough grounding in international marketing key areas.

Video Diploma in International Marketing and Internationalization

❮ Samples of the Diploma in International Marketing ❯

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Why study the Postgraduate Diploma in International Marketing and Internationalization with EENI Business School & HA University?

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