Business in the Maghreb (Degree Africa)

EENI- School of International Business

Optional Subject - Business in the Maghreb (Bachelor's Degree in Inter-African Business, e-learning,)


Bachelor's Degree in Inter-African Business

Optional Subject - “Doing Business in the Maghreb” (8 ECTS) - Bachelor's Degree in Inter-African Business (Sixth semester)

Doing Business in the Maghreb

The main objective of the subject “Doing Business in the Maghreb” is to offer a global vision of the Maghrebian economy and Business opportunities in the Maghreb.

  1. To learn to do business in Morocco, Algeria, Tunisia...
  2. To understand the importance of the AMU (Arab Maghreb Union)
  3. To analyse the Foreign Direct Investment and International Trade in the Maghrebian markets
  4. To know the main Maghrebian Businessmen
  5. To develop a Business Plan for the Maghreb

Syllabus of the Program: Arab Maghreb Union (AMU).

  1. Introduction to the Maghreb
  2. Introduction to the Arab Maghreb Union (AMU)
  3. Treaty of Marrakech
  4. Objectives and mission of the Arab Maghreb Union
  5. Institutions of the Arab Maghreb Union
  6. Maghrebian Bank of Investment and Foreign Trade
  7. Economy of the Maghreb
  8. Economic Integration in the region of the Arab Maghreb Union
  9. Competitiveness of the Maghrebian countries
  10. International Trade of the countries of the Arab Maghreb Union
  11. Agreements with other organisations
  12. Maghrebian ports

Objectives of the Program “Arab Maghreb Union (AMU)”:

  1. To understand the objectives and institutions of the Arab Maghreb Union (AMU)
  2. To evaluate the advantages for the member countries and the areas of cooperation of the Arab Maghreb Union
  3. To analyse the competitiveness of the Maghrebian countries
  4. To analyse the Economic Integration process (free movement of persons, services, products, Common Market...) and International Trade between the member countries of the Arab Maghreb Union
  5. To analyse the role of the Bank Maghrebian of Investment and Foreign Trade

Agadir Agreement. Arab Mediterranean Free Trade Agreement.

  1. Introduction to the Arab Mediterranean Free Trade Agreement (Agadir Agreement)
  2. Member countries of the Agadir Agreement: Egypt, Morocco, Tunisia and Jordan
  3. Role of the EU in the Agadir Agreement
  4. Technical unit of the Agadir Agreement
  5. Barcelona Process
  6. Accumulation of Origin with the Euro-Mediterranean countries
  7. International Trade between the member countries of the Agadir Agreement
  8. International Trade with the European Union

Syllabus of the Program: Doing Business in Algeria

  1. Introduction to Algeria
  2. Algerian Economy
  3. Algerian International Trade
  4. Port of Algiers and Port of Oran
  5. Invest in Algeria
  6. Business opportunities in Algeria
  7. Access to the Algerian market
  8. Business Plan for Algeria

Ali Haddad

  1. The Algerian Muslim Businessman Ali Haddad
  2. The Construction Group ETRHB Haddad

Issad Rebrab

  1. The Algerian entrepreneur Issad Rebrab
  2. CEVITAL Group

Objectives of the Program “Doing Business in Algeria”:

  1. To know the trade agreements of Algeria
  2. To analyse the international trade relations of Algeria
  3. To study the profile of companies and Algerian Businessmen

Syllabus of the Program: Doing Business in Libya

  1. Introduction to Libya
  2. Libyan Economy
  3. Libyan International Trade
  4. Business opportunities in Libya
  5. General Council on Privatisation and Investments
  6. Case Study:
    1. Libyan oil sector
    2. Libyan Free-Trade Areas
  7. Access to the Libyan market
  8. Business Plan for Libya

Objectives of the Program “Doing Business in Libya”:

  1. To evaluate the business opportunities in Libya
  2. To know the trade agreements of Libya
  3. To investigate the trade relations of Libya with the country of the student

Syllabus of the Program: Doing Business in Mauritania

  1. Introduction to Mauritania
  2. Doing Business in Nouakchott
  3. Mauritanian Economy
  4. Mauritanian International Trade
  5. Business opportunities in Mauritania
    1. Fishing
    2. Agriculture
    3. Mauritanian mining sector
  6. Mauritanian companies:
    1. Mauritel mobiles
    2. National Industrial and Mining Company
  7. Invest in Mauritania
  8. Access to the Mauritanian market
  9. Business Plan for Mauritania

Objectives of the Program “Doing Business in Mauritania”:

  1. To learn to do business in Mauritania
  2. To evaluate the business opportunities in Mauritania
  3. To explore the free trade agreements of Mauritania
  4. To investigate the trade relations of Mauritania with the country of the student
  5. To learn to develop a Business Plan for the Mauritanian market

Syllabus of the Program: Doing Business in Tunisia

  1. Introduction to Tunisia
  2. Tunisian Economy
  3. Tunisian International Trade
  4. Directorate General of Customs
  5. Tunisian Ports
  6. Invest in Tunisia
  7. Key Tunisian industrial sectors: agri-food, electric, textile, leather..
  8. Agency of Industry Promotion
  9. Agency of Investment Promotion
  10. Tunisian companies:
    1. BENETTON Tunisia
    2. UNILEVER
    3. Danone and STIAL
    4. Tunisia Telecom
  11. Access to the Tunisian market
  12. Business Plan for Tunisia

Mohammed Ali Harrath

  1. The Tunisian Businessman Mohammed Ali Harrath
  2. Islamic Channel (TV)

Objectives of the Program “Doing Business in Tunisia”:

  1. To learn to do business in Tunisia
  2. To evaluate the business opportunities in Tunisia
  3. To know the trade agreements of Tunisia
  4. To investigate the trade relations of Tunisia with the country of the student
  5. To learn to develop a Business Plan for the Tunisian market
  6. To study the profile of Tunisian companies

Syllabus of the Program: Doing Business in Morocco

  1. Introduction to Morocco
  2. Business in Casablanca and Rabat
  3. Moroccan economy
  4. Key sectors of the Moroccan economy
    1. Industry
    2. Energy
    3. Agriculture
    4. Fishing products
    5. Tourism
    6. Transport
    7. Mining
    8. Commerce
    9. Sole Energy
    10. Agriculture
    11. Fishing
    12. Real estate
  5. International Trade of Morocco
  6. Port of Casablanca
  7. Invest in Morocco
  8. Moroccan Agency for Investment Development
  9. Case Study:
    1. Akwa Group
    2. Free zone of Tangier
    3. Moroccan Bank of Foreign Trade
    4. Attijariwafa Bank
  10. Access to the Moroccan market
  11. Business Plan for Morocco

Syllabus of the Program: Case Study - Moroccan Businessmen.

Othman Benjelloun

  1. The Moroccan Muslim Businessman Othman Benjelloun: the richest Moroccan man
  2. BMCE Bank
  3. The insurance company Al Wataniya

Aziz Akhannouch

  1. The Moroccan Businessman and politician Aziz Akhannouch
  2. Akwa Oil Group

Miloud Chaabi

  1. The Moroccan Muslim Businessman Miloud Chaâbi
  2. The Real State Group Ynna Holding (hotels, supermarkets)
  3. Miloud Chaâbi Foundation

Mohammed Hassan Bensalah

  1. The Moroccan Entrepreneur Muslim Mohammed Hassan Bensalah
  2. Holmarcom Group

Anas Sefrioui

  1. The Moroccan Muslim Businessman Anas Sefrioui
  2. The real state Group Addoha
  3. Expansion of the Addoha Group in Africa

Objectives of the Program “Doing Business in Morocco”:

  1. To learn to do business in Morocco
  2. To evaluate the business opportunities in Morocco
  3. To know the trade agreements of Morocco
  4. To investigate the trade relations of Morocco with the country of the student
  5. To learn to develop a Business Plan for the Moroccan market
  6. To study the profile of Moroccan Businessmen

Syllabus of the Program: European Neighbourhood Policy of the European Union (EU).

  1. Introduction to the European Neighbourhood Policy of the EU
  2. Euro-Mediterranean Partnership (EUROMED)
  3. European Neighbourhood Policy with Morocco and Tunisia

Objectives of the Program “European Neighbourhood Policy”:

  1. To know the strategic importance of the European Neighbourhood Policy
  2. To investigate the trade relations between the EU and Morocco and Tunisia

European Union-Morocco Association Agreement

  1. Introduction to the EU-Morocco Association Agreement
  2. Main characteristics of the Morocco-EU Association Agreement

European Union-Algeria Association Agreement.

  1. Introduction to European Union (EU)-Algeria Association Agreement
  2. Safeguard measures
  3. System of pan-Euro-Mediterranean cumulation of origin
  4. International Trade Algeria-European Union

Syllabus of the Program: Euro-Mediterranean Partnership (EUROMED) of the European Union (EU).

  1. Introduction to the Euro-Mediterranean Partnership (EUROMED)
  2. Union for the Mediterranean
  3. Barcelona Declaration
  4. System of pan-Euro-Mediterranean cumulation of origin
  5. Euro-Mediterranean trade relations
  6. Arab Mediterranean Free Trade Agreement
  7. International Trade of the European Union with the countries of the South of the Mediterranean
  8. Association Agreement with Egypt

Objectives of the Program “ Euro-Mediterranean Partnership (EUROMED) of the EU”:

  1. To know the fundamentals of the Euro-Mediterranean Partnership
  2. To investigate the trade relations and the EU Association Agreements with the countries of the South of the Mediterranean

Syllabus of the Program: Other Free Trade Agreements in the Maghreb

Morocco-European Free Trade Association (EFTA) Free Trade Agreement

  1. Introduction to the Morocco-European Free Trade Association Free Trade Agreement
  2. Topics covered in the Morocco-European Free Trade Association Trade Agreement
  3. International Trade between the European Free Trade Association(Iceland, Liechtenstein, Norway, Switzerland) and the Kingdom of Morocco

Tunisia-European Free Trade Association (EFTA) Free Trade Agreement

  1. Introduction to the Tunisia-European Free Trade Association (EFTA) Free Trade Agreement
  2. Topics covered in the Tunisia-European Free Trade Association Trade Agreement
  3. International Trade between the European Free Trade Association and the Republic of Tunisia

United States-Morocco Free Trade Agreement.

  1. United States-Morocco Free Trade Agreement
  2. Advantages of the Free Trade Agreement
  3. International Trade United States-Morocco
  4. Business opportunities

Turkey-Morocco Free Trade Agreement.

  1. Turkey-Morocco Free Trade Agreement
  2. Advantages of the Free Trade Agreement
  3. International Trade Turkey-Morocco

Trade Preferential System of the Organisation of Islamic Cooperation (OIC).

  1. Introduction to the Trade Preferential System (SPC) of the Organisation of Islamic Cooperation
  2. Framework Agreement on the Trade Preferential System of the OIC
  3. Protocol on the Preferential Tariff Scheme
  4. Rules of origin

We Trust in Africa

  1. ECTS = European Transfer and Accumulation System
  2. CECT = Credit of Capitalisable and Transferable Evaluation (CAMES)

Samples: Doing Business in the Maghreb (Bachelor's Degree in Inter-African Business, e-learning, Sixth semester, optional)

Arab Maghreb Union (AMU)

Doing Business in Morocco

Othman Benjelloun Moroccan Business People

Doing Business in Mauritania

Tangier Free Zone

Language of the subject (optional) “Doing Business in the Maghreb” of the Bachelor's Degree in Inter-African Business (Sixth semester): English or Spanish Licenciatura África French Licence Afrique Portuguese Bachelor's Degree Africa



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