Internationalisation/FDI (Bachelor's Degree)

EENI- School of International Business

Internationalisation/Foreign Direct Investment (Bachelor's Degree in International Trade, e-learning, fifth semester)


Bachelor's Degree in International Trade

Subject - “Internationalisation Strategies. Foreign Direct Investment (FDI)” (6 ECTS) - Bachelor's Degree in International Trade

Syllabus of the Program: Internationalisation Strategies.

  1. Introduction to the Internationalisation Strategies
  2. Internationalisation Process
  3. Competitive strategy and international competitiveness
  4. Porter's five forces analysis
  5. Value chain
  6. SWOT Analysis
  7. Strategies of globalisation, regionalisation and localisation
  8. Global strategic alliances
  9. Case Study:
    1. Internationalisation of companies
    2. Internationalisation Strategy of BASF, DANONE and Nokia

Objectives of the Program “Internationalisation Strategies”:

  1. To understand the concepts of value chain and competitive advantage
  2. To know how to design and implant an Internationalisation Strategy for export companies
  3. To analyse success cases of internationalisation of companies

Syllabus of the Program: Foreign Direct Investment (FDI).

1- Introduction to the Foreign Direct Investment (FDI).

  1. Introduction to the Foreign Direct Investment
  2. FDI's Global Investment
  3. World Trade Organisation and FDI
  4. Organisation for Economic Cooperation and Development (OECD) and FDI
  5. European Union's Foreign Direct Investment Policy
  6. Multilateral Investment Guarantee Agency's (MIGA)
  7. Agreement on Trade-Related Investment Measures (TRIM)
  8. Index of Economic Freedom

2- Conference on Trade and Development (UNCTAD) and FDI

  1. United Nations Conference on Trade and Development (UNCTAD) and FDI
  2. UNCTAD'S FDI Indices
  3. Case Study: FDI Inward and outward Index
  4. Calculation methodology of the FDI
  5. UNCTAD World Investment

3- Investments Abroad

  1. Establishing companies abroad:
    1. Sales delegations
    2. Affiliated companies
    3. Branches
    4. Joint ventures
  2. Optimising expropriation risks
  3. Corporate governance
  4. Investing in Developing Countries
  5. Case Study:
    1. Reconstruction of industry in the former Soviet Republics
    2. Incorporating a Company in the United States

The main objective is to understand the key concepts of the Foreign Direct Investment (FDI)

On finishing this subject, the student will know:

  1. The different strategies to follow to set up a company in an international market beyond merely the sale of products
  2. The legal formulas that adapt better to investments, and the decisions are taken by a gift products company that established its commercial branch in the United States
  3. The troubles are arising from establishing investments in the developing countries

Subjects of the fifth semester of the Bachelor's Degree in International Trade

FDI (Bachelor's Degree in Trade, 2-4)

ECTS: European Transfer and Accumulation System

Samples:  Internationalisation Strategies and Foreign Direct Investment (FDI) (Bachelor's Degree in International Trade, e-learning, fifth semester)

Foreign Direct Investment (FDI)

FDI Foreign direct investment

Investing abroad FDI

Language of the subject “Internationalisation Strategies and Foreign Direct Investment (FDI)” of the Bachelor's Degree in International Trade (fifth semester): English or Spanish Licenciatura Comercio, French Licence commerce Portuguese Licenciatura comércio



U-EENI University Catalonia is Spain