EENI Global Business School
Objectives (Diploma International Marketing)

Objectives of the Online Professional Diploma in International Marketing

Professional Diploma in International Marketing taught by EENI Global Business School.

The objective of the Professional Diploma in International Marketing and Internationalisation is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the global marketing of an exporting company: international pricing, product, promotion, brand, segmentation, distribution...

Online Diploma in International Marketing

  1. To learn about the key concepts related to the international marketing.
    1. We will analyse the purpose of the international marketing, explore the concepts of price and value to the customer, examine the marketing mix in the context of the export marketing and discuss the key elements of an export marketing plan
  2. To understand the key tools and concepts of the International market research and how best to apply them.
    1. A PEST analysis is an analysis of the external macro-environment that affects all the firms
  3. To learn the international product policy key areas, the importance of a product adaptation to the local requirements when entering new export markets and analyse the product characteristics that typically need to be modified for the different markets
  4. To understand the importance of an appropriate International Pricing Strategy when entering new export markets
    1. To examine the pricing options available to the exporter and outline the criteria to be used when establishing a pricing strategy.
    2. The criteria defined in pricing under the Incoterms® 2020
  5. To learn the importance of an appropriate International Promotion Strategy when entering new export markets, examine the promotion options available to the exporter, outline the key points to note when designing a company brochure and analyse the available tools when implementing a promotion campaign
    1. To understand the influence of a country brand on its export performance
    2. To understand the fundamentals of the international fairs, the appropriate preparation and attendance and its related follow-up activity
    3. To understand how to plan and prepare a business trip to a prospective export market and the follow-up, which will then be required
  6. To learn the importance of planning an appropriate International Distribution Strategy when entering new export markets, examine the distribution options available to the exporter, outline the criteria to be used when selecting a distribution option and analyse the strategies that can be implemented for the consumer and industrial products
  7. To know the channel options, that may be used when entering a new export market.
  8. We are going to examine the direct and indirect export channels open to the exporter, analyse the functions of the importers and representatives, discuss the use of a company personnel and sales or production subsidiaries as well as explore franchising, licensing and other channels
  9. To examine the process of evaluating, recruiting and managing the international sales representatives and the mechanism involved in selling into the department stores and hypermarkets
  10. To understand the importance of the international segmentation in our marketing and the strategies of internationalisation
    1. To know the targeting strategies: concentrated, differentiated, product specialisation, market specialisation, full market coverage
  11. To know the main brand strategies: global, regional or local
    1. To understand the brand value creation process in the global markets
  12. To know the strategies of positioning a brand in the international markets
  13. How to set up and run an Export Department
  14. To know how to design and implement a strategy of internationalisation for export companies
  15. To offer a global vision of the Foreign direct investment (FDI)
  16. To learn the different strategies to establish a company abroad
  17. To learn about the tools that a company can implement to fight against corruption
  18. To learn the importance and pillars of the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) of the World Trade Organisation

Enrol / Request for Information Enrol / Request for Information

Direct exports

The important thing is to learn!

Tweter Tweet
Tell a Friend:

/ Contact / Whatsapp / Contact by Skype / Contact by Phone / / Print this page /

Return to the previous page Back

Continuous assessment.

Each subject of the Professional Diploma in International Marketing has exercises that are evaluated, which the student must work out and pass to obtain the diploma.

Subjects of the Professional Diploma in International Marketing: market research, product policy, export prices, international promotion, international distribution, Segmentation, Brand, and Positioning.

Study Master Doctorate Business in Spanish Programa Superior en Marketing Internacional Study, Master in International Business in French Diplôme en marketing international Masters Foreign Trade in Portuguese Curso de especialização em Marketing Internacional

(c) EENI Global Business School (1995-2021)
Due to the COVID Pandemic, EENI has implemented teleworking. Please only contact by email, WhatsApp or through the information request form
We do not use cookies
Back to top of this page