Diploma in International Marketing (Online)

Diploma in International Marketing and Internationalization (Online, 30 ECTS, )

Diploma in International Marketing and Internationalization

The objective of the Professional Diploma in International Marketing and Internationalization taught by EENI Global Business School, is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the global marketing of an exporting company.

Online Diploma in International Marketing

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African Students (Masters, Courses, Foreign Trade, Business)

Credits: 30
Duration: 6
months It is recommended to dedicate about twelve hours of study per week following a flexible schedule. It is possible to reduce the duration dedicating more hours a week
Tuition Fees: EUR 720. Financing:
1. Cash Payment (at enrollment date): 10% of discount. Amount to pay: € 648
2. Payment with EENI financing:
  1. 70% at enrollment date: € 504,
  2. 30% at the end of the Diploma: € 216
Open Online Enrollment
Download the Admission Form
Download in PDF: Brochure of the Diploma
1. Syllabus of the international marketing Related Subjects

Languages: Masters, Doctorate, International Business, English

Also
available in For improving the international communication skills, the student has free access to the learning materials in these languages (free multilingual training).
Programa Superior en Marketing Internacional Diplôme en marketing international Curso de especialização em Marketing Internacional

Some of the analyzed subjects are: international pricing, product, promotion, brand, segmentation, international distribution, export department, intercultural management, internationalization, FDI, Intellectual Property Rights (TRIPS), No to Corruption in International Business...

Direct Exports

Global Marketing: export prices, distribution, promotion..

International Marketing (1 ECTS)
Global Market Research (2 ECTS)
International Product / Service Policy (2 ECTS)
International Pricing Policy (1 ECTS)
International Promotion Policy (4 ECTS)
International Distribution Policy (3 ECTS)
International Segmentation, Brand, and Positioning (3 ECTS)
Export Department (1 ECTS)
Intercultural Management (2 ECTS)
Internationalization (2 ECTS)
Foreign direct investment (FDI) (2 ECTS)
1. Conference on Trade and Development (UNCTAD) and FDI
2. Investments abroad
Intellectual Property Rights (TRIPS) (2 ECTS)
1. World Intellectual Property Organization (WIPO)
No to Corruption in International Business (4 ECTS)

No to Corruption in International Business (PDF).

The Diploma in International Marketing and Internationalization includes the Market Access Tool:

International Market Access

Objectives of the Diploma.

The ultimate goal of the Professional Diploma is to design an International Marketing Plan for an export company.

The Diploma is intended for all those wanting to specialize in the global marketing.

The Diploma in International Marketing and Internationalization is ideal for people with experience in international trade (Incoterms, logistics, customs...) because it will provide successful experts with a thorough grounding in the international marketing key areas.

Export Prices (International Pricing Policy) Incoterms

Pedro Nonell, African Students, Master Doctorate, International Business

The students who complete all the exercises will obtain the “Professional Diploma in International Marketing and Internationalization” issued by EENI Global Business School.

The students who have approved this Diploma can validate them and register for a Master or Doctorate at EENI:

Masters: International Business, Foreign Trade.

Doctorate: World Trade.

Mexico FEMSA

Trade-Related Aspects of Intellectual Property Rights

International market segmentation