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Learning Unit: Business in America. Syllabus:
Latin America: Free Trade, Integration and Agreements
- Inter-American Development Bank (IDB).
- Economic Commission for Latin America (ECLAC).
- Organization of American States (OEA).
- Latin American Integration Association (ALADI).
- Mesoamerica Project.
- Bolivarian Alternative for the Americas (ALBA).
- Union of South American Nations (UNASUR).
- Latin American and Caribbean Economic System (SELA).
- Other institutions and agreements.
Latin America: Economy and Foreign Trade
- Latin America Economy.
- Effects of global crisis in Latin America and the Caribbean.
- Key challenges: Innovation and technological change.
- Foreign trade of Latin American countries: exports and imports.
- Economic relations with China.
- The growing influence of China and other emerging economies.
- Regional integration in Latin America and the Caribbean.
Business in North America
North American Free Trade Agreement (NAFTA)
- The North American Free Trade Agreement (NAFTA).
- NAFTA institutions. Free Trade Commission. NAFTA Background.
- Economic facts about NAFTA.
- Success Stories.
Business in United States
US Economy
- Introduction to The United States of America
- United States Economy
- U.S. Market Overview. Main sectors.
- U.S. exports of goods and services. Case study: Top 20 Metropolitan Area Exporters.
- FTA: Free trade agreements.
- Foreign direct investment (FDI). Case study: Asian-Pacific FDI in the U.S.
Miami Florida
- About Florida and Miami. Economy. Foreign trade.
- Financial advantages. Incentives.
- Florida industry clusters.
- Setting up business: Corporations and LLC.
California
- California: Eighth largest economy in the world.
- Regions of California.
- Doing business in Los Angeles.
- Case study: News Corporation.
- The Silicon Valley.
- Players: Adobe, AMD, Apple, CISCO, eBay, HP, Oracle, Yahoo, Symantec, Intel.
- Doing Business with Los Angeles County.
New York
- New York City’s economy.
- Central Business Districts (CBDs).
- The global capital of fashion. Case study: Ralph Lauren, Liz Claiborne, Jones Apparel Group.
- Professional Services. Case: Omnicom Group Inc.
- Manufacturing and industrial.
- High Tech Economy. Nanotechnology. Bioscience.
- Distribution sector.
- Establishing a business in New York City.
Coca Cola Strategy
- The Coca Cola company.
- The local bottling system.
- Brand strategy.
- SWOT analysis.
- Strategy for Americas, Asia and Africa.
Canada
- Introduction to Canada.
- Canadian economy. Competitive Advantages. FDI in Canada.
- Foreign Trade. Trade Negotiations and Agreements of Canada.
- Case study. Canada’s Industry Sectors: Aerospace, Agri-food, Automotive, Software, ...
- Doing business in Ontario – Toronto.
- Doing business in Québec.
- Case study: The Asia-Pacific Gateway and Corridor Initiative (APGCI).
Mexico
- About Mexico.
- Mexican economy. Foreign trade.
- Free Trade Agreements.
- Foreign direct investment (FDI) in Mexico.
- Strategic sectors: software, agribusiness, plastic, footwear, ...
- Setting up business.
Business in South America
Southern Common Market (MERCOSUR)
- MERCOSUR Southern Common Market. Treaty of Asuncion. The Administrative Secretariat.
- The new institutional phase.
- The MERCOSUR political, economic and commercial.
- The Common External Tariff EAC.
- MERCOSUR Origin Regime ROM.
- European Union and Mercosur relationship.
Brazil
- Introduction to Brazil.
- Brazilian economy. Foreign trade.
- Economic policies. European Union and Brazil.
- Business opportunities: agribusiness, technological, ...
- Foreign Direct Investment (FDI) in Brazil.
- Foreign capital: Legal aspects. Setting up business
- Public Private Partnership (PPP).
Sao Paulo
- Sao Paulo, the "Brazil's locomotive".
- The economy of Sao Paulo.
- Doing business.
- Business opportunities in Sao Paulo.
- Public and private sector. PPP (Public Private Partnerships).
Argentina
- Introduction to Argentina.
- Economic profile of the Argentine Provinces.
- Argentinean Economy.
- Argentine Foreign Trade. Imports and exports.
- Foreign Direct Investment in Argentina.
- Cases study: Automotive industry. Biotechnology. Software & IT Services. Creative Industries.
- Doing businesses in Buenos Aires.
- Case study: Audiovisual Industry in Buenos Aires. Arcor.
Chile
- Introduction to Chile.
- Chilean Economy.
- Chilean foreign trade (exports and imports).
- Economic profile of the regions of Chile.
- Businesses in Santiago.
- Foreign Direct Investment in Chile (FDI).
- Case Study: Cencosud.
Uruguay
- Uruguayan Economy.
- Uruguayan foreign trade: exports, imports. FDI.
- Key sectors: industry, food products, ICT (information and communication technology), tourism, financial services, ...
- Trade Agreements of Uruguay.
- Export and import formalities.
- Case study: Eastern Forest. Cristalpet.
Paraguay
- The Republic of Paraguay.
- The Paraguayan economy. Main sectors.
- Paraguayan foreign Trade.
- The Waterway Paraguay-Paraná.
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Business in the Andean countries
Andean Community (CAN)
- The Andean Community (CAN).
- The Andean Integration System (SAI).
- Economic profile of the Andean countries.
- The Andean Community's Common Foreign Policy (CFP). Relationships with European Union, Mercosur, USA, China, India, Russia, ...
- CAN: Productive and commercial development. Trade in goods, services and investments. Transportation.
- The Andean Customs Union. Free Trade Area. Common Market. The NANDINA nomenclature. Common External Tarif (ARIAN).
- The Andean Development Corporation (CAF).
Colombia
- Introduction to Colombia.
- Colombian Economy and Foreign Trade.
- Natural resources. Infrastructure.
- Doing Business in Colombia.
- Foreign Direct Investment (FDI) in Colombia.
- Businesses in Bogota. Create a company.
- Case study: South American Investment Group.
Peru
- Introduction to Peru.
- Economic profile of the Peruvian regions.
- Peruvian Economy. Foreign Trade (Exports and Imports).
- Foreign direct investment in Peru (FDI).
- Agribusiness in Peru. Case: Camposol.
- Opportunities in the services sector. Case: Call Centers in Peru.
- Textiles. Case: Creditex.
- Sectors of interest: Textiles, Tourism, Services, Infrastructure.
- Transport and logistics in Peru. Central Inter-Oceanic Axis.
- FTA: Peru - USA.
Ecuador
- Introduction to Ecuador. Guayaquil and Quito.
- Ecuadorian economy.
- Ecuador's Foreign Trade: Exports and Imports.
- Foreign Direct Investment in Ecuador.
- Analysis of the main sectors: industrial, fashion and accessories, software, flowers, ...
- Case study: the fruit sector in Ecuador. UBESA. Favorita Fruit Holding Company.
- Customs of Ecuador. Import and export formalities.
- Transport and logistics in Ecuador.
Venezuela
- Introduction to the Bolivarian Republic of Venezuela.
- Venezuelan economy.
- Economic profile of the states of Venezuela.
- Doing Business in Caracas - Capital District.
- Case Study: CANTV
Bolivia
- Introduction to Plurinational State of Bolivia.
- Bolivian economy.
- Foreign trade of Bolivia. Exports and Imports.
- FDI - foreign direct investment.
- Case study: Bolivian integration corridors. Economic Integration of Bolivia. ENTEL.
Business in Central America
Central American Integration System (SICA)
- The Central American Integration System (SICA).
- Functions and objectives. Member countries. Specialized Agencies.
- Secretariat for Central American Economic Integration (SIECA).
- Central Trading Scheme: Origins of the Goods, safeguard measures, Central American Tariff System (SAC).
- CA Free Trade Area. Customs and monetary union.
- Central American Bank for Economic Integration (BCIE).
- Free Trade Agreements. Association Agreement EU-CA.
Economy and Foreign Trade
- Central America: Guatemala, Belize, Honduras, El Salvador, Nicaragua, Costa Rica and Panama.
- Central American Economy.
- Foreign trade (exports and imports).
- Foreign Direct Investment in Central America.
Costa Rica
- Introduction to Costa Rica.
- Costa Rican economy.
- Costa Rica's Foreign Trade. Exports and Imports.
- Foreign Direct Investment FDI.
- Business Opportunities: Service sector, advanced manufacturing and medical devices.
- Case study: multinational companies in Costa Rica. Intel CR. Cafe Britt.
El Salvador
- El Salvador.
- Economy of El Salvador.
- Foreign trade of El Salvador. Exports and imports.
- Foreign Direct Investment. Investing in El Salvador.
- Business Opportunities: Business Services, Textiles, Agribusiness, Tourism, Aviation and Electronics, Medical Devices, ...
- Case study: SYKES, Pettenati, Grupo Calvo, Aeroman, Life, ...
Guatemala
- Economy of Guatemala.
- Guatemalan foreign trade: exports and imports.
- Foreign Direct Investment in Guatemala.
- Business opportunities in the field of Call Centers, BPO, Manufacturing, Agro, ...
Honduras
- Honduran economy.
- Foreign trade of Honduras. Exports and imports.
- Foreign Direct Investment FDI.
- Business opportunities in Honduras: Manufacturing, Textiles, Agribusiness, Services, ...
Nicaragua
- Nicaraguan economy.
- Foreign trade of Nicaragua. Exports and Imports.
- Foreign Direct Investment.
Panama
- About Panama. Economy.
- Panama Canal.
- Inversion clusters: services, tourism, logistics, IT, energy, agribusiness.
- Investing in Panama. Legal framework for invest. Foreign companies in Panama.
- Set-up a company.
Dominican Republic
- Businesses in the Dominican Republic. Santo Domingo.
- Dominican Economy.
- Foreign Trade: imports and exports.
Business in The Caribbean
Caribbean Community (CARICOM)
- The Caribbean Community CARICOM. Member countries.
- Economic profile of the Caribbean countries: Antigua and Barbuda, Bahamas, Barbados, Dominica, Grenada, Haiti, Jamaica, Montserrat, St. Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Trinidad Tobago.
- Trade Policy of the Caribbean Community.
- Caribbean Development Bank.
- Assistance to Haiti.
- Economic Partnership Agreement between European Union CARIFORUM.
Association of Caribbean States (ACS)
- Association of Caribbean States ACS.
- Functions and organization.
- Member countries. Greater Caribbean.
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Main languages of this unit:
 . Also available in 
Negocios en América
Negócios na
América
Related Courses: Master in
Business in Latin America
The primary objective is to offer a global vision of American countries and the business
opportunities in these countries.
- Learn about American Countries.
- Understand the various regional economic agreements and their relevance to
both regional and world trade.
- Analysis of the main markets (Brazil, Mexico, US, Argentina, Colombia, ...)
- To know where to find information.
Sample of the Course:
Inter-American Development Bank, Economic Commission for Latin America.
Latin-American Integration Association, SELA, ALBA, UNASUR, OEA
ALADI,
IDB,
ECLAC,
OEA,
UNASUR,
SELA
Business, America, Economy, Institutions, Agreements, Foreign Trade, Doing Business, Brazil, Panama, Mexico, Miami, Argentina, Colombia, Business opportunities, Foreign, Direct, Investment, FDI, Master, International Business
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