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International Marketing
- How to start exporting. The export process.
- Key concepts in international marketing. Global marketing mix.
- Marketing process and international trade.
- Export marketing plan.
- From local to global company.
- e-Marketing.
Market Research
- Global market research.
- Quantitative analysis.
- Qualitative methods.
- Market profitability. Sales potential in foreign markets.
- PEST analysis (Political, Economic, Social and Technological factors)
- Market research study.
International Promotion Policy
International Promotion
- Promotion policy. Global, regional or local strategies.
- Promotion strategy when entering new export markets.
- Direct and indirect promotion.
- Promotion campaign. Brochures and catalogs.
- Advertising & publicity.
- Public relations.
Country image
- The concept of country brand.
- The influence of country image in global marketing.
- Case study: the image of the Spain Brand.
A business trip
- International Business Travel.
- Organisation of the trip.
- The international sale.
- Post-trip activities.
International fairs
- A key aspect of International Marketing.
- Objectives of participation.
- Preparation and organization of international fairs.
- Trade fairs in the world.
e-Promotion.
- Key concepts of e-Promotion.
- Promoting online effectively.
- Search Engine Positioning.
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International Pricing Policy
- International pricing policy. Product life cycle.
- Pricing strategy when entering new export markets.
- Export prices. International prices and Incoterms.
- Competitor's prices. Pricing options available to the exporter.
- e-Business and pricing policy.
International Product Policy
- Global product policy.
- Strategies. Local and global products. Standardization / adaptation.
- Business portfolio.
- Quality and international marketing.
- Certification. CE Mark.
- Digital value. Pervasive computing.
International Distribution
International distribution
- Introduction to international distribution policy.
- Indirect Exports.
- Consultancy.
- Associated exports. Consortia.
- Trading companies.
- Distribution and e-business.
Direct Exports.
- Importers.
- Representatives.
- Company personnel.
- Foreign subsidiaries: sales / production.
- Internationalization: licenses and franchises.
- Other distribution channels.
Sales network management.
- Representation contracts.
- Search methods.
- Control representatives Work.
- International sales: purchasing departments, delegated agents.
International Segmentation, Brand and Positioning
- International market segmentation.
- Targeting strategies: concentrated, differentiated, product specialization,
market specialization and full market coverage.
- Global brand strategy. Brand value.
- Positioning in the international markets.
- Strategies of positioning.
International Trade and Environment
- International trade and environment.
- UNCTAD's Climate change programme.
- The World Trade Organization (WTO) and the environment.
- European Union environment policy.
- Ecological marketing.
Languages for International Business
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Request Information Diploma in International Marketing.
Duration: 6 months / 18 ECTS credits
The "Diploma in International Marketing" is perfect for people with
experience in international trade because it will provide successful experts
with a thorough grounding in the key areas of international marketing:
Pricing, Product, Brand, Segmentation, Distribution, ...
Addressed to:
the "Diploma in International Marketing" is intended for all those wishing
to specialize in global marketing.
Tutors of the Diploma in International Marketing:
Course learning materials: 
Also available in:
 Postgrado
Marketing Internacional
Diplôme
en Marketing International
Communication with tutors (student's questions, exercises ...) in:
 
Methodology: distance e-learning. This diploma is based on the
application of the case study method.
Educational level: Continuing education / Executive education programs.
Related Courses:
Master in Foreign Trade - Diploma
in Int. Trade
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