The WTO Agreements on Technical Barriers to Trade (TBT), Sanitary and Phytosanitary Measures (MSF), and Pre-shipment Inspection
The objectives of the subject “Customs” are the following:
To understand the customs procedures in foreign trade, the different
commercial regimes and the methods of product classification
To learn about the fundamental concepts related to the customs: customs
clearance, customs valuation, non-tariff barriers and obstacles,
pre-shipment inspection, origin of goods, Harmonized System, customs
processes..
To know the process of importing a product and the customs regimes
To understand the functions of the WCO and the WTO related to the customs
PEST analysis (Political, Economic, Social, and Technological Factors)
Case Study: Market research using the market access tool (MADB) of the EU
The course includes the Market Access Tool:
The main purpose of the Subject “International market research” is to understand the key tools and concepts of the international market research and how best to apply them.
To understand the importance of the international market research in the strategies of Internationalization
To know how to analyze an international market research
To learn how to use the PEST analysis (Political, Economic, Social, and Technological)
This will be achieved by:
Analysing the goals of researching a new export market
Outlining the features of qualitative and quantitative analysis
Detailing the type of information that the student should obtain to assess the commercial viability of an export market
Product life cycle and international pricing policy
Calculation of the export prices
International prices and Incoterms® 2020
Analysis of competitor's prices
International Pricing Strategies
Pricing strategy when entering new export markets
Pricing options available to the exporter
E-Business and pricing policy
Case Study:
Pricing Policy and Inflation
Price of Traded Goods and Services in Asia
The main purpose of the Subject “International Pricing Policy” is to understand the importance of an appropriate pricing strategy when entering new
export markets.
We are going to examine the pricing options available to the exporter and outline the criteria to be used when establishing a pricing strategy
We will also look at the criteria defined in pricing under the Incoterms
This will be achieved by:
Examining the pricing options available to the exporter
Outlining the criteria to be used when establishing a pricing strategy
Analysing the goals of a pricing policy
Detailing how to arrive at an export price
Introducing the criteria defined in pricing under the Incoterms® 2020