Diploma in International Marketing e-learning

EENI- School of International Business

Programme structure - Postgraduate Diploma in International Marketing (distance learning)

The objective of the Postgraduate Diploma in International Marketing (24 ECTS, e-learning) is to provide all the knowledge, tools, and techniques necessary to manage all technical aspects related to the global marketing of an exporting company: international pricing, product, promotion, brand, segmentation, or international distribution.

 

Subjects of the Postgraduate Diploma in International Marketing (e-learning):

ECTS AC Credits
  International Marketing 24 12
1 International Marketing 1 0.5
2 Market Research 2 1
3 International Product Policy 2 1
4 International Pricing Policy 1 0.5
5 International Promotion Policy 5 2.5
6 International Distribution 5 2.5
7 International Segmentation, Brand, and Positioning 4 2
10 Not to Corruption in International Business

No corruption Business

No to Corruption

4 2

The ultimate goal of the Postgraduate Diploma in International Marketing is to design an international marketing plan for an export company.

The Diploma in International Marketing includes the Market Access Tool:

Market Access

Request for information of the Postgraduate Diploma in International Marketing

Language of the Postgraduate Diploma in International Marketing: En (or Es Marketing Fr Marketing International Pt Marketing)
For improving international communication skills, the student has free access to the materials in these languages.

  1. Credits of the Postgraduate Diploma in International Marketing:
    - 24 ECTS (European Credit Transfer and Accumulation System).
    - 12 AC Credits (American Credit).
  2. Duration: 5 months
  3. Objectives of the Diploma
  4. Download the syllabus of the Postgraduate Diploma in International Marketing (PDF)
  5. Methodology: e-learning/Distance Learning.
  6. Case method.

Total Tuition Fees of the Postgraduate Diploma in International Marketing: 944 Euros. Partial Scholarships are available.

Intended to: Diploma intended for all those wanting to specialise in global marketing.

The Diploma in International Marketing is ideal for people with experience in international trade (Incoterms, logistics, customs...) because it will provide successful experts with a thorough grounding in the key areas of international marketing.

Diploma: Students who complete all exercises will obtain the diploma issued by EENI (School of International Business).

  1. Students with a bachelor's degree will receive a “Postgraduate Diploma in International Marketing.” In this case; it will be necessary to send us a certified copy of your academic degree (university diploma).
  2. Students without a bachelor's degree will receive an “Advanced Diploma in International Marketing”

Students who have approved this Postgraduate Diploma can validate them and register for a postgraduate Master in EENI: Master in International Trade and Global Marketing - Master Executive in International Business (MIB)

Master in International Business Video Diploma in International Marketing

Master International Trade Video - My experience at EENI

EENI Professors:
EENI Professors

EENI (School of International Business)
EENI Students master

Why study the Postgraduate Diploma in International Marketing with EENI?

Subjects of the Postgraduate Diploma in International Marketing: market research, product policy, export prices, international promotion, international distribution, Segmentation, Brand, and Positioning.

Samples of the Postgraduate Diploma in International Marketing

Direct exports

Export Prices

Global brand strategy

Mexico FEMSA

International market segmentation


EENI Business School