EENI-Business School

Diploma in International Marketing and Internationalization e-learning

EENI- School of International Business

Postgraduate Diploma in International Marketing and Internationalization (distance learning, 30 ECTS, English)

The objective of the Postgraduate Diploma in International Marketing and Internationalization (e-learning) is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the global marketing of an exporting company: international pricing, product, promotion, brand, segmentation, international distribution, the export department, intercultural management, internationalization and foreign direct investment (FDI).

The language of the Postgraduate Diploma in International Marketing and Internationalization: English (orSpanish Postgrado en Marketing Internacional French Diplôme en marketing international Portuguese Pós-Graduação em Marketing Internacional). For improving the international communication skills, the student has free access to the materials in these languages.

Subjects of the Postgraduate Diploma in International Marketing and Internationalization (e-learning):

ECTS Credits
Diploma in International Marketing 30
International Marketing 1
Market Research 2
International Product Policy 2
International Pricing Policy 1
International Promotion Policy 5
International Distribution 5
International Segmentation, Brand, and Positioning 4
Export Department 1
Intercultural Management 3
Internationalisation 3
Foreign direct investment (FDI)
   - Conference on Trade and Development (UNCTAD) and FDI
   - Investments abroad
3

The ultimate goal of the Postgraduate Diploma in International Marketing and Internationalization is to design an International Marketing Plan for an export company.

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Diploma intended for all those wanting to specialise in the global marketing.

The Diploma in International Marketing and Internationalization is ideal for people with experience in international trade (Incoterms, logistics, customs...) because it will provide successful experts with a thorough grounding in the key areas of the international marketing.

Download the syllabus in PDF: Postgraduate Diploma in International Marketing and Internationalization

Video Master in International Business Video Diploma in International Marketing and Internationalization

U-EENI University
U-EENI University Project: Opening of the Hispano-African University of International Business in Africa

  1. Credits of the Postgraduate Diploma in International Marketing and Internationalization: 30 ECTS Credits (European Credit Transfer and Accumulation System)
  2. Duration: 6 months
  3. Objectives of the Diploma in International Marketing and Internationalization
  4. Methodology: e-learning/Distance Learning
  5. Case method

Total Tuition Fees of the Postgraduate Diploma in International Marketing and Internationalization: 944 Euros. Partial Scholarships are available.

Diploma: the students who complete all the exercises will obtain the diploma issued by EENI (School of International Business).

  1. Students with a bachelor's degree will receive a “Postgraduate Diploma in International Marketing and Internationalization.” In this case; it will be necessary to send us a certified copy of the academic degree (university diploma)
  2. Students without a bachelor's degree will receive an “Advanced Diploma in International Marketing and Internationalization”

Pedro Nonell, African Students

The students who have approved this Postgraduate Diploma can validate them and register for a postgraduate Master at EENI:

  1. Master in International Trade and Global Marketing
  2. Master Executive in International Business (MIB).

Master International Trade Video - My experience at EENI

EENI Professors:
EENI Professors

EENI (School of International Business)
EENI Master Students

The Diploma in International Marketing and Internationalization includes the Market Access Tool:

Market Access

Samples of the Diploma in International Marketing and Internationalization

Direct exports

Export Prices

Global brand strategy

Mexico FEMSA

International market segmentation

Why study the Postgraduate Diploma in International Marketing and Internationalization with EENI?

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