Diploma in International Marketing (e-learning)

EENI Business School & HA University



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Postgraduate Diploma in International Marketing and Internationalization (distance learning, 30 ECTS, Master in International Business in English)

The objective of the Postgraduate Diploma in International Marketing and Internationalization (eLearning) taught by EENI Business School & HA Independent University, is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to global marketing of an exporting company: international pricing, product, promotion, brand, segmentation, international distribution, export department, intercultural management, internationalization and foreign direct investment (FDI), Intellectual Property Rights (TRIPS), No to Corruption in International Business...

Online Diploma in International Marketing

  1. Credits of the Postgraduate Diploma in International Marketing and Internationalization: 30 ECTS (European Credit Transfer and cumulation System)
  2. Duration: 6 months
  3. Total Tuition Fees of the Postgraduate Diploma in International Marketing and Internationalization: EUR 720 (Pricing Policy, Financing)
  4. Organisation: EENI Business School & HA University
  5. Students can begin the course when he/she wishes (open enrolment) and from any place in the world
  6. Requires an average dedication of 12 hours per week
  7. Download in PDF: Brochure of the Postgraduate Diploma in International Marketing and Internationalization
    1. Syllabus of International Marketing Related Subjects

Online Continuing education (Masters, Courses)

Request for Information Request for information

Language of the Postgraduate Diploma in International Marketing and Internationalization: Master in International Business in English (or Study Master Doctorate Business in Spanish Postgrado en Marketing Internacional Study, Master in International Business in French Diplôme en marketing international Masters Foreign Trade in Portuguese Pós-Graduação em Marketing Internacional). For improving international communication skills, student has free access to course materials in these languages (free multilingual training).

Subjects of the Postgraduate Diploma in International Marketing and Internationalization (eLearning):

  1. International Marketing (1 ECTS)
  2. Global Market Research (2 ECTS)
  3. International Product / Service Policy (2 ECTS)
  4. International Pricing Policy (1 ECTS)
  5. International Promotion Policy  (4 ECTS)
  6. International Distribution (3 ECTS)
  7. International Segmentation, Brand, and Positioning (3 ECTS)
  8. Export Department (1 ECTS)
  9. Intercultural Management (2 ECTS)
  10. Internationalisation (2 ECTS)
  11. Foreign direct investment (FDI) (2 ECTS)
    1. Conference on Trade and Development (UNCTAD) and FDI
    2. Investments abroad
  12. Intellectual Property Rights (TRIPS) (2 ECTS)
    1. World Intellectual Property Organisation (WIPO)
  13. No to Corruption in International Business (4 ECTS)

No to Corruption in International Business (PDF)

The Online Diploma in International Marketing and Internationalization includes the Market Access Tool:

International Market Access (Master)

Objectives of the Diploma in International Marketing and Internationalization

The ultimate goal of the Postgraduate Diploma in International Marketing and Internationalization is to design an International Marketing Plan for an export company.

Diploma intended for all those wanting to specialise in global marketing.

The Online Diploma in International Marketing and Internationalization is ideal for people with experience in international trade (Incoterms, logistics, customs...) because it will provide successful experts with a thorough grounding in international marketing key areas.

Video Master of Science in International Business Video Diploma in International Marketing and Internationalization

Online Enrolment Procedure (continuous):

Online enrolment procedure - EENI Business School & HA University

Advantages EENI Business School & HA University

  1. Methodology: e-learning/Distance Learning
  2. Case method

Diploma: the students who complete all the exercises will obtain the diploma issued by EENI Business School & HA Independent University.

  1. Students with a Bachelor's Degree will receive a “Postgraduate Diploma in International Marketing and Internationalization.” In this case; it will be necessary to send us a certified copy of the academic degree (university diploma)
  2. Students without a Bachelor's Degree will receive an “Advanced Diploma in International Marketing and Internationalization”

Pedro Nonell, African Students

The students who have approved this Postgraduate Diploma can validate them and register for a Master or Doctorate at EENI Business School & HA University:

  1. Master of Science in International Trade and Global Marketing
  2. Executive Master in International Business (MIB)
  3. Doctorate in Global Trade

Paterson Ngatchou: EENI Business School & HA University Professor Video - My experience at EENI

❮ Samples of the Diploma in International Marketing ❯

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Export Prices

Global brand strategy

Mexico FEMSA

Trade-Related Aspects of Intellectual Property Rights

e-Master: International market segmentation

Why study the Postgraduate Diploma in International Marketing and Internationalization with EENI Business School & HA University?

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