| | Course syllabus: (Brazil - Sao Paulo
- Master Business in America)
Course summary
Cases: land Rover do Brazil, Toyota, International Paper Co., Multibras, Gerdau, Azaleia, Odebrecht, Marcopolo, Havaianas, Hering, EMBRACO ...
Land Rover no Brazil
With factory in Brazil since 1998, the Land Rover already marketed in the
country more than five thousand vehicles of the models Defender, Discovery and
Range Rover. In 2000, the American company Ford Motor Company bought the Land
Rover division of the German BMW. Currently, the network authorized account with
18 dealers in various states of the country.
Initially, the Land Rover Brazil brought all components of the model to defend
its matrix, in England. Only the assembly was done here. Today, after an intense work of nationalization, the most important items are
produced here, such as: tires, steel wheels, chassis, exhaust, glass, etc.
banks. In Brazil, the factory is located in St. Bernard, in the State of Sao Paulo.
Toyota do Brazil
Toyota do Brazil was established on January 23, 1958. The first Land Cruiser
were assembled in one area in the neighborhood paulistano of Ipiranga. There
were 3 years of operation to decide whether to build a plant in acquired land in
San Bernardo do Campo. In November of 1962 was inaugurated the factory of Toyota
in Brazil, until now in operation. The Land Cruiser imported led to the
Bandeirante.
This plant of Toyota is one of only in operation in the world to keep all
industrial operations conducted by the company itself. This allows complete
control of all processes, and ensures the quality of the final product. The
latest conquest of the plant of San Bernardo do Campo occurred in March 1999
with the ISO 14001 certificate, which commits the company to environmental
issues.
In September 1998, was inaugurated a second factory of Toyota in Brazil located
in Indaiatuba, began operating with the manufacture of the Corolla, the
best-selling car in the world in the history of the auto industry worldwide.
International Paper Co.
the international Paper was formed in 1898 and, with Union Camp (1999) and
Champion International (2000), is the largest company of paper and forest
products in the world. The administration world is located in the
United States, in Stamford, CT. The company has
operations in 50 countries in the American continents, Europe and Asia, and exports to more than 130
countries.
The annual sales are in the house of 25 billion dollars and between their main
areas of business are roles for communication and printing, packaging, distribution and products. No stock market, International
Paper that listed in the Dow Jones NYSE (Stock Exchange the
New York).
Available only in:  Negocios no Brazil.
Spanish: Comercio Exterior Brazil
MULTIBRAS
Created in May 1994, as a result of the merger and integration of Brastemp, Consul and Semer, companies of the Group Brasmotor, the Multibras SA Appliances
became the largest industry in the white line in Latin America. Today is a
subsidiary of Whirlpool corporation, largest manufacturer of appliances
worldwide, and represents Latin America.
The Multibras is the only company that manufactures in Brazil, with the marks
Brastemp and Consul, all products of white: refrigerators, freezers horizontal
and vertical, stoves, laundry, ovens, microwaves and debuggers air. With the
brand Brastemp also offers portable appliances such as: coffee and
multiprocessor. He at international levels of quality and productivity, according to the demands of the Global market.
The company employs today, about 6 thousand people in their units located in Sao
Paulo, Rio Claro, interior of Sao Paulo; Joinville, in the state of Santa
Catarina; Manaus in the state of Amazonas; La Tablada, in Argentina, and
Santiago , in Chile.
In order to maximize the use of available resources in Brazil and Argentina to
Multibras SA Appliances owns the stock control of the Whirlpool
Argentina SA, the market leader in white Argentine, with the brands Whirlpool and Eslabon of Luxury. It has, however, the stock control of the Whirlpool
Chile.
Since 1995, all units are certified according to the international standard ISO
9000, certifying the quality of its products and services. In addition to the
Brazilian market, the Multibras meets the markets of 70 countries in five
continents.
GERDAU
The Gerdau Group occupies the position of largest producer of long steel on the
American continent, with steel plants distributed in Brazil, Argentina, Canada, Chile, United States and
Uruguay. Today, reaches a total installed capacity of 14.4 million tonnes of steel a year.
The Gerdau Group maintains presence in the international market exporting long
products and special common to all continents. Gerdau The products meet
international standards of quality.
For the Gerdau Group, is an international, world-class, not just be present in a
wide geography. We think as global player at all levels and present performance
differential, which meet the most stringent quality standards.
AZALEIA
Footwear Azaléia and the largest company of footwear from
Brazil. The design
and comfort of footwear Azaléia you and the consumers of more than 70 countries.
A philosophy of Footwear Azaléia reflects not only the attitude of his
administration, but is this the way a company treats its employees, customers, suppliers, community and government.
The company also is showing the aggressive policy of internationalization of their footwear. So the Footwear Azaléia S / A was indicated by the industry to
receive the trophy Featured Export INSERÇÃO INTERNATIONAL.
The company produces annually 45 million pairs, getting a gross turnover of $
650 million and generating 14 thousand direct jobs and 3.5 thousand indirect. In
recent years, it has undertaken a series of actions to put the brand Azaléia in
several countries.
The success of the venture resulted in the installation of commercial offices in
the United States, Peru, Chile and the
Czech Republic and is currently in
negotiations with the United Arab Emirates and
Mexico. Today, the Group Azaléia
exports 20% of the total manufactured.
Odebrecht
Founded in 1944, the Organization Odebrecht operates in the areas of engineering and construction and Chemical and Petrochemical and has holdings in
sectors of infrastructure and public services. There are more than 36 thousand
members in countries in South America, North America, Africa and
Europe. Brazil
is the host country.
The unit ethical and cultural performance that is ensured by the practice of Business Technology Odebrecht, set of principles, concepts and criteria
developed since 1944, year of the foundation of Construtora Norberto Odebrecht, a company that gave rise to the Organization.
Expertise International. In 1980, Odebrecht started his international
performance, with the construction of the Hydro-Charcani V, in Peru, and the
system of hydropower Colbún - Machicura in Chile. Over the decade of 80, expanded international role that the countries of Africa and Europe and other
countries in South America
AMBEV
The AmBev is the largest beverage company in Latin America and the fifth largest
drinks company in the world. This position of leadership makes the Brazilian
product can compete with giants in the industry, generating foreign currency for
the country and recognition of excellence of national production.
AmBev, Companhia de Bebidas das Américas, was created in 1999 from the merger of Brahma and Antarctica, the two largest Brazilian breweries.
When historical competitors unite in a single company, the immediate goal is the
consolidation of an organization with the inevitable goal of exceeding the
boundaries of the country and spread across the world marks
Brazil.
EMBRAER
Embraer is the fourth largest manufacturer of commercial aircraft in the
world, a position achieved thanks to the excellence of its products and the
high-end segment in aerospace. With over 30 years of experience in design, manufacturing, marketing and after-sales, the company has already delivered some
5,500 aircraft, which are in operation in different parts of the world. Embraer
has a global base of customers and important partners of worldwide renown, which
results in a significant market share.
Embraer was the largest Brazilian exporter between the years of 1999 and 2001, and was the second largest exporting company in the year 2002. Currently employs
over 12,161 employees (data from September 30, 2002), contributing to the
generation of more than 3,000 Indirect jobs.
Founded in 1969 as a state company capital mix, it was privatized in 1994. His
current drivers hold 60% of the voting shares, distributed between Cia
In 1999, Embraer formalized a strategic alliance with a Group formed by major
European aerospace companies - Dassault Aviation, EADS, Thales and Snecma, which
acquired 20% of the voting shares of the company. Alliances such facilitate
access to new technologies, and enhance the processes of manufacturing and
developing new markets for the products of the company.
Havaianas
It also seems that was the Zori, sandals Japan, the source of inspiration
for the creation of Havaianas sandals on June 14, 1962. But the national version
featured a spread: they were made of rubber. A natural product, 100% nationally
and that guarantee durable and comfortable shoes. Today, they are found
worldwide, and exported to the four corners of the planet.
In Plant Havaianas in Campina Grande (PB), are produced five pairs of Havaianas
sandals per second, which gives 105 million pairs in a year. Since its launch, 2.2 billion pairs of Havaianas sandals were manufactured and sold. Aligned the
feet in size 37, comes to nearly 50 rounds of circumference of the Earth. and
today comes to a conclusion: every three Brazilians, two on average consume a
pair of Havaianas per year.
Marcopolo
Founded in August 6, 1949, in the city of Caxias do Sul, Rio Grande do Sul, Marcopolo SA It is a company devoted to the manufacture of "carrocerias" of buses road, urban and micros.
Leaders in Brazil, Marcopolo is responsible for more than half of "carrocerias"
of buses produced in the country. The company has four units in the national
territory and also factories in Argentina, Colombia, Mexico, Portugal and
South
Africa, with exports to more than 60 countries, including, the
United States, France, England, Germany, Spain, Portugal, Holland,
Mexico, Argentina and Saudi
Arabia.
In 2002, the Marcopolo completed 53 years of activities devoted to the
manufacture of buses. The consolidated results confirm the good performance of the Company experienced in recent years. Despite the adversities, on the one
hand by the stagnation of the economy of major markets abroad, and another, internally, by economic instability, mainly by expectations of the results of the elections, the company exceeded the targets set by increasing local
production and also to the units abroad. Particularly in the Middle East, is
highlighted as the most important supplier of this market.
NATURA
Natura was born in Brazil and bears the mark as proud and legitimate
expression of their origin, but their commitment is greater with the human
being, with the welfare and the individual and society, anywhere. So, go in
search of new crops, bringing his vision of the world, exchange experiences, learn, create new roots and relations is part of its history.
It was to adapt to this new reality and prepare ground to be comprehensive, designed to first be elected leader in Latin America. He today in all regions
and in more than 4,500 municipalities in Brazil.
In South America, is present in Argentina, Chile, Peru and
Bolivia, but it will
not stop there, it already has plans in the market of Mexico and others, in
search following the consolidation of Natura as one of the strong leadership of the Americas.
Hering
The Cia Hering is now the largest company of products from clothing of Brazil. But his guidance, the focus of its business, always in tune with the
trends and requirements of the market, is now very different.
Adopting a philosophy advanced enterprise, focused on the exploitation of labor
and permanent upgrade of its industrial park, Cia.Hering gone through successive
steps in the process of growth, the days of arriving today with
brands and
products of prestige, and a leadership in its market segment.
Working in a segment that is constantly changing, adopted a new position in the
market, with the goal of building brands with values crucial to the consumer. In
an economy that every day becomes more open and internationalized, the very
profile business of the company has changed.
Before focusing mainly for the production, the company now employs its greatest
energy in the construction and management of three major brands, each targeted
to a specific segment of the market.
A company the size of Cia Hering, which has its products in all continents, is
based on a marketing strategy geared to serve the world market.
The Cia Hering has become known for its basic line, but now, the focus of the
company is aimed at products that offer better understanding of placement with
the consumer.
With the requirement for public increasingly targeted, the company started to
have a significant performance in various market niches. Currently, they are
produced more than 1,000 items, such as jeans, blouses, bermudas, shirts and
intimate pieces, with the labels Hering, PUC and dzarm.
EMBRACO "A World Leader Brazilian"
Founded in 1971, in order to meet the industry of Brazilian refrigerators, so dependent on the import of compressors, the EMBRACO began producing in 1974
and that same decade became exporter, conquering markets in Latin America, the
United States and Canada.
In the 80 their products already arrived on all continents, thanks to a strong
sales and distribution structure, currently able to meet more than 70 countries.
Facing the globalization of the economy the company decided to take production
bases abroad and soon came to the world leadership, which today means a market
share of 25%.
The EMBRACO employs approximately 9 thousand people in the world and combines
the talent of their professional standing investment in technology, consolidating itself as supplier of excellence.
The reliability and efficiency of its products are such that the brand EMBRACO
is increasingly the preferred of the major automakers world's largest
manufacturers of appliances and equipment for commercial refrigeration.
BRAZILIAN Companies, Global Strategies, Case Studies, Brazil, Cases, Land Rover do Brazil, Toyota do Brazil, International Paper Co., Multibras, Gerdau, Azaleia, Odebrecht, Marcopolo, Havaianas, Hering, EMBRACO, Master, international business
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EENI International Business
